" “HQ “gun" .1 Yr 3. (Law H: 2.... . :1 z . .quIrtx [Eh . 9.51... :1: 7.9.3.. . 2 5 m at. s. V 5...: an... :1... 3.3:: . .r : E: :3. .3. 3.1.2:... V I. Jana. is. 35...} ..:..,..“..x.. . .. .f. as. 6.: . 11.... z :1 11 .. x: :01 uhkn!..:s v3 wry... ‘ a! . 'Hlfins‘ .1. ., ’ ’ F‘ nu a. .- f-n’. V N 1' _ v :‘oliI-I £51, ;¥fi :1 '2 5'1 ., (at '- _' {F3 . “frail-t algal” camps University This is to certify that the thesis entitled SEIF-CCNSTRUAL AS A PREDICI'OR OF COMJNAL AND EXCHANGE ORIENI‘ATI(1\1:TAIWANESE AND AMERICANS presented by Hui CHIH Chiu has been accepted towards fulfillment of the requirements for MA degree in WION M {1%, Major professor Date .'0W ()1 400; 0-7639 MS U is an Affirmative Action/Equal Opportunity Institution PLACE IN RETURN Box to remove this checkout from your record. TO AVOID FINES return on or before date due. MAY BE RECALLED with earlier due date if requested. DATE DUE DATE DUE DATE DUE 6/01 CVCIRC/Datmpflfi-piS SELF-CONSTRUAL AS A PREDICTOR OF COMMUNAL AND EXCHANGE ORIENTATION: TAIWANESE AND AMERICANS By Hui Chih Chiu A THESIS Submitted to Michigan State University in partial fulfillment of the requirements for the degree of MASTER OF ARTS Department of Communication 2001 ABSTRACT SELF -CONSTRUAL AS A PREDICTOR Of COMMUNAL AND EXCHANGE ORIENTATION: TAIWANESE AND AMERICANS By Hui Chih Chiu This study investigates cultural and gender differences in independent, interdependent and relational~interdependent self-construals and these three dimensions of self-construal serve as predictors of exchange and communal orientations. The sample consisted of 357 students from Taiwan (178) and the United States (179). The major findings of this study include: (a) cultural and gender differences were unlikely to be characterized by the same dimensions of self-construals (b) interdependent and relational-interdependent self-construals predicted a preference for communal orientation, but manifested different effects in two cultures; (c) independent self-construal showed a preference for communal orientation, rather than exchange orientation; (d) Americans scored relatively higher on exchange and communal orientations compared to Taiwanese. These findings suggest that the concept of self-construal is more complex than previously thought. Future research needs to expand the self-construal construct commonly discussed in the literature. Copy Right Hui Chih Chiu 2001 I dedicate this thesis to my loving family who gave me their full support and encouragement. iv ACKNOWLEDGEMENTS At Michigan State University, I have had the opportunity to work with admirable and dedicated scholars. From the very beginning, my major advisor Dr. Mary Bresnahan provided nothing but ceaseless support and encouragement. She patiently dealt with my drafty-drafts, and helped me to improve my work. Dr. Timothy Levine and Dr. Stan Kaplowitz also provided me with challenges and insight that I may have missed otherwise. Dr. Mary Bresnahan’s Cross-Cultural Communication and Dr. Timothy Levine’s Communication in Close Relationships were two instrumental courses that helped me produce the invaluable first draft of ideas. Dr. Frank Boster and Dr. Gwen Wittenbaum introduced me to the quantitative research methodology that always proves useful. I would like to thank all these professors for their intellectual inspiration. Finally, I must thank my family and friends without whom I would not be the person I am today. TABLE OF CONTENTS List of Tables List of Figures Chapter 1: Introduction Chapter 2: Self-Construal Goal of the Study Definition of Self-Construal Challenges to Self-Construal Discussion of Reasons for Inconsistent Findings The Three Dimensions of Self-Construal Discussion of Reasons for the Three Dimensions of Self-Construal Self-construal in the United States and Taiwan Gender Differences in Self-Construal Chapter 3: Relationship Orientations Self-Construal and Relationship Orientations Communal and Exchange Orientations Linking Communal and Exchange Orientations to Self-Construal Culture and Relationship Orientations Chapter 4: Method Overview of the Study Participants Procedures Translation Measures Preliminary Analysis vi viii \Owaw 11 l4 16 18 18 19 20 21 23 23 23 24 24 24 25 Chapter 5: Results Additional Analysis Chapter 6: Discussion Conclusion Limitations Chapter 7: Footnotes References Appendices Tables and Figures Questionnaire Research Consent Form vii 28 33 34 38 38 40 41 48 49 59 64 List of Tables Table 1: T-Test for Means of Self-Construals between the United States and Taiwan Table 2: T-Test for Means between Types of Self-Construal in the United States Table 3: T-Test for Means between Types of Self-Construal in Taiwan. Table 4: T-Test for Means of Self-Construals between Men and Women Table 5: T-Test for Means of Self-Construals between Men and Women in the United States Table 6: T-Test for Means of Self-Construals between Men and Women in Taiwan Table 7: Two-way ANOVA Results for Independent Self-Construal Table 8: Two-way ANOVA Results for Interdependent Self—Construal Table 9: Two-way ANOVA Results for Relational-lnterdependent Self-Construal Table 10: Standardized Multiple Regression Coefficients Predicting Exchange Orientation—Overall Table 11: Standardized Multiple Regression Coefficients Predicting Exchange Orientation—US. Table 12: Standardized Multiple Regression Coefficients Predicting Exchange Orientation—Taiwan Table 13: Standardized Multiple Regression Coefficients Predicting Communal Orientation—Overall viii Table 14: Standardized Multiple Regression Coefficients Predicting Communal Orientation—US. Table 15: Standardized Multiple Regression Coefficients Predicting Communal Orientation—Taiwan Table 16: T-Test for Means of Exchange and Communal Orientations between the United States and Taiwan List of Figures Figure 1: Means for Self-Construals across Countries Figure 2: Means for Self-Construals within Countries Figure 3: Means for Self-Construals of Men and Women Figure 4: Means for Self-Construals of Men and Women in Taiwan Figure 5: Means for Self-Construals of Men and Women in the United States Figure 6: Means for Exchange and Communal Orientations in the United States and Taiwan List of Abbreviations COM: Communal Orientation Scale EX: Exchange Orientation Scale IND: Independent Self-Construal Scale INTER: Interdependent Self-Construal Scale RISC: Relational-Interdependent Self-Construal Scale xi Chapter 1 Introduction The notion of independent and interdependent self-construals, originally introduced by Markus and Kitayama (1991), serves as an individual-level cultural orientation and is theorized to mediate and explain the effects of culture on cognition, emotion and motivation. For years, much has written about cultural differences based on the self-construal theory. Recently, researchers have argued that the dichotomous view of the self oversimplifies the complexity of self-concept. Masumoto (1999), for example, claims that “contemporary views of self-culture relations suggest that this relationship is much more complex than previously thought, and certainly more complex than a generalized view of self that pits individual and group needs in opposition to each other.” (p.304) Similarly, other scholars speculate that the theoretical separation of independent and interdependent self—construals at the individual level is a Western bias (Park, & Levine, 1999). Assuming that independent and interdependent self-construals work in the same way in different cultures is fundamentally problematic (Park et al., 1999; Levine, Bresnahan, Park, Lapinski, & Wittenbaum, 2001). These recent, complex views of the self have received support in the literature as well. For example, a group of researchers distinguish three, rather than two, dimensions of self-construal (Triandis, 1989; Madson & Trafimow, 2001; Kashima et al., 1995; Wang, Bristol, Mowen, & Chakraborty, 2000). In attempting to expand the original construct of self-construal, the current study focuses on three dimensions of self-construal (independent, collective-interdependent and relational-interdependent self-construals). This study begins with a review of self-construal theory (Markus & Kitayama, 1991) and research. The inconsistent findings in self-construal research give reasons for distinguishing three dimensions of self-construal. Following this, cultural and gender effects on self-construals are reviewed and examined. Finally, self-construal is argued as a predictor for exchange and communal orientations. Chapter 2 Self-Construal Goal of the Study This study seeks a fuller understanding of the self-construal construct. There are two goals in the current study. The first goal is to examine whether there are cultural and gender differences in the three dimensions that have been proposed for self-construal-- independence, interdependence, and relational interdependence. The second goal is to investigate whether self-construal is a useful construct for predicting when people are likely to prefer exchange and communal orientations. Definition of Self-Construal What exactly is suggested by the concept of self-construal? In the original conceptualization, Markus and Kitayama (1991) defined self-construal as two aspects of self-concept which affect what people “believe about the relationship between the self and others, especially, the degree to which they see themselves as separate from others or as connected with others”(p.226). Markus and Kitayama claim that these two divergent aspects of the self influence an individual’s psychological processes (e.g., cognition, emotion, and motivation). In other words, self-construal is “a constellation of thoughts, feelings and actions concerning the relationships of the self to others and the self as distinct from others” (Singelis, 1994, p.581). An independent self-construal is defined as a bounded, unitary, stable self that is separate from social context (Markus & Kitayama, 1991; Singelis, 1994). The behavior of people who emphasize their independent self is organized and made meaningful primarily by reference to one’s own abilities, attributes, characteristics, or goals, rather than by reference to the thoughts, feelings, and actions of others. The social situation in general and other people are important, but mainly as standards of reflected appraisal, or as sources that can verify and affirm the inner core of the self (Markus & Kitayama, 1991; Sharkey & Singelis, 1995). The constellation of elements composing an independent self-construal includes an emphasis on (a) internal abilities, thoughts, and feelings; (b) being unique and expressing the self; (c) realizing internal attributes and promoting one’s own goals; and (d) being direct in communication (Singelis, 1994, p.581). An interdependent self-construal is defined as a flexible, variable self that is connected with social context (Markus & Kitayama, 1991; Singelis, 1994). The behavior of people who emphasize their interdependent self “is determined by what the actor perceives to be the thoughts, feelings, and actions of others in the