Forecasting consumer adoption of technological innovation : choosing the appropriate diffusion models for new products and services before launch

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Gentry, Lance Cameron

Date: 2003

Subjects: Technological innovations
Forecasting--Mathematical models
Consumer behavior

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: xi, 116 pages

Permalink: https://doi.org/doi:10.25335/svz5-hr86