Comparison and evaluation of information content in U.S. and South Korean television advertising

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Chang, Kyu Yeol

Date Published: 1991

Subjects: Television advertising
Korea (South)
United States

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: xiii, 165 pages

Permalink: https://doi.org/doi:10.25335/pn4q-y543

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