Enhancing marketing innovation through marketing knowledge transfer : an investigation of strategic alliances

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Hanvanich, Sangphet

Date Published: 2002

Subjects: Business enterprises--Communication systems
Intellectual cooperation
Knowledge management
Marketing
Organizational learning

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: xi, 156 pages

Permalink: https://doi.org/doi:10.25335/s495-m551