LIBRARY Michigan State University PLACE IN RETURN BOX to remove this checkout from your record. TO AVOID FINES return on or before date due. MAY BE RECALLED with earlier due date if requested. DATE DUE DATE DUE DATE DUE L. g c 1" 2003 OCT 1.4905 “2.519%“. l:\—r;-“ 'L. ‘— _ 52 S 1 L 6/01 c:/ClRC/Date0ue.p65-p. 15 CARRYING THE TORCH: FATNESS AND NATION IN THE AGE OF WEIGHT LOSS BY April Michelle Herndon A DISSERTATION Submitted to Michigan State University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY American Studies Program 2003 ABSTRACT CARRYING THE TORCH: FATNESS AND NATION IN THE AGE OF WEIGHT LOSS BY April Michelle Herndon In twentieth century America, fatness and fear of it drive discrimination, public health campaigns, eating disorders, classism, sexism, and racism. This dissertation articulates an understanding fatness as a complexly constructed embodiment situated at the center of various problematic and oppressive American discourses, dislodges overweight and obesity from biological moorings, and suggests that America’s problems with fatness inhere not in the bodies of fat people, but in the way different elements of American culture construct fatness as pathology. ACKNOWLEDGEMENTS In some ways, writing the acknowledgement page is more difficult than writing the dissertation; it's certainly more daunting, especially for someone like me who has been encouraged and supported by so many people during my graduate career. First, I have to thank my dissertation director, Dr. Alice Dreger. Alice supported this project when I’d given up on it myself, pushing me when necessary and backing off when I needed space. She's been my friend and mentor during my time as a doctoral student, and I’m now proud to call her my colleague. In an academic system where so many graduate students flounder about and long for a mentor, I was blessed with a director who has been my North Star. I also have to thank Dr. Cressida Heyes, who was the first person to take an interest in my work as a feminist project. Cressida, like Alice, buoyed my spirits when I thought I couldn’t possibly finish this project. Both Cressida and Alice have treated me well—very well. They've supported me as a large woman writing about obesity, bought me lots of lunches and coffees, and made me feel like their colleague. Special thanks also go out to Dr. Howard Brody for being a doctor who understands this project as ifi important and worthwhile, Diane Brunner for offering kind words when I was in need, and to Dr. Ann Larabee for taking an interest in this project in its very early stages and seeing it through to the end. I truly had the proverbial “dream committee.” The most amazing thing about this whole process is how many people have taken an interest in the work. I owe thanks to all the folks who sent me emails about television shows, articles from newspapers and magazines, and who were always outraged at just the right moments. These people are too numerous to name. I would also like to thank Dr. Jon Robison for so passionately teaching about obesity and oppression and Duncan Woodhead for constantly telling me to just finish this thing. He was right. Finally, I would like to thank my parents. During my time here at MSU, they have offered me both emotional and financial support whenever they could. I know they sometimes wonder about the life I’ve chosen for myself, but they’ve supported me nonetheless. iv TABLE OF CONTENTS INTRODUCTION. . . . . . . . . . . . . . . . . . . . . .1 CHAPTER 1 TAKING THE DEVIL INTO YOUR MOUTH: AMERICAN WEIGHT LOSS NARRATIVES, MORALITY, AND BETRAYAL. . . . . . . . . . .8 The Politics of Volition. . . . . . . . . . . . .16 The Suffering and the Damned. . . . . . . . . . .36 Finding Your True Self: Disbelief, Denial, and Betrayal. . . . . . . . . . . . . . . .41 How Does the Story End?. . . . . . . . . . . . . 47 CHAPTER 2 MEMORANDUMS OF OPPRESSION: FEMINIST (MIS)UNDERSTANDINGS OF FATNESS. . . . . . . 58 Construction Sites: Bodies and Pathologies. . . 63 Reading Absence and Presence: Fatness and Thinness in Feminist Literature. . . . . . . . . 68 The Fat Body Project. . . . . . . . . . . . . . .71 Problems in Utopia. . . . . . . . . . . .75 Fat/Ultra thin and What Remains. . . . . . . . . 80 (Im)possible Selves. . . . . . . . . . . . . . . 