A social exchange theory approach to web-based data collection as a part of CRM effort

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Gangadharbatla, Harshavardhan

Date: 2002

Subjects: Internet marketing
Social exchange

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: vi, 47 pages

Permalink: https://doi.org/doi:10.25335/8s5z-ff55