Optimal product design and resource allocation within a normative benefit segmentation framework

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Montoya-Weiss, Mitzi M.

Date: 1995

Subjects: Market segmentation
Marketing--Management

Program of Study: Marketing and Logistics, Eli Broad Graduate Management

Degree Level: Doctoral

Language: English

Pages: xiii, 216 pages

Permalink: https://doi.org/doi:10.25335/zg34-rg68