85 Celebrating Fatness. . . . . . . . . . . . . . 96 Moving On. . . . . . . . . . . . . . . . . . . .100 CHAPTER 3 HOMER'S REACHING BROOM: FATNESS, IDENTITY, AND THE POLLUTION OF DISABILTY. . . . . . . . . . . . .107 The Americans with Disabilities Act. . . . . . .112 Why Disability Studies? . . . . . . . . . 127 Medical Reconstructions of Fatness. . . . . . . 129 Toward Group Identity: The Cases of Fatness and Deafness. . . . . . . . . . . . . . . . 134 Questioning the Question. . . . . . . . . . . . 146 CHAPTER 4 COLLATERAL DAMAGE FROM FRIENDLY FIRE?: RACE, NATION, CLASS, AND THE “WAR AGAINST OBESITY”. . . . . .150 The Fatwa(r ): Rhetoric of War and the Fight Against Fat People. . . . . . . . . . . . . . . 155 The Girth of a Nation: The Politics of Nations and Bodies. . . . . . . . . . 162 International Politics in the Fat Land. . . . . 168 Dropping the Bunker Buster: Fighting the Good Fight?. . . . . . . . . . . . . . . . . . . . . .170 A New Kind of Classism and Racism?. . . . . . . .178 Obesity and Belonging: Race, Nation, and the American Body. . . . . . . . . . . . . . . . . . 182 CZCDNCLUSION. . . . . . . . . . . . . . . . . . . . . . 199 VVCDRKS CITED. . . . . . . . . . . . . . . . . . . . . .205 vi Introduction By now nearly everyone in America must be familiar \quth Jared Fogle, Subway Sandwiches’ resident guru of ‘weeight loss. Jared first appeared in a Subway commercial reeleased in January, 2000. As the commercial proudly pxroclaimed, “After sticking to a self-prescribed diet of SLwaay sandwiches for almost one full year, Fogle lost a wliopping 245 pounds” (“Subway Diet Guy” par. 1). Jared's tvezight loss has earned him the national spotlight. To daat:e, “he has done eight commercials, been featured at .hLJrldreds of speaking engagements and has participated in tr1<:>usands of media interviews" (“Subway Diet Guy” par. 2). t163LE76d'S weight-loss fame has even earned him a role in the AuT163;rican Heart Association’s Heart Walk events (“Subway Eli.<3=t: Guy” par. 7). While these accolades are flattering, ‘jEi-IT€3(1'S carrying of the Olympic torch is his shining n“:>IT1€31Tt. He states, “The highlight of my Subway Career has t‘:> 1Dave been carrying the Olympic Torch through III)(:ilianapolis. It gave me a lot of pride to represent not :JL1“53‘EL myself and Subway, but America, too” (“The Subway Diet Guy” par. 4). Were it not for the attacks of September 11, 2001, Jared would have also represented America in a new Subway advertising campaign. According to Rachelle De shaies and Suzanne Routh, “Subway restaurants pulled a [one quarter] million dollar ad campaign which featured company spokesmen Jared Fogle striking a pose like Uncle Sam and proclaiming, ‘Jared Wants You'”(par. 3). Equating Jared with Uncle Sam, the quintessential icon of American patriotism, Subway’s campaign reveals how closely tied weight loss, national identity, and patriotism have become. Yet, in spite of concerns over growing waistlines and public campaigns against overweight and obesity, the population of the U.S. continues to be one of the most obese in the world. The disjuncture between cultural ideas about fatness and the reality of bodies leads to a torturous existence for many Americans, as contemporary American narratives of fatness and weight loss st: ress both the ability and the responsibility of individuals to modify their bodies. The pressure to lose We ight continues to strengthen in spite of mounting medical evidence that meaningful weight loss remains impossible for many- And so, as Jared Fogle carries the Olympic torch, he re‘C-T-Ji‘uits each and every American to do his or her patriotic du t y by losing weight. This dissertation examines contemporary American discourses around fat, obesity, and weight loss in order to better understand fatness’s location within American culture. Chapter one examines the narratives of weight loss surgery survivors, such as Al Roker and Carnie Wilson, alongside narratives of weight loss from the Christian Diet Movement (CDM) with the aim of exposing the moral and religious overtones present even in avowedly secular weight loss narratives. Within the CDM, weight loss gurus such as Gwen Shamblin tout her program, “The Weigh Down Diet,” as a way to turn away from the refrigerator and toward God in an age when spiritual