relationship”(Markus & Kitayama, 1991 , p.227), and “is marked by sensitivity to situations and social contexts” (Kanagawa, Cross, & Markus, 2001, p.91). Within such a construal, the self and others are intertwined. Status, roles, relationships and belongingness are central in the understanding of self (Markus & Kitayama, 1991; Sharkey et al., 1995). The constellation of elements composing an interdependent self-construal includes (a) external and public features; (b) belonging and fitting in; (c) occupying one’s proper place and engaging in appropriate action; and ((1) being indirect in communication and reading others’ minds” (Singelis, 1994. p.581). Focusing on the differences in self-construals, Markus and Kitayama (1991) theoretically link independent and interdependent construal of the self to the cultural-level dimensions of individualism and collectivism. The independent self-construal is argued to be dominant in individuals from the United States and Western Europe, while the interdependent self-construal is thought to dominate in collectivist non-Western cultures (Markus & Kitayama, 1991). Specifically, socialization differences imposed by different cultures are thought to give rise to different self-concepts (Levine et al., 2001). Members of individualistic cultures are socialized into their culture. They learn the major values of their culture (e. g., independence, achievement) and acquire preferred ways for how members of the culture are expected to view themselves (e. g., as unique persons). Members of collectivistic cultures, however, learn different major values (e.g., harmony, solidarity) and acquire different preferred ways to conceive of themselves (e. g., as interconnected with others) (Gudykunst et al., 1996). In this view, Markus and Kitayama (1991) proposed a mediating model of self-construals. In this model, culture-level individualism and collectivism are systematically related to individual-level cultural orientations (independent and interdependent self-construals), which, in turn, systematically influence a variety of outcome variables. Consequently, “the validity of self-construal theory and research rests, at a minimum, on the existence of systematic cultural differences in relative strengths of the two types of self-construals” (Levine et al., 2001, p.6). Stated differently, “for self-construals to mediate and explain cultural differences, self-construals must reflect the intended cultural differences” (Levine et al., 2001, p.6). Markus and Kitayama’s idea has generated much scholarly interest and has resulted in at least 101 studies which have been published to date using the self-construal concept.1 In addition, a large number of research papers based on self-construal have been presented at professional conferences in communication, psychology, anthropology, and other disciplines. Some research findings are consistent with Markus and Kitayama’s (1991) claims (e.g., Singelis, Bond, Sharkey & Lai, 1999; Singelis & Brown, 1995; Singelis & Sharkey, 1995). For instance, a series of studies conducted by Singelis and his colleagues support the theoretical framework of self-construals. First, Singelis and Brown (1995) examined a path model linking cultural collectivism with interdependent self-construal and, ultimately, high-context communication. The results of the path analysis allowed them to conclude that self-construal is an ideal candidate to perform the role of linking culture to behavior. Furthermore, in a study on embarrassment, Singelis and Sharkey (1995) found that Asian Americans were more interdependent and less independent than Euro-Americans and, subsequently, were more susceptible to embarrassment. Based on this finding, these researchers claimed that individual differences in self-construals accounted for cultural differences in embarrassability. More recently, in another article about self-esteem and embarrassability, Singelis et al. (1999) draw similar conclusions. Eggs to Self-Construal Other studies, however, have shown inconsistent results with Markus and Kitayama’s (1991) claims (e. g., Cross, 1995; Gudykunst et al., 1996; Gardner, Gabriel, & Lee, 1999; Kim, Hunter, Miyahara, Horvath, Bresnahan, & Yoon, 1996; Oetzel, 1998a; Oyserman, Coon, & Kemmelmeier, 2001; Park & Levine, 1999). First, at the cultural-level dimensions, a recent meta-analysis of seventy-one individualism-collectivism studies conducted by Oyserman, Coon, and Kemmelmeier (2001) reported that European Americans are not more individualistic than African Americans or Latinos, and not less collectivistic than Japanese or Koreans. Among Asians, only Chinese show the tendencies of being both less individualistic and more collectivistic. Second, at the individual-level dimensions, the data across cultures indicate that self-construals are not constantly associated with culture in the predicted directions. For example, in Kim et al.’s (1996) study, the mainland United States participants showed the highest independent orientations, followed by participants from Hawaii, Japan, and Korea. This was in the direction predicted by these researchers and by Markus and Kitayama (1991). The scores for the interdependent self-construal, however, were not in the expected order. The results indicated no significant differences among participants from Korea, Japan, and the mainland United States. The scores for Hawaii were significantly higher than for other three groups. Mixed results were also reported by other researchers Cross (1995) and Gudykunst et al. (1996) found that although Asian participants scored higher on interdependent self-construal than did American participants, the groups’ average scores did not differ significantly on independent self-construal, and scores on independent self-construal were higher than scores on interdependent self-construal among Asian participants. In addition, Sato and Cameron (1999) compared Canadians (71% European ancestry; 13% East Asian ethnic background) with Japanese. It was found that Canadians had significantly higher scores on the interdependence scale than did Japanese and that the two samples did not differ on the independence scale. Research findings within a culture also challenge Markus and Kitayama’s (1991) claims. In particular, Asian people seem unlikely to emphasize their interdependent self-construal over independent self-construal. Perhaps the most significant evidence is provided by Levine et al.’s (2001) meta-analysis. Across nine studies and around 4000 subjects, the data clearly contradict the claim that Asians are more interdependent than independent. More specifically, of nine studies that included participants from Japan, Korea, and Hong Kong, six studies found that the effects of culture on self-construals were not in the predicted directions.2 Moreover, little support has been found for the mediating role of self-construals. For example, in Park and Levine’s (1999) study, the overall results were consistent with the possibility that interdependent self-construal mediated the effect of cultures on attitude toward behavior and subjective norm. On the other hand, the data were not consistent with the mediation model specifying independent self-construal as mediator of the effect of cultures on attitude toward behavior and subjective norm. Furthermore, these researchers suggested viewing self-construals more as moderators of cultural effects than as mediators. Similarly, in Kim et al.’s (1996) study, interdependent self-construal mediated the effect of culture-level collectivism on other-oriented conversational constraints. Culture-level individualism, however, had a stronger direct effect on outcome-oriented conversational constraints than did independent self-construal, the mediator. Both of these studies provide evidence that self construal is not a mediating variable. Although, research results, across cultures or within a culture, are mixed and inadequate to support Markus and Kitayama’s (1991) claims, only few researchers have criticized the validity of the self-construal construct. One such study was conducted by Matsumoto (1999). Based on a careful review of self-construal studies, Matsumoto (1999) concluded that “the evidence available to date severely challenges the validity of their theoretical framework for explaining observed national differences in psychological phenomena”(p. 301). Levine et al. (2001) and Park et al. (1999) draw similar conclusions. In addition, Cross, Bacon, and Morris (2000) argued that the interdependent self-construal defined by Markus and Kitayama (1991) does not adequately describe the nature of the Western version of the interdependent self-view. Discussion of Reasons for Inconsistent Findings In general, there are two explanations for the inconsistent findings in self-construal research. First, self-construals are dynamic. Researchers have argued that although it is possible to describe cultures as being individualistic or collectivistic, people are guided both by independent and interdependent self-construals, which are activated by different contexts, values, and social constraints (Gudykunst et al., 1996; Singelis & Brown, 1995; Bresnahan, Liu, Nebashi, & Liao, 1999). Similarly, Trafimow, Triandis, and Gato (1991) propose that private self (independent self-construal) and collective self (interdependent self-construal) are stored in a separate location in memory. The retrieval of a particular type of the self depends on the accessibility of the factors with which it is associated (e. g., culture, gender). Thus, self-construals may not work consistently as predicted. Asecond explanation for the inconsistent findings in self-construal research is the multidimensionality of self-construals. Researchers have argued that Markus and Kitayama’s (1991) definition of self-construals presents an overly simplistic view of the self and comprises a variety of constructs (Cross et al., 2000; Levine et al., 2001). Over the past decade, researchers have overly focused on the investigation of two dimensions of self-construals: independent and interdependent self-construals. A group of researchers, however, distinguish three, rather than two, dimensions of the self. For example, Triandis (1989) conceptualized the self as having three aspects: private self, public self, and collective self. Likewise, these three dimensions were defined as private, collective, and allocentric selves by Madson et al. (2001), as individualistic, collective, and relational selves by Kashima et al. (1995) and as self-other orientation, dependence and self-orientation by Wang et al. (2000). Recently, Cross et al. (2000) have articulated a different conceptualization of interdependent self-construal, relational-interdependent self-construal, which is defined as the tendency to think of oneself in terms of relationships with close others. Cross et al. redefine dimensions of self- construal as independent, group-oriented interdependent, and relational-interdependent self-construals. This study adopts the terminology of collective interdependent