The effects of banner ad size and time cost on brand attitude and click-through

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Ahn, Euijin

Date: 2001

Subjects: Advertising media planning
Brand choice
Internet advertising

Program of Study: Mass Media Ph. D. Program

Degree Level: Doctoral

Language: English

Pages: viii, 87 pages

Permalink: https://doi.org/doi:10.25335/hpsa-7511