Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Chung, Jae-Eun

Date: 2002

Subjects: Consumer behavior
Koreans
Product management
Quality of products

Program of Study: Human Environment and Design

Degree Level: Doctoral

Language: English

Pages: xi, 151 pages

Permalink: https://doi.org/doi:10.25335/be86-4637