self-construal that will be used to distinguish group-oriented interdependence from relational interdependence. The Three Dimensions of Self-Constru_a_l The differences among independent, collective-interdependent, and relational-interdependent self-construals are the levels of inclusiveness with others (Cross et al., 2000; Brewer, & Gardner, 1996; Wang et al., 2000). Specifically, independent self-construal defines the self as independent of relationships and as separated from others. Collective-interdependent self-construal is the self-concept derived from connections and role relationships with group members. Relational-interdependent self-construal emphasizes including close others into the self. The main distinction between collective-interdependence and relational interdependence is that collective-interdependence focuses on the connection with one’s group, while relational interdependence emphasizes personal connection with significant others. Furthermore, these different self-construals coexist within the same individual, available to be activated at different times or in different contexts (Brewer et al., 1996). Consequently, a person shifts the three levels of identity from “I” to “We as a Group” to “We in a Relationship” depending on social contexts. Discussion of Reasons for the Three Dimensions of Self-Construal There are three reasons for distinguishing the three dimensions of self-construal—definition of who are the others, cultural differences, and gender differences. First, the three dimensions of self-construal more clearly define who comprises “others” in self-other relationships, relative to the two dimensions. Levine et al. (2001) argued that the definitions of interdependent and independent self-construals fail to describe who constitutes those ambiguous “others” that are constantly referenced in self-construal theory (Markus & Kitayama, 1991). In the three dimensions of self-construal, collective-interdependent self-construal defines “we” as a large group context, while relational-interdependent self-construal refers “we” to a small group of significant others (Brewer et al., 1996). This further distinction in two levels of interdependent self-construal partially resolves the ambiguities in the self-construal definitions proposed by Markus and Kitayama (1991). Second, the three dimensions of self-construal more accurately explain cultural differences in self-construals compared to the two dimensions. Cross et al. (2000) argued that the group-oriented notion of interdependence does not adequately describe the relationship-centered conception of interdependence that characterizes North Americans. “North Americans and Western Europeans are more likely to include representations of close relationships rather than group membership into the self” (p. 791). Theoretically, because of cultural differences between collectivism and individualism, members of collectivistic and individualistic cultures will develop different forms of interdependent self-construal (Cross et al., 2000). In collectivism-based interdependence, the individual’s position in the group or situation dictates behavior. Therefore, knowing one‘s place, behaving according to one’s role, and putting the needs of the group before one’s own needs are central characteristics that shape the self-construal (Cross et al., 2000). People in individualism-based interdependence, however, are more likely to include personal relationships (e.g., a spouse, mother, best friend or colleague) in their self-representations (Cross et al., 2000). Moreover, Triandis (1989) claimed that people from individualistic cultures treat group memberships rather casually and have relatively little loyalty to in-groups. Their in-groups are larger, place relatively fewer demands on members, and are voluntary. On the other hand, people from collectivistic cultures concern about the results of their actions on members of their in-groups and feel involved in the lives of in-group members. Their in-groups are small, and make demands in many areas. These different views of self-other relationships suggest that it is reasonable to differentiate Markus and Kitayama’s (1991) construct of collective-interdependent self-construal from the relational-interdependent self-construal conceptualized by Cross et al. (2000). While the Cross et al.’s (2000) Relational Interdependence Scale has not been tested cross-culturally before the current study, there is related empirical research that supports relational-interdependent self-construal as dominant in members from the United States and Western Europe and col[ective-interdependent self-construal as dominant in collectivist non-Western cultures. For example, Kanagawa et al. (2001) administered the Twenty Statement Test (Hartley, 1970; McPartland, Cummming, & Garreston, 1961) assessing cultural variation in the self-concept. The findings indicated that the self-descriptions of American students had more references to close relationships (e.g., families and friends), while the Japanese students made more references to distant relationships (e.g., social memberships). They explained that the American students view themselves as independent from many types of social influence, but their relationships with their families and friends appear highly salient in their thoughts about themselves. Taken together, the theoretical and empirical evidence suggests that the three dimensions of the self more accurately describe cultural differences in self-construals than do the two dimensions proposed by Markus and Kitayama (1991). That is because individualistic and collectivistic cultures tend to have different versions of interdependence. In individualistic cultures, interdependence is better described by relational-interdependent self-construal, while interdependence in collectivistic cultures is more represented by collective-interdependent self-construal that measures perception of group norms. Thethirdreason for defining three dimensions of the self is to provide a fuller understanding of gender differences in self-construals. It is believed that females are socialized to be interdependent and attuned to relationships, whereas males are socialized to be autonomous and independent. Given their different socialization, one would expect that females tend to define themselves in terms of their relationships, while males define themselves in terms of their uniqueness and separateness from others (Madson et al., 2001). Several studies (e.g. Cross & Madson, 1997; Madson et al., 2001; Kashima et al., 1995; Wang et al., 2000) have found that females are more connected, collective, 13 allocentric, or interdependent than males, and males are more separated, independent or individualistic compared to females. Other researchers, however, claimed that both men and women care about their connections with other people, but they pursue it in different spheres (Baumeister & Sommer, 1997; Gabriel & Gardner, 1999; Brewer et al., 1996). More precisely, “women’s sociality is oriented toward dyadic close relationships, whereas men’s sociality is oriented toward a large group” (Baumeister et al., 1997, p38) Thus, men and women tend to have different forms of interdependence and the three dimensions of self-construals can clarify the dissimilarity. Considering these three reasons together, the distinction of independent, collective-interdependent, and relational-interdependent self-construals provides an alternative way to define individual differences in the extent to which the self is separated or connected to others. Compared to the two dimensions of self-construal commonly used in the literature, the three dimensions of self-construal articulate two different forms of interdependence and represent three levels of inclusiveness. However, whether collective—interdependent self-construal characterizes collectivistic and men’s cultures, while relational-interdependent self-construal characterizes individualistic and women’s cultures remains debatable. Self-Construal in the United States and Tgiwan A careful review of the literature reveals that no research has investigated the differentiations of the three dimensions of self-construal in the United States and Taiwan. Some researchers, however, do compare Americans with Taiwanese in terms of independent and co“ective-interdependent self-construals. Partially consistent with 14 Markus and Kitayama’s (1991) claims, Cross (1995) found that Taiwanese were more collectiveeinterdependent and less independent than were Americans. When analyzed within the culture, Taiwanese showed greater tendencies toward independent self-construal than collective-interdependent self-construal. Likewise, Krull et al. (1999) reported that Taiwanese were significantly higher in collective-interdependent self-construal than Americans, but no differentiation was found in independent self-construal. More unexpectedly, another study revealed that American students hold a more allocentric orientation (collective-interdependent self), while Taiwanese students hold a more idiocentric orientation (independent self) (Witte, Murray, Liu, & Hubbell, 1993). Thus, none of the previous research completely supports Markus and Kitayama’s (1991) claims.3 On the other hand, cultural differences in relational-interdependent self-construal of Americans and Taiwanese have not been studied. It is unclear whether relational- interdependent self-construal has the possibility of predicting cultural differences. The only related data were found in Cross et al.’s (2000) study. It was reported that Americans tended to score higher on the relational-interdependent self-construal scale relative to noncitizens.4 In sum, because there is conflicting evidence about independence and collective-interdependence for both Taiwanese and Americans, and because no previous published research specifically compares relational-interdependent self-construal of Americans and Taiwanese, it is not possible to predict any tendencies toward the three dimensions of self-construal for Americans and Taiwanese. Thus, one research question is advanced: 15 RQl: Are there any significant differences in independent, collective-interdependent, and relational-interdependent self-construals between participants in the United States and Taiwan? Gender Differences in Self-Construal Considering gender differences in the three dimensions of self-construal, research in the United States has shown that women are more likely than men to construct an interdependent or relational self-view (Cross et al., 1997; Madson et al., 2001; Kashima et al., 1995). Some researchers take one step further to distinguish men from women in terms of interdependent self-view. For example, Gabriel et al. (1999) claimed that women are more focused on the close relationships they are part of, whereas men are more focused on the groups to which they belong. Similarly, Brewer et al. (1996) argued that a collectivist or group-oriented interdependence is characteristic of men in American culture. Moreover, Cross et al. (2000) examined the tendencies of men and women to relational-interdependent self-construal and found that women were more likely to define themselves in terms of their close relationships than were men. Based on these empirical findings, three hypotheses are advanced: H1: Males will score significantly higher on independent self-construal than will females. H2: Males will score significantly higher on collective-interdependent self-construal than will females. H3: Females will score significantly higher on relational-interdependent self—construal than will males. 