How television programs affect emotional response to commercials

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Broach, Vance Carter

Date Published: 1988

Subjects: Television advertising--Psychological aspects
Television programs--Psychological aspects

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: x, 145 pages

Permalink: https://doi.org/doi:10.25335/pdkc-j163

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