Comparative radio research methods and an applied case study for WDBM-FM

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Peters, Lindsay E. (Lindsay Elizabeth)

Date Published: 2001

Subjects: Arbitron Company
WDBM-FM (Radio station : East Lansing, Mich.)
Marketing research
Radio audiences
Radio stations, American
Michigan

Program of Study: Telecommunication

Degree Level: Masters

Language: English

Pages: xvi, 249 pages

Permalink: https://doi.org/doi:10.25335/wg2m-yc41

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