16 Comparing cultural and gender differences in the three dimensions of self-construal, Kashima et al. (1995) argued that cultural and gender effects do not have a great deal of overlap. Cultures are more likely to be differentiated on independent and uuiicuiivv ' ‘ J r J ‘ self-construal. Men and women are best differentiated on the relational dimension. Likewise, Wang et al. (2000) reported that variations in the self-orientation dimension (independent self) tended to uniquely represent cultural differences, while the dependence dimension (relational-interdependent self) uniquely characterized the genders. Moreover, dissimilarities in the dimension of self-other association (collective-interdependent self) characterized both the cultural and gender groups. In attempting to examine whether cultural and gender differences in the three dimensions of the self have little overlap as previously argued, the following research question is advanced: RQ2: What are the effects of culture, gender, and the culture by gender interaction on independent, collective-interdependent, and relational-interdependent self-construals? Chapter 3 Relationship Orientations Self-Construal and Relationship Orientations As noted in the previous chapter, self-construals are dynamic and activated as appropriate to different situations. Some researchers take one step further, arguing that people act differently depending on with whom they are interacting and the situation in which the interaction is occurring (Park et al., 1999; Triandis, Bontempo, Villareal, Asai & Lucca, 1988; Kanagawa et al., 2001). In other words, these researchers’ concern is how individualsshift their self-construals in different types of relationships. There have been several attempts to investigate the associations between relationship types and self-concepts. In friendships, for instance, Gardner et al. (1999) found that shifting perceptions of obligation to friends in American participants could increase the importance of obligation to others in need. In close relationships, Aron, Aron, Tudor, and Nelson (1991) reported that Americans tended to see themselves highly interdependent with their partner. Moreover, in the study by Triandis et a1. (1988), the results revealed that there were no differences between the Japanese and Illinois samples in their reactions to parents, while most of the cultural differences were found for acquaintances, coworkers, and friends. These findings support that self-construals are quite sensitive to relationship types. Thus, there is reason to specify the relationship types in self-construal research. Communal and Exchgng Orientations Based on the previous argument, the current study focuses on two relationship orientations, communal relationships and exchange relationships, which are proposed by Clark and Mills (1979). Clark and Mills (1979) distinguish communal relationships from exchange relationships based on the rules governing the giving and receiving of benefits. In communal relationships, members feel a special obligation for the other’s welfare. In exchange relationships, a benefit is given with the expectation of receiving a comparable benefit in return or in repayment for a benefit received previously (Clark, Dubash, & Mills, 1998). According to this definition, the major difference between these two relationship orientations is that exchange orientation emphasizes self-interests more, while communal orientation is more concerned about the welfare of others. To date, many studies have supported this distinction between communal orientation and exchange orientation. For instance, when a communal relationship is desired, as opposed to when an exchange relationship is desired, people have been found to monitor the other’s needs more (Clark, Mills, & Powell, 1986; Clark, Mills, & Corcoran, 1989), to respond more positively to the other’s expressions of emotions (Clark & Taraban, 1991; Clark, Ouellette, Powell, & Milberg, 1987), and to help others more (Clark et al., 1987). In contrast, when an exchange relationship is desired, as opposed to when a communal relationship is desired, peOple were more likely to monitor inputs into a joint task for which there was a joint reward (Clark et al., 1989), to react more positively to being paid back for a favor (Clark & Mills, 1979) and to feel more exploited if a repayment did not follow a favor (Clark & Waddell, 1985). I9 LLan Communal and Exchange Orientations to Self-Construal Communal and exchange orientations can be theoretically linked to the three dimensions of self-construal. The canal link between self-construals and relationship orientations is that both of them are concerned with what people believe about the relationships between the self and others. By definition, a person with an independent self-construal focuses on the needs, thoughts and feelings of self, while a person with an collective-interdependent self-construal attempts to meet the needs of others and to promote the other’s goals (Markus & Kitayama, 1991). Similar to collective-interdependent self-construal, a person with a relational-interdependent self-construal tends to take into account the needs and wishes of others (Cross et al., 2000). Compared to self-construals, Clark and Mills (1979) define communal relationship as one in which members benefit one another on the basis of concern for the other’s welfare, and exchange relationship as members benefiting one another in response to specific benefits received in the past or expected in the future. Thus, collective-interdependent self-construal, relational- interdependent self-construal and communal orientation are all characterized by mutual concern for the interests and outcomes of the other, while both independent self-construal and exchange orientation focus on self-interests. To date, although there is no strong empirical evidence for the links between self-construals and relationship orientations, some cross-cultural research on self-construals may be able to support the theoretical connections argued above. In a study of conflict styles, Oetzel (1998b) reported that an independent self-construal was positively associated with dominating conflict styles, which were defined as a high 20 concern for self and a low concern for others. On the other hand, collective-interdependent self-construal was positively associated with obliging styles, which were defined as a combination of low self-concem and high other-concem. Kitani and Kim (1996) indicated similar results when investigating conflict styles in romantic relationships. Furthermore, it was found that people with a relational-interdependent self-construal tend to take into account the needs and wishes of close others when making a decision (Cross et al., 2000). Given the theoretical links and the empirical findings, it seems plausible to assume that an independent self-construal would predict one’s preference for exchange orientation, while a collective-interdependent self-construal and a relational-interdependent self-construal would predict one’s preference for communal orientation. Thus, three hypotheses are advanced: H4: Independent self-construal is positively related to exchange orientation. H5: Collective-Interdependent self-construal is positively related to communal orientation. H6: Relational-interdependent self-construal is positively related to communal orientation. Culture and Relationship Orientations Regardless self-construals, cross-cultural research on relationship orientations has shown mixed results. For example, Vanyperen and Buunk (1991) found that American subjects were more exchange oriented than Dutch with respect to the evaluation of potential contributions to an intimate relationship. On the other hand, Yum and Canary (2000) reported that individualistic European Americans were significantly less exchange 21 oriented than were collectivistic Koreans in terms of problem-solving behavior in close relationships. Furthermore, it was found that Taiwanese were as cognizant of their relational exchanges as were Americans in their dating relationships or cross-sex friendships (Lin & Rusbult, 1995). In other words, no difference was found between Taiwanese and Americans for exchange orientation. Given these mixed results, one research question is advanced: RQ3: Are there any significant differences in exchange and communal orientations among participants in the United States and Taiwan? 22 Chapter 4 Method Overview of the Study This study examines whether there is any connection between the three types of self-construal with communal and exchange orientations. Participants from the United States and Taiwan were included in this study because they have been described as representing differences in individualism and collectivism. Taiwan has been described as a collectivistic culture while the United States is considered to be an individualistic culture (Hofstede, 1980). Given these reported differences in individualism and collectivism, participants from these countries should provide a fair test of the predictions being made in the current study. Participants The sample consisted of 357 undergraduate students from Taiwan and the United States. One hundred and seventy-eight Taiwanese students (68 males and 110 females) from Yuan Ze University located in Taoyuan, Taiwan and one hundred and seventy—nine American students (60 males and 119 females) enrolled in Communication classes at Michigan State University participated in the current study. The overall mean age for participants in this study was 20.19 (Taiwan, M = 20.33, SD = 1.44; US, M = 20.05, SD = 1.28). All of the participants from Taiwan were Taiwanese born in Taiwan. Among the participants from the United States, there were 152 Caucasians (84.9%), 14 African Americans (7.8%), 8 Asian/Pacific Islanders (4.5%), 4 Hispanics (2.2%), and 1 23 unclassifiable (.6%). Procedures The participants were asked to consent for their participation in the study and then filled out a questionnaire that included the Communal Orientation Scale (Clark, Ouellette, Powell, & Milberg, 1987), the Exchange Orientation Scale (Clark, Mills, & Corcoran, 1989), the Relational-Interdependent Self-Construal Scale (Cross, Bacon, & Morris, 2000), and the Self-Construal Scale (Leung & Kim, 1997) with some demographic questions. Translation The questionnaire was translated from English to Chinese and back translated from Chinese to English by two bilinguals (Brislin, 1986). Discrepancies between