hunger has supposedly been mistaken for physical hunger (Mead 55) . Within CDM and secular weight loss narratives, fatness symbolizes spiritual crisis and struggle and as such is not only understood as volitional, but even willfully sinful. CDM narratives co-opt fatness as volitional representation of spiritual woe; coupling these notions with mainstream weight loss narratives that suggest fatness can easily be taken care of if one has Wi l lpower and commitment opens the door for justifying di Scrimination against fat people. Chapter One maps these trends within several key CDM and mainstream narratives, e){ILRQsing the religious and moral overtones of weight loss Inc3""€ments that set the stage for pathologizing fatness. In Chapter Two I examine the feminist struggle with fatness with particular attention to the work of Susie Orbach. Despite its long-standing commitment to understanding embodiments as culturally rich constructions, academic feminism has often depicted fatness as unnatural and a sign of neurosis. From Orbach’s perspective, fatness manifests in response to an individual woman’s needs to respond to and resist an oppressive culture, and when women are truly liberated, they will all be thin. I argue, however, that Orbach’s willingness to read fatness as a temporary and pathological embodiment violates feminist tenets by reconstructing a natural and ideal embodiment for women. I maintain that the inability or unwillingness of many feminists to engage weight as anything other than pathology is particular disappointing because feminist studies, much like disability studies, can offer tools for pos itively reworking the story of fatness. Chapter Three and Four parse out the specific politics behind the discrimination against fat people. In Chapter Th ree, I outline how the Americans with Disabilities Act and work done by disability scholars can help us think th rQUgh fatness as a socially disabling condition even in the absence of physical impairment. As legal scholar Sondra Solovay's groundbreaking study Tipping the Scales of Justice: Fighting Weight Based Discrimination suggests, discrimination against fat people persists because most, people believe overweight and obesity to be volitional conditions that impair an individual’s stamina and indicate sloppiness. The belief that fatness is volitional often leads to outrage when one suggests that overweight and obesity be legally considered disabilities. Using frameworks established by disability scholars to understand how negative attitudes and unfounded stereotypes about overweight and obese people bar them from employment even when they are capable of performing job duties, I argue that fatness can and should be covered under the Americans with Disabilities Act. As this chapter shows, the ADA is one of the only viable options for offering fat people protection similar to civil rights protection offered to other marginalized groups. In Chapter Four, I discuss America’s current “war” on obesity and how fatness and fat people are thought to represent the American dream gone awry. Fatness is thought to Signify both an America that has become lazy and weak- Wj— 3— led and a tendency to consume to the point of excess. Adeoates of the war on obesity charge that the excess of the fat body is bankrupting our national healthcare budget and responsible for millions in diminished or lost work productivity. Particularly problematic for working class people and people of color, fatness has become associated with them as groups, and as criticisms of overweight and obese people have intensified via the war on obesity, criticizing fatness has become a convenient way to pathologize the working class and people of color. This chapter considers this trend and situates it historically among other American public health campaigns. In Fat History: Bodies and Beauty in the Modern West, Peter Stearns notes that we have become obsessed about weight in a time when there are many other modern killers that fail to arouse the same excitement and moral crusades (254). Comparing weight to volitional behaviors such as tanning and speeding as examples of cases where death rates are increasing, Stearns maintains that weight arouses so much more concern because it is read as a symptom of endemic cultural problems (254). This dissertation seeks to map the ways fatness operates as a linchpin of American cul ture. As Hillel Schwartz writes in his introduction to Ne Ver Satisfied, if there is a moral to an account of O15>esity, it is that fatness so prominently occupies our imaginations because it is situated at the center of American culture(8) . In twentieth century America, fatness and fear of it drive discrimination, public health (gaumpaigns, eating disorders, classism, sexism, and racism. [Jriderstanding fatness as a complexly constructed embodiment sj_tuated.at the center of various problematic and ogbpmessive American discourses dislodges overweight and <>t>esity from biological moorings and suggests that .Amnerica’s problems with fatness inhere not in the bodies of feat people, but in the way different elements of American cnalture construct fatness as pathology. Chapter One Taking the Devil Into Your Mouth: American weight Loss Narratives, Morality, and Betrayal All I could do at this point was pray to a higher power. “Lord, help me,” I whispered as I looked up at the sky, but those weren’t regular clouds up there. It was all marshmallow fluff. —-Carnie Wilson from her book I’m Still Hungry1 In America, we no longer fear God or the Communists, but we fear fat [. . .] —-Gregory Taubes, “The Soft Science of Dietary Fat“T The Christian diet movement is in full swing. The 1.i.st of publications, many of which are national best sseallers can’t fail to impress: Charlie Shedd’s The Fat is 1117' Your Head, God’s Answer to Eat by Frances Hunter, C.S Iscarvett’s Help Lord—The Devil Wants Me Fat!, and Slim for .EIcilm by Patricia Kreml (Griffith par.'H. In addition to ‘tLIfieese monographs, the Christian diet movement also boasts with many churches across the nation we ight loss programs, church officials as counselors, and d O l'“iating space, time, EE‘V’GEIj funds. One particularly successful church-based ‘Ti‘Eilixght loss program is Gwen Shamblin’s “Weigh Down Workshop.” According to New Yorker columnist Rebecca Mead, W 110 spent time interviewing Shamblin at her Franklin, r ennessee base of operations, there are now some “thirty C— bousand Weigh Down Workshop groups nationwide, most of C hem offered through churches and held in basements or back I:— (DORIS on weekday evenings” (48) . Mead goes on to write that Shamblin’s “core contention i s that the fatness of America is the symptom of a S piritual crisis: “overweight people have mistaken a S piritual emptiness for a hunger for food” (48) . While m. any people, regardless of how they identify in terms of f aith, might snicker at titles such as Slim for Him and w Qnder why churches and religious figures would express S uch interest in dieting practices, those same people might h Qt realize how closely mainstream diet movements mimic religious narratives of morality, trespass, duty, and r itualism. Contemporary American weight loss narratives, CIaristianized and secular, emphasize volition and lack of 1ETIQrality as the causes of obesity and willpower and Inecessary suffering as the cure. In doing so, these Inarratives help justify the pervasive discrimination against fat people. The idea of a “spiritual hunger” QSsentially unrelated to physiology but that suggests personal pathology and responsibility is central to filainstream narratives of weight loss, as any perusal 1:; Ihrough the self help/diet section of most bookstores 2:53 ‘ttests. Language about good food and bad food, cheating, (:3 <3nfession, volition, punishment, (im)morality and _2:::" esponsibility for the care of one's body as a temple P ermeate nearly all weight loss narratives and call certain r .jtuals into existence. This chapter examines contemporary American weight :1— <:>ss narratives and rituals as expressed via weight loss C Cimmercials as well as those of individuals who have gone p Liblic with their drastic weight loss. From an examination Q :E these narratives and rituals comes both an understanding O :f contemporary representations of weight loss heroics and t be imagined failures of people who remain fat in what can Qrally be called the Age of Weight Loss. As Roberta Seid so 8 imply but provocatively states in Never Too Thin, “’We have elevated the pursuit of a lean, fat free body into a new religion’” (qtd. in Stinson 152). Weight loss in Arnerica is, indeed, a religion, one complete with its own i eons. Consider, for example, Subway’s minister of weight 1(353, Jared Fogle. In several ubiquitous television QQmmercials, Jared’s disciples dutifully follow him into Sleway shops to learn the secrets of his success. As he holds the door open for his followers, Jared literally 10 :3 hows them the way to weight loss and salvation from jf'atness. So a recent press release from Subway proclaimed, “*'To some, a hero is nothing but a sandwich, but to t: housands of Subway customers, a hero is a young man who éfa.