The effect of humor on memory and reactance in public service announcements

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Glazer, Edward Lawrence

Date Published: 2004

Subjects: Advertising, Public service
Television advertising
Wit and humor in advertising
United States

Program of Study: Telecommunication, Information Studies, and Media

Degree Level: Masters

Language: English

Pages: vi, 81 pages

Permalink: https://doi.org/doi:10.25335/skkj-vp14

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