the original and English back-translation were reviewed and corrected. The revised questionnaires were then piloted with a small sample of students from both countries. Measures Communal orientation was assessed by the Communal Orientation Scale (Clark, Ouellette, Powell, & Milberg, 1987), which consists of 14 items. Items were rated on a five point Likert scale with the larger mean scores indicating greater communal orientation. Clark et al. (1987) reported .78 reliability for the original scale. Exchange orientation was assessed by the Exchange Orientation Scale (Clark, Mills, & Corcoran, 1989), which consists of 9 items. Items were rated on a five point Likert scale with the larger means indicating greater exchange orientation. Although the measure of exchange orientation was an unpublished scale, Vanyperen and Buunk (1991) 24 reported .62 (the American version) and .68 (the Dutch version) reliability for the original scale. Relational-interdependent self-construal was assessed by the Relational- Interdependent Self-Construal Scale (Cross, Bacon, & Morris, 2000), which consists 11 items. Items were rated on a five point Likert scale with the larger means of scores indicating greater relational-interdependent self-construal. Cross et al. (2000) reported .88 reliability for the original scale. Independent and collective-interdependent self-construals were assessed by the Self-Construal Scale (Leung & Kim, 1997). This scale consists 29 items, including 15 items for independent self-construal and 14 items for interdependent self-construal. Items were rated on a five point Likert scale. The ratings for each scale were averaged as measures of their respective constructs. Leung and Kim (1997) reported that the independent self-construal scale had .87 reliability and the interdependent self-construal scale had .73 reliability. Levine et al. (2001) have argued that the Self-Construal Scale (Leung & Kim, 1997) is, in fact, multidimensional and measures more than two constructss Therefore, this study examined the unidimensionality of the Self-Construal Scale to ensure its validity. Furthermore, the Communal Orientation, Exchange Orientation, and Relational-Interdependent Self-Construal scales were also tested for their unidimensionality. Prelimingy Analysis Unidimensionality means that all the items in a scale measure the same trait. According to Hunter and Gerbing (1982), there are two statistical tests for 25 unidimensionality: internal consistency and parallelism. The criterion of internal consistency specifies that the correlation between two items in the same scale should be the product of their correlations with the underlying trait (to within sampling error). The criterion of parallelism specifies that the items in a unidimensional scale have similar patterns of correlations with items in other scales or other traits (to within sampling error). Thus, responses to each scale were first tested for internal consistency and parallelism by confirmatory factor analysis (CFA) (Hunter & Gerbing, 1982). The procedure of CF A allowed determining which items of each scale measure the same trait. Since there are two cultural groups in the current study, Taiwanese, American and overall responses were analyzed by CF A separately. Based on the results of internal consistency and parallelism, items that did not meet the criteria for acceptance were deleted from each scale and this CFA procedure was repeated until acceptable unidimensional solution was reached. CFA analyses resulted in deleting several items from each scale. After performing the CFA procedure, only four out of the original fourteen items in the Communal Orientation Scale were found to be unidimensional. These four items were used to compute the Communal Orientation score. The standard score coefficient alphas of this scale were .73 overall, .66 in the United States and .60 in Taiwan. CFA results revealed that four out of the original nine items remained to comprise the Exchange Orientation Scale. The standard score coefficient alphas of this scale were .63 overall, .61 in the United States and .69 in Taiwan. For the Relational-Interdependent Self-Construal Scale, six of the original eleven 26 items remained to calculate the Relational-Interdependent Self-Construal score. The standard score coefficient alphas of this scale were .72 overall, .65 in the United States and .76 in Taiwan. The Self-Construal Scale has been considered as an orthogonal two-factor solution with all independent self-construal items loading one factor and all interdependent items loading on the other factor. Thus, this study tested Independent Self-Construal Scale and Interdependent Self-Construal Scale respectively. For the Independent Self-Construal Scale, five of the original fifteen items remained to calculate Independent Self-Construal score. The standard score coefficient alphas of this scale were .81 overall, .70 in the United States and .72 in Taiwan. For the Interdependent Self-Construal Scale, five of the original fifteen items remained to calculate the Interdependent Self-Construal score. The standard score coefficient alphas of this scale were .81 overall, .70 in the United States and .72 in Taiwan.6 In sum, after deleting problematic items from each scale using the CFA procedure, a total of twenty-five out of the original sixty-three items remained to continue testing hypotheses. Furthermore, of the five scales, only the Communal Orientation Scale passed both internal consistency and parallelism tests. The other four scales failed in the parallelism test. These data replicate Levine et al.’s (2001) findings that the factor structures of the self-construal scales are problematic. 27 Chapter 5 Results R1: Are there any significant differences in independent, collective-interdependent, and relation_al-interdependent self-construals among participants in the United States and M2 Independent sample, two-tailed t-tests were used to examine if Americans and Taiwanese are different from each other in terms of independent, co“ective-interdependent, and relational-interdependent self—construals. As shown in Table 1, Americans’ independent self-construal scores (M = 4.04, S_D = .45) were significantly higher than Taiwanese (M = 3.18, SD = .49 with; [355] = -17.26, p < .001). On the other hand, Taiwanese scored higher on collective-interdependent self-construal (M = 3.71, E = .43) than did Americans (M =2.94, S_D = .55 with t [355] = 14.78, p < .001). For relational-interdependent self-construal, there were no significant differences between Taiwanese (M =3.84, S2 = .45) and Americans (M = 3.89, S_D = .50 with t [355] = -.96, p = .34, us.) [Table 1 and Figure 1 about here] Paired samples, two-tailed t-tests were used to examine if the mean scores for the three dimensions of self-construal are significantly different within cultures. As shown in Table 2, in the United States, the mean score of independent self-construal (M = 4.04, S_D = .45) was significantly higher than that of collective-interdependent self-construal (M =2.94, _S_D = .55 with t [178] = 18.23, p < .001) and relational-interdependent self-construal (M = 3.89, S_D = .50 with t [178] = 3.22, p = .002). The mean score of 28 collective-interdependent self-construal (M = 2.94, M) = .55) was significantly lower than that of relational-interdependent self-construal (M =3.89, SD = .50 with t [178] = -l8.94, p < .001). In addition, the most significant mean differences were found between independent and collective-interdependent self-construals. As shown in Table 3, in Taiwan, the mean score of independent self-construal (M = 3.18, M2 = .49) was significantly lower than that of collective-interdependent self-construal (M =3.71, S_D = .43 with t [177] = -10.42, p < .001) and relational-interdependent self-construal (M = 3.84, S_D = .45 with t [177] = -14.20, p < .001). The mean score of collective-interdependent self-construal (M =3.71, S_D = .43) was also significantly lower than that of relational-interdependent self-construal (M =3.84, SD = .45 with t [177] = -3.53, p = .001). Moreover, the most evident mean differences were between independent and relational-interdependent self-construals. [Table 2,3 and Figure 2 about here] H1: Males will score significantly higher on independent self-construal than will females. H2: Males will score sigpificantly higher on collective-interdependent self-construal than will females. H3: Females will score significantly higher on relational-interdependent self-construal than will males. Hypothesis 1 to 3 assumed that men and women would emphasize different dimensions of self-construals. Hypothesis I predicted that men would score significantly higher on independent self-construal than would women. As shown in Table 4, the result was not consistent with the hypothesis. Independent self-construal scores were not significantly different between men (M = 3.52, S_D = .64) and women (M = 3.66, SQ 29 = .63 with t [355] = -1.96, p = .05, us.) Hypothesis 2 posited that men would score higher on collective—interdependent self-construal than would women. Although the result showed that men’s scores (M = 3.39, S_D = .62) were higher than women’s (M = 3.29, SD = .63), the differentiation was not significant (t [355] = 1.48, p = .14, us.) Hypothesis 3 predicted that women would score significantly higher on relational-interdependent self-construal than would men. As expected, women emphasized relational-interdependent self-construal (M = 3.91, S_D = .45) more than did men (M = 3.79, S_D = .50 with; [355] = -2.37, p < .05). [Table 4 and Figure 3 about here] Within each culture, gender differences were not evident. As shown in Table 5, in the United States, men and women did not differ from each other in their tendencies toward independent and relational-interdependent self-construal. On the other hand, consistent with hypothesis 3, American men scored higher on collective-interdependent self-construal (M = 3.07, S_D = .56) than did women (M = 2.88, SD = .53 with t [177] = 2.21, p < .05). In addition, table 6 revealed that no gender differences were found in any dimension of self-construal for Taiwanese. [Table 5,6 and Figure 4,5 about here] R2: What are the effects of culture. gender. and the culture by gender interaction on independent, collective-interdefindenh and relatjppal-interdependent self-construals? To further compare culture with gender effects on independent, interdependent, and relational-interdependent self-construals, three two-way ANOVAS were conducted separately. In Table 7, the first ANOVA with independent self-construal as the dependent 30 variable presented a significant main effect for culture (E [1, 353] = 295.86, p < .001 , 77 2 = .45), but not gender (E [1, 353] = 3.28, p = .07, n.s.). There was no interaction effect for culture and gender (E [1, 353] = .62, p = .43, n.s.). [Table 7 about here] In Table 8, the second ANOVA with collective-interdependent self-construal as the dependent variable showed a significant main effect for culture (E [1, 353] = 218.9, p < .001, 7} 2 = .38) and a significant interaction effect between culture and gender (E [1, 353] = 5.15, p < .05, 77 2 = .01). There was no main effect for gender (E [1, 353] =1.36, p = .25, n.s.). [Table 8 about here] In Table 9, the results for relational-interdependent self-construal indicated a significant main effect for gender (E [1, 353]=5.38, p < .05, 7} 2 = .01). There was neither a main effect for culture (E [1, 353] = .73, p = .39, n.s) nor an interaction effect between culture and gender (E [1, 353] = .09, p = .77, n.s.). [Table 9 about here] H4: Independent self-construal is positively related to exchange orientation. H5: Collective-interdependent self-construal is positively related to communal orientation. H6: Relational-interdependent self-construal is positively related to communal orientation. Hypothesis 4 to 6 assumed that three dimensions of self-construal would predict individuals’ exchange and communal orientations. In addition, the above mentioned analyses indicated that participants of different cultures and genders exhibited more or 31 less differentiation among independent, collective-interdependent, and relational-interdependent self-construals. Thus, in order to control for culture and gender, this study included these two factors as independent variables in a multiple regression model. As shown in Table 10, the first multiple regression analysis for the entire sample, showed that, when entered simultaneously, independent self-construal, collective-interdependent self-construal, relational-interdependent self-construal, culture and gender contributed significantly in predicting exchange orientation. The model revealed an overall R2 = .04, E (5, 351) = 3.02, p < .05. It indicated that the five variables accounted for 4% (adjusted R2 = .03) of the variance in predicting exchange orientation (R2 = .02, E [4,174] = .83, p = .51, n.s., in the United States; a2 = .11, E [4, 173] = 5.41, p < .001, in Taiwan) (see Table 11 and 12). [Table 10, 11 and 12 about here] Hypothesis 4 anticipated that independent self-construal would be positively related to exchange orientation. Inconsistent with the hypothesis, the strength of independent self-construal was not related to exchange orientation across cultures or within each culture. Overall, the beta weight of independent self-construal was not significant (,8 = .001, t [351] = .01, p = .99, n.s.). As shown in Table 11 and 12, this was true for both the United States and Taiwan. Independent self-construal did not carry significant weight in predicting exchange orientation (6 = -. 14, t [174] = -1.70, p = .09, n.s., in the United States; ,8 = .13, t [173] = 1.73, p = .09, n.s., in Taiwan). The second multiple regression analysis, with communal orientation as the dependent variable and independent self-construal, collective-interdependent 32 self-construal, relational-interdependent self-construal, culture and gender as independent variables, yielded a R2 of .41, g (5, 351) = 43.57, p < .001. It indicated that the five variables accounted for 41% (adjusted R2 = .40) of the variance in predicting communal orientation (R2 = .27, E [4,174] = 16.36, p < .001, in the United States; R2 = .14, 15 [4, 173] = 7.25, p < .001, in Taiwan). Results were presented in Table 13, 14 and 15 [Table 13, 14 and 15 about here] Hypothesis 5 anticipated that collective-interdependent self-construal would be positively related to communal orientation. For both cultures, the beta weight of collective-interdependent self-construal was significant as expected ([3 = .15, t [351] = 2.71, p < .01). When the beta weight of collective-interdependent self-construal was analyzed within each culture, collective-interdependent self-construal only significantly predicted communal orientation in Taiwan (3 = .23, t [173] = 2.97, p < .01), but not in the United States (5: .11, t [174] = 1.57, a = .12, n.s.). Hypothesis 6 predicted that relational-interdependent self-construal would be positively related to communal orientation. Results were partially consistent with the hypothesis. Overall, the beta weight of relational-interdependent self-construal was significant in the predicted direction (,8 = .17, t [351] = 3.89, p < .001). In the United States, relational-interdependent self-construal was also significantly predictive of communal orientation (6 = .26, t [174] = 3.87, p < .001). In Taiwan, unexpectedly, the beta weight of relational interdependent self—construal was not significant (6 = .10, t [173] = 1.29, p = .20, n.s.). 33 R3: Are there any sigpificant differences in exchange and communal orientations among participants in the United States and TM It was asked if there are any significant differences in exchange and communal orientations among participants in the United States and Taiwan. As shown in Table 16, Americans scored higher on exchange orientation (M = 2.60, S_D = .58) than did Taiwanese (M = 2.43, S_D_ = .56 with t [355] = 2.74, p < .01). Moreover, Americans also showed higher scores on communal orientation (M = 4.08, SD = .49) than did Taiwanese (M = 3.43, SD = .56 with; [355] = -.11.77, p < .001). Within each culture, both Americans and Taiwanese emphasized communal orientation over exchange orientation. [Table 16 and Figure 6 about here] Additional Analysis Hypothesis 4 predicted that independent self-construal would be positively related to exchange orientation. Regardless of hypothesis 4, the regression analysis showed one interesting result. That is, independent self-construal was positively related to communal orientation across cultures (B = .18, t [351] = 3.01 , p < .01), and in the United States (B = .26, t [174] = 3.69, p < .001). Possible explanations for this result are provided in discussion. 34 Chapter 6 Discussion The purpose of this study was to seek a fuller understanding of the self-construal construct. The results of the current study show that the construct of self-construal is more complex than previously conceptualized by Markus and Kitayama (1991). Distinguishing the three dimensions of self-construal, rather than the two dimensions, provides an alternative way to define the self in relation to others. Several major findings in this study are summarized here. First, cultural and gender differences were unlikely to be characterized by the same dimensions of the self. Second, two forms of interdependence predicted preference for communal orientation, but manifested different effects in two cultures. Third, people with an independent self-construal showed a preference for communal orientation, rather than exchange orientation. Finally, Americans scored relatively higher on exchange and communal orientations compared to Taiwanese. A further discussion of these findings will explain why the three dimensions of self-construal may provide a fuller understanding of self-construal construct. Consistent with previous research findings (Kashima et al., 1995; Wang et al, 2000), this study indicated that cultural and gender effects did not have a great deal of overlap. Specifically, cultures were best differentiated on independent and collective-interdependent self-construals. Men and women were more likely to be differentiated on relational-interdependent self-construal even though the effect size for gender was minimal. 35 These results suggest that self-construals may be quite sensitive to relationship types. More precisely, when personal relationships are close, cultural influence on self-construals may become minor. For example, compared the two types of interdependence, this study revealed that the major dimension that distinguished Taiwanese from Americans was collective-interdependent self-construal. On the other hand, no cross-cultural differences were found in the relational dimension of the self. So, it is possible that the relationships with people with whom we are neither extremely close nor extremely distant would illustrate cultural differences in self-construals (Park et al., 1999) In addition, gender differences also indicated that self-construals may vary according to the change of relationships. For instance, although American men construed themselves as highly independent (Madson et al., 1997), the current study found that American men held a more group-oriented interdependence, while women held a more relational-centered interdependence. Similarly, Gabriel et al. (1999) reported that American men were more likely to put their personal desires aside to help their group compared to American women. However, these differentiations were not significant between Taiwanese men and women in this study. The further investigation for gender differences in two types of interdependence outside the United States might be needed. Based on the previous findings, this research suggests that people activate different dimensions of self-construals depending on with whom they are interacting. Including the third construct, relational dimension of the self, allows a fuller understanding how people shift their views of the self in different relationship types and how the consequences of shifts may influence one’s behavior. 36 Considering independent self-construal as a predictor for relationship orientations, this study found that people with an independent self-construal did not show a preference for exchange orientation. On the other hand, independent self-construal was positively related to communal orientation. One possible explanation for these unexpected findings is that independent self-construal may not be a good predictor for relationship orientations. As Park et al.’s (1999) concern, the view of the self as a unique person with one’s own thoughts, feelings, and behavior may be a universal, and natural facet of human development. Consequently, independent self-construal is not as sensitive to relationship types as interdependent or relational-interdependent self-construal. In this view, a person with a very independent self-construal can be communal oriented in personal relationships. When collective-interdependent self-construal was analyzed as a predictor, the results, across cultures and in Taiwan, showed that people who scored higher on collective-interdependent self-construal tended to prefer communal orientation in personal relationships. In the United States, however, collective-interdependent self-construal did not significantly predict any preferences for relationship orientations. Compared to collective-interdependent self-construal, relational-interdependent self-construal worked better in the United States than in Taiwan. The results, across cultures and in the United States, indicated that people with a very relational-interdependent self-construal showed a preference for communal orientation. In Taiwan, although the association between relational-interdependent self-construal and communal orientation was in the expected direction, the strength was not significant. 