‘te a sandwich—Jared Fogle” (“Subway News” par. 1). When ;1_ (osing weight is supposedly as easy as choosing the right :5; aandwich from the menu, personal responsibility becomes the <:>‘llowed the stages of capitalism so closely that one could kDeethe model for the other” (327). Likewise, cultural Eit:udies scholar Harvey Levenstein’s Paradox of Plenty: A 53<>cial History of Eating in MOdern America, examines the tllrend of societies of abundance always torturing themselves VVi_th dieting. As an example of the concomitant wealth and l] -t;orture, Levin offers the 1980’s. In the midst of Robin _1;.each’s “Lifestyles of the Rich and Famous"~a program that (52 nded with the line “May you have caviar wishes and <::§hampagne dreams”—“corporeal ideals reached the thinnest €33.xtremes ever” (238). The same era gave us music videos :L_ ike Olivia Newton John’s “Let’s Get Physical,” shot €32.1mjrely in a gym, and legwarmers, traditionally reserved :iE’<>ler that she can’t manage and waddling out. To her Children's dismay, she asks them to play in thebackyard Sprinkler and tells them that maybe they can go to the park a“Other day. l3 In both instances, concern about weight and women’s 1:>odies couples with concerns about one's responsibility as ea: mother, caregiver, and even a good citizen. The waving jEflag that serves as the background for the first commercial (53:5tablishes a sense of national pride, and when juxtaposed ‘nJ'ith a narrative of motherhood and responsibility for our 1—1.ation’s future generations, Americans everywhere are <::.alled to duty in the battle against the bulge. Both <:::Lay actively with one’s children at public parks, and to I:>J:otect the children that constitute the future of our riceation. In short, the narratives presented in these weight 1—<:>ss commercials are about far more than weight, body, E3;:Lze, and health. In a time when conservatives worry that fiaandly values are disappearing and Americans no longer take t:1".1eir responsibility as citizens seriously, these C3C>mmercials address more than corporeal based concerns a1:2)outweight and health. As Susan Bordo explains in CIrlbearable Weight: Feminism, Western Culture, and The I3<>o§y our bodies and discourses and practices aimed at them 14 (often serve as mirrors for our cultural values: “The body~ anhat we eat, how we dress, the daily rituals through which the attend to the body—is a medium of culture” (165). Thus, £318 a narrative and practice, contemporary dieting marks us £53.S concerned citizens who uphold a certain set of values. Dieting in America, therefore, serves as a marker of ;I:-estraint for not only excesses in food and drink but for (32.xcess in general, while simultaneously symbolizing that 1t;.he dieter is a good person. The valences of “good person" .eaflkmmnd within weight loss narratives and discourses of eeeeating and gluttony, so much so that even those writing (3.1itically about the weight loss industry are vulnerable. IE‘cor example, Laura Fraser’s 1997 expose of the diet .i.11dustry in America, Losing It: America’s Obsession with FWVeeight and the Industry that Feeds on It, provides a <:=ntains the rumblings of a moral campaign against C>‘\7ereating and obesity. While explaining why she thinks ZXITIericans overeat and therefore become obese, Fraser wIrites, “Why is it that the French and Italians don’t have tlfle problem with obesity that Americans have? Some claim tlhe answer's in the wine or the olive oil. They may also 15 toe less sedentary, and certainly have different genes. But t:hose cultures also have a tradition of eating food with :Love, not promiscuity [. . .]” (136). Setting aside for a ;r1noment the obvious connection between eating and sