A reconceptualization of preannouncement : antecedents and outcomes related to new product success

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Schatzel, Kim Elizabeth

Date Published: 1999

Subjects: Business announcements
New products--Marketing

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: ix, 105 pages

Permalink: https://doi.org/doi:10.25335/4eer-ep81

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