37 Together, these results showed that, across cultures, two forms of interdependence were useful for predicting communal orientation. On the other hand, within each culture, communal orientation was attributed to different forms of interdependence. Specifically, whereas relational-interdependent self-construal best predicted communal orientation in the United State, collective—interdependent self-construal accounted for communal orientation in Taiwan. This finding is important because it reveals that both Americans and Taiwanese concern about their connections with others, but pursue the connections in different spheres. As argued earlier, individualistic and collectivistic cultures tend to emphasize different dimensions of interdependent self-view. Americans are more likely to include significant others rather than group membership into the self (Cross et al., 2000). In other words, Americans are relational but not necessarily collectivists (Oyserrnan et al., 2001). Finally, regardless of self-construals, Americans scored relatively higher on exchange and communal orientations compared to Taiwanese. This result suggests that a person with a very independent self-view, like American participants in this study, can behave communally in personal relationships. Thus, whether we tested communal orientation based on one’s cultural or individual identities (self-construals), the results all suggest that emphasizing one’s thoughts, feelings, and behavior does not mean that the person will be unlikely to Show concern for others’ needs and feelings. In sum, the previous discussion led us to conclude that the construct of self-construals is more complex than previously thought. The three dimensions of self-construal more accurately explain cultural and gender differences in self-construals compared to the two dimensions. One important reason is because self-construals are 38 sensitive to relationship types. With a relational dimension of the self, researchers are allowed to perceive how people from various cultures and gender shift the views of the self when the relationship types change in different social contexts. Conclusion As both previous research and the current study show, the distinction of the three dimensions of self-construal is an alternative construct of self-construals. In particular, considering the sensitivity to relationship types, the three dimensions of self-construal provide a fuller understanding how people construe themselves and behave differently. More importantly, one should note that this is not the only alternative. Future research needs to rethink the definition of self-construals commonly discussed in the literature, and expanding the current construct of self-construals is needed. Limitations There are three limitations in this study. First, this research employed self-report scales and closed-end measures. With such measurement, it is possible that people over-report prosocial behavior and under-report socially undesirable behavior. Thus, using a self-report scale may result in lower scores on exchange orientation. Second, the results of confirmatory factor analyses suggest that there is a problem with scale unidimensionality. As noted earlier, if a scale is unidimensional, all the items in the scale should measure the same trait. However, the five scales of the study had to delete a total of 38 (of 63) items in order to obtain unidimensionality. After deleting a number of problematic items, all scales passed the internal consistency test, but only the communal orientation scale passed the parallelism test. Thus, one should take this measurement evaluation into account while reading the results of the current research. 39 Finally, this study has bearing on the issue of whether Leung and Kim’s (1997) self-construal scale is valid to investigate one’s self-concept. Levine et al. (2001) argued that most studies using Leung and Kim’s scale only consider scale alpha reliability as evidence for scale validity. However, the value alpha should be interpreted only after the scale has been demonstrated as unidimensional (Hunter et al, 1982). One study considering both the internal consistency and parallelism of the scale revealed dropping 75% of the items in order to obtain acceptable fit (Ohashi, 2000). Similar results were found in the current study. Moreover, Levine et a1. (2001) claimed that Leung and Kim’s self-construal scale is, in fact, multidimensional and highly unstable. Rather than letting these measurement difficulties impede research, investigators may consider different research designs in the future. For example, a group of researchers have utilized priming studies in assessing one’s self-construal (e. g., Gardner, Lee, & Aaker, 2000; Gardner et a1, 1999; Brewer et al., 1996; Madson et al., 2001; Ybarra & Trafimow, 1998). In addition, Matsumoto (1999) suggested the use of qualitative methods. He argued that these investigations might tell us about self and culture in ways that cannot be captured through questionnaire studies. Although the current self-construal scales seem problematic and there are alternative methods to measure one’s self-construal, it does not mean that we should abandon the self-construal scales completely. The further refinement is still needed. 40 Chapter 7 Footnotes . The approximate number was obtained through computer searches using ProQuest. From 1986 to present, a total number of 101 studies include the word “self-construal” in the text. . Among 3704 Asian subjects, there were 1526 Japanese, 1024 Koreans, and 1134 from Hong Kong. . It should be noted that these three studies employed different measurements to test self-construals. Cross (1995) used the Ego-Tasks Subscales (Breckler, Greenwald, & Wiggins, 1986) and the Collectivism Scale (Yamaguchi, 1990, 1994). Krull et al. (1999) used the Self-Construal Scale developed by Singelis (1994) and by Gudykunst et al. (1996). Witte et al. (1993) used the INDCOL Scale by Hui (1988). . Cross et al. simply asked participants if they were US. citizens or not. Anyone who replied “no” was defined as a non-citizen. Among 2483 subjects, there were 2,374 Americans and only 109 noncitizens. . Although the Leung and Kim’s self-construal scale (Leung & Kim, 1997) has been argued as lacking in validity (Levine et al., 2001), this study still employed this scale for three reasons. First, previous self-construal research only provided little evidence from Taiwan and most Asian subjects were recruited from Japan and Korea. Second, this study conducted the CFA and parallelism tests to check the unidimensionality of Leung and Kim’s (1997) self-construal scale. Third, whether the problems concerning the invalidity of self-construal stem from measurement or theory remains debatable 41 (Levine et al., 2001). The current study focused on conceptual discussion rather than measurement modification. . Before performing the CFA procedure, the standard score coefficient alphas of the Communal Orientation Scale were .75 overall, .74 in the United States and .74 in Taiwan. The standard score coefficient alphas of the Exchange Orientation Scale were .63 overall, .62 in the United States and .70 in Taiwan. The standard score coefficient alphas of the Relational-Interdependent Self-Construal Scale were .82 overall, .86 in the United States and .79 in Taiwan. The standard score coefficient alphas of the Independent Self-Construal Scale were .81 overall, .79 in the United States and .72 in Taiwan. The standard score coefficient alphas of the Interdependent Self-Construal Scale were .87 overall, .76 in the United States and .72 in Taiwan. After the CFA procedure, a total of thirty-eight out of sixty-three items were deleted. However, this procedure did not cause significant reduction in reliability. 42 REFERENCES 43 References Aron, A., Aron, E. N., Tudor, M., & Nelson, G. (1991). Close relationships as including other in the self. Journal of Person_ality and Social Psychology. 60. 241-253. Baumeister, R. F., & Sommer, K. L. (1997). What-d0 mmant? 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Paper presented at the National Communication Conference, Seattle, US. 49 APPENDICES 50 Table 1: T-Test for Means of Self-Construals between the United States and Taiwan U.S. Taiwan (n=179) (n=178) Self-Construal M SD M SD t value r Independent 4.04 .45 3.18 .49 -17.26*** -.68 Collective-Interdependent 2.94 .55 3.71 .43 l4.78*** .62 Relational-Interdependent 3.89 .50 3.84 .45 -.96 -.05 *** p < .001 Figure 1: Means for Self-Construals across Countries I U.S. El Taiwan 5 4 04 4 , - 3.7L 3.89 3.84 2.94 3 . 2 . 1 . o , 1 Independent Self- Collective- Relational- Construal Interdependent Self- Interdependent Self- Construal 51 Construal Table 2: T-Test for Means between Types of Self-Construals in the United States Table 3: T-Test for Means between Types of Self-Construals in Taiwan value r 1 1 Figure 2: Means for Self-Construals within Countries El Independent Self- Construal I Collective- Interdependent Self- Construal Relational Interdependent Self- construal U.S. Taiwan 52 Table 4: T-Test for Means of Self-Construals between Men and Women Men Women (n=128) (n=229) Self-Construal M SD M SD t value r Independent 3.52 .64 3.66 .63 -1.96 -.10 Collective-Interdependent 3.39 .62 3.29 .63 1.48 .08 Relational-Interdependent 3.79 .50 3.91 .45 -2.37* -. 12 * p < .05 Fi ure 3: Means for Self-Construals of Men and Women I Men E] Women 3.79 3.91 GANG-ha! 3.39 3.29 Construal Independent Self- Collective- lnterdependent Self- Construal 53 Relational- lnterdependent Self- Construal Table 5: T-Test for Means of Self-Construals between Men and Women in tap United States Men Women (n=60) (n=1 19) Self-Construal M SD M SD t value r Independent 3.95 .52 4.08 .41 -1.91 -.14 Collective-Interdepgndent 3.07 .56 2.88 .53 2.21 * .16 Relational-Interdependent 3.78 .57 3.93 .46 -1.74 -.13 *p<.05 Fi ure 4: Means for Self-Construals of Men and Women in the United States I Men 121 Women 3.78 3-93 3.07 2.88 5 3_g5 4.08 4 . 3 . 2 . 1 O . Independent Self- Construal Collective- Interdependent Self- Construal 54 Relational- lnterdependent Self- Construal Table 6: T-Test for Means of Self-Construals between Men and Women in Taiwan Men Women (n=68) (n=1 10) Self-Construal M SD M SD t value r Independent 3.14 .47 3.20 .50 -.72 -.05 Collective-Interdependent 3.68 .52 3.74 .37 -.85 -.06 Relational-Interdependent 3.77 .44 3.88 .45 -1.54 -.12 Figure 5: Means for Self-Construals of Men and Women in Taiwan I Men El Women 5 4 3.68 3.74 3.77 3-88 3.14 3.2 . ‘ 3 2 1 . O , l 1 Independent Self- Collective- Relational- Construal Interdependent Self— Interdependent Self- Construal Construal 55 Table 7: Two-way ANOVA Results for Independent Self-Construal Independent Sum of DF Mean F p chiares Square Country 65.08 1 65.08 295.86 < .001 .45 Gender .72 1 .72 3.28 .07 .01 Country by .14 1 .14 .62 .43 .00 Gender Residual 77.65 353 .22 Total 144.42 356 .41 Eagle 8: Two- ay ANOVA Results for Collective-Interdependent Self-Construal Interdependent Sum of DF Mean F p Squares Square Country 52.37 1 52.37 218.90 < .001 .38 Gender .32 l .32 1.36 .25 .00 Country by 1.23 1 1.23 5.15 .02* .01 Gender Residual 84.46 353 .24 Total 138.92 356 .39 Table 9: Two-way ANOVA Results for Relational-Interdependent Self-Construal Relational Sum of DF Mean F p Interdependent Squares chiare Country .16 1 .16 .73 .39 .00 Gender 1.20 1 1.20 5.38 .02 .01 Country by .02 1 .02 .09 .77 .00 Gender Residual 78.62 353 .22 Total 80.05 356 .23 56 Table 10: Standardized Multiple Regression Coefficients Predicting Exchange Orientation—Overall b t p Independent Self-Construal .00 .01 .99 Collective-Interdependent Self-Construal -.16 -2.23 .03 Relational-Interdependent Self-Construal -.O3 -.58 .56 Cultural .05 .62 .54 Gender -.04 -.73 .47 N = 357 Regression Model: R2 = .04, F (5, 351) = 3.02, p < .05 Respondent’s culture was coded Taiwan = 0, American = 1. Gender was coded male = 0, female = 1. 