What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Wyre, Karan J.

Date Published: 2001

Subjects: Consumers--Attitudes
Direct marketing
Television advertising

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: x, 171 pages

Permalink: https://doi.org/doi:10.25335/7kds-c245

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