An investigation of differences in student interpretations of product-oriented and alcohol moderation malt beverage print advertisements

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Roznowski, JoAnn Leigh

Date: 2002

Subjects: Advertising--Alcoholic beverages
College students as consumers
Malt liquors--Marketing

Program of Study: Mass Media Program

Degree Level: Doctoral

Language: English

Pages: ix, 102 pages

Permalink: https://doi.org/doi:10.25335/w20n-d236