Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Daugherty, Terry M.

Date Published: 2001

Subjects: Consumers--Attitudes
Electronic commerce
Internet advertising
Internet marketing

Program of Study: Communication Arts & Sciences, Mass Media Ph. D. Program

Degree Level: Doctoral

Language: English

Pages: viii, 101 pages

Permalink: https://doi.org/doi:10.25335/b74r-sq08

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