International marketing standardization versus adaptation from the consumer's perspective

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Chiou, Jyh-shen

Date: 1996

Subjects: Consumers
International trade
Marketing--Management
New products--Marketing

Program of Study: Marketing and Logistics

Degree Level: Doctoral

Language: English

Pages: xiii, 184 pages

Permalink: https://doi.org/doi:10.25335/fk6p-7b72