57 Table 11: Standardized Multiple Regression Coefficients Predicting Exchange Orientation—U.S. b t p Independent Self-Construal -. 14 -1.70 .09 Collective-Interdependent Self-Construal -.04 -.47 .64 Relational-Interdependent Self-Construal -.02 -.23 .82 Gender .03 .41 .68 N = 179 Regression Model: R2 = .02, F (4, 174) = .83, p = .51, n.s. Gender was coded male = 0, female = I. Table 12: Standardized Multiple Regression Coefficients Predicting Exchange Orientation—Taiwan b t p Independent Self-Construal .13 1.73 .09 Collective-Interdependent Self-Construal -.28 -3.54 .001 Relational-Interdtmendent Self-Construal .00 .04 .97 Gender -.08 -1.05 .28 N = 178 Regression Model: R2= .11, F (4, 173) = 5.41, p < .001. Gender was coded male = 0, female = l. 58 Table 13: Standardized Multiple Regression Coefficients Predicting Communal Orientation—Overall b t Independent Self-Construal .18 3.01 .003 Collective-Interdependent Self-Construal .15 2.71 .007 Relational-Interdependent Self-Construal .17 3.89 < .001 Culture .49 7.94 < .001 Gender .21 5.11 < .001 N = 357 Regression Model: R2 = .41, F (5, 351) = 48.57, p < .001 Respondent’s culture was coded Taiwan = 0, American = 1. Gender was coded male = 0, female = l. 59 Table 14: Standardized Multiple Regression Coefficients Predicting Communal Orientation—U.S. b t Independent Self-Construal .26 3.70 < .001 Collective-Interdependent Self-Construal .11 1.57 .12 Relational-Interdependent Self-Construal .26 3.87 < .001 Gender .28 4.22 < .001 N = 179 Regression Model: R2 = .27, F (4, 174) =16.36, p < .001. Gender was coded male = 0, female = 1. Table 15: Standardized Multiple Regression Coefficients Predicting Communal Orientation—Taiwan Independent Self-Construal .07 .99 32 Collective-Interdependent Self-Construal .23 2.97 .003 Relational-Interdependent Self-Construal .10 1.29 20 Gender .21 2.93 .004 N = 179 Regression Model: R2= .14, F (4, 173) =7.25, p < .001. Gender was coded male = 0, female = 1. 60 Eagle 16: T-Test for Means of Exchange and Communal Orientations between the United States and Taiwan U.S. Taiwan (n=l 79) (n=1 78) M SD M SD t value r Exchange Orientation 2.60 .58 2.43 .56 2.74" .14 Communal Orientation 4.08 .49 3.43 .56 -11.77*** -.53 ** p < .01 *** p < .001 Figure 6: Means for Exchange and Communal Orientations in the United States and Taiwan I U.S. ElTaiwan 5 4 3 2.43 2 . 1 O , . Exchange Orientation Communal Orientation 61 QUESTIONNAIRE 1. Abbreviations: COM: Communal Orientation Scale EX: Exchange Orientation Scale IND: Independent Self-Construal Scale INTER: Interdependent Self-Construal Scale RISC: Relational-Interdependent Self-Construal Scale 2. *ltems retained after the CFA procedure. INSTRUCTIONS The purpose of this questionnaire is to examine people’s attitude toward personal relationships. DO M WRITE YOUR NAME ON THIS QUESTIONNAIRE. For each of the items below, please read carefully and mark one response option that best represents how much you agree/disagree with the statement that is presented. EXAMPLE: Strongly Disagree Neutral Agree Strongly Disagree Agree 1. What happens to me is my own doing. x Strongly Disagree Neutral Agree Strongly Disagree Agree 1. It bothers me when other people neglect my needs. [COM] 2. When making a decision, I take other people’s needs and feelings into account.[COM] 3. I’m not especially sensitive to other people’s feelings. [COM*] 4. I don’t consider myself to be a particularly helpful person. [COM*] 5. I believe people should go out of their way to be helpful. [COM] 6. I don’t especially enjoy giving others aid. [COM*] 7. I expect people I know to be responsive to my needs and feelings. [COM] 8. I often go out of my way to help another person. [COM*] 62 Strongly Disagree Disagree Neutral Agree Strongly Agree 9. I believe it’s best not get involved taking care of other people’s personal needs. [COM] 10. I’m not the sort of person who often comes to the aid of others. [COM] 11. When I have a need, I turn to others I know for help. [COM] 12. When people get emotionally upset, I tend to avoid them. [COM] 13. People should keep their troubles to themselves. [COM] 14. When I have a need that others ignore, I’m hurt. [COM] 15. When I give something to another person, I generally expect something in return. [EX*] 16. When someone buys me a gift, I try to buy that person as comparable a gift as possible. [EX] 17. I don’t think people should feel obligated to repay others for favors. [EX*] 18. I wouldn’t feel exploited if someone failed to repay me for a favor. [EX*] 19. I don’t bother to keep track of benefits I have given others. [EX*] 20.When people receive benefits from others, they ought to repay those others right away. [EX] 21. It’s best to make sure things are always kept “even” between two people in a relationship. [EX] 22.1 usually give gifts only to people who have given me gifts in the past. [EX] 23.When someone I know helps me out on a project, I don’t feel I have to pay him or her back. [EX] 24. My close relationships are an important reflection of who I am. [RISC] 63 Strongly Disage Disagree Neutral Agree Strongly Agree 25. When I feel very close to someone, it often feels to me like that person is an important part of who I am. [RISC*] 26. I usually feel a strong sense of pride when someone close to me has an important accomplishment. [RISC*] 27. I think one of the most important parts of who I am can be captured by looking at my close friends and understanding who they are. [RISC*] 28. When I think of myself, I often think of my close fi'iends or family also. [RISC] 29. If a person hurt someone close to me, I feel personally hurt as well. [RISC*] 30. In general, my close relationships are an important part of my self-image. [RISC*] 31. Overall, my close relationships have very little to do with how I feel about myself. [RISC] 32. My close relationships are unimportant to my sense of what kind of person I am. [RISC] 33. My sense of pride comes from knowing who I have as close friends. [RISC] 34. When I establish a close relationship with someone, I usually develop a strong sense of identification with that person.[RISCfl 35. I should be judged on my own merit. [IND*] 36. 1 voice my own opinion in group discussions. [IND] 37. I feel uncomfortable disagreeing with rpy group. [INTER] 38. I conceal my negative emotions so I won’t cause unhappiness in my group. [INTER*] 64 Strongly Disagree Disagree Neutral Agree Strongly Agree 40. I prefer to be self-reliant rather than dependent upon others. [IND] 41. I act as a unique person, separate from others. [IND] 42. I don’t like depending upon others. [IND] 43. My relationships with others in my group are more important than my personal accomplishments. [INTER] 44. My happiness depends on the happiness of those in my group. [INTER*] 45. I often consider how I can be helpful to specific others in my group. [INTER] 46. I take responsibility for my own actions. [IND] 47. It is very important for me to act as an independent person. [IND] 48. I have an opinion about most things; I know what I like, and I know what I don’t like. [IND*] 49. I enjoy being unique and different from others. [IND*] 50. I don’t change my opinions in conformity with those of the majority. [1ND*1 51. Speaking up in a work/task group is not a problem for me. [IND*] 52. Having a lively imagination is important to me. [IND] 53. Understanding myself is a major goal in my life. [IND] 54. I enjoy being admired for my unique qualities. [IND] 55. I am careful to maintain harmony in my group. [INTER*] 56. When I’m with my group, I watch my words so I won’t offend anyone. [INTER*] 65 Strongly Dispgree Disagree Neutral Agree Strongly Agree 57. I would sacrifice my self-interest for the benefit of my group. [INTERL 58. I try to meet demands of my group, even if it means controlling my own desires. [INTER*] 59. It is important to consult close friends and get their ideas before making decisions. [INTER] 60. I should take into consideration my parents’ advice when making education and career plans. [INTER] 61. I act as fellow group members would prefer me to. [INTER]* 62. The security of being an accepted member of a group is very important to me. [INTER] 63. If my brother or sister fails, I feel responsible. [INTERL Personal Data 1. 9'95"!" Male Female Age Are you an international student? Nationality: U.S.A. Other (please specify) Ethnic Identity: _ Caucasian _ Asian/Pacific Islander _ African-American _ Native American __ Hispanic _ Other (please specify) 66 CONSENT FORM We are interested in the effects of culture and self-construals on personal relationships. You will be asked to complete a questionnaire that asks about your attitude toward interpersonal relationships. Then, you will be asked to provide some information about your background. The total time necessary is about 15 to 20 minutes. *Participation in this study is voluntary, and you may withdraw your consent to participate at any time without penalty. *You will receive one point of extra credit for your participation in this study. This extra point is not transferable to any other course. *Your participation in this study does not guarantee any beneficial results to you. *You have the right to have this study explained to you to your satisfaction. *Your privacy will be protected to the maximum extent allowable by law. The results of this study will be treated with strict confidence with regard to the data of any participant. With this restriction, the results will be made available to you at your request. *The data you provide to the researcher may be used by other scientists for secondary analysis. Again data will be treated with strict confidence. Should you have any questions, problems, complaints, or if you desire further information, you have the right to contact the following person. For questions about this study For questions about your rights as a please contact human subject of research please contact Hui-Chih Chiu Dr. David E. Wright Email: chiuhuic@msu.edu Email: ucrihs@msu.edu Department of Communication UCRIHS Michigan State University 246 Administration Building East Lansing, MI 48824 Michigan State University (517) 355-4004 East Lansing, MI 48824 (517) 355-2180 Please indicate if you are willing to participate in this study by signing your name. Signature Printed Name Date Student Number 67 |IuAN HIAIF LIBHAPIL MHH ( t ‘ . 3 1293 02318 2532