Escalation of commitment in the new product development process

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Schmidt, Jeffrey Brian

Date Published: 1996

Subjects: New products--Decision making
New products--Management
Product management

Program of Study: Marketing and Logistics

Degree Level: Doctoral

Language: English

Pages: xiii, 160 pages

Permalink: https://doi.org/doi:10.25335/ze90-7622

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