Resort marketing to the members of the Baby Boom generation : how to attract and retain this affluent market

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Johanson, Misty Marie

Date Published: 2000

Subjects: Resorts--Marketing
Target marketing

Program of Study: Park, Recreation, and Tourism Resources

Degree Level: Doctoral

Language: English

Pages: xiii, 147 pages

Permalink: https://doi.org/doi:10.25335/3j9t-cq83