Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Katrak, Patrice Marie

Date Published: 2000

Subjects: Advertising--Psychological aspects
Consumer behavior
Consumers--Attitudes

Program of Study: Communications Arts and Sciences, Mass Media Program

Degree Level: Doctoral

Language: English

Pages: xvi, 225 pages

Permalink: https://doi.org/doi:10.25335/7n3e-4d46

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