A study of the buyer-seller relationship : buyer influence, and new product selection criteria in the adoption of new products by a supermarket with a buyer-merchandiser committee

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Arora, Shiv Kumar, 1939-

Date Published: 1975

Subjects: Group decision making
Marketing--Decision making
New products
Supermarkets
United States

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 4, viii, 188 i.e. 196 pages

Permalink: https://doi.org/doi:10.25335/1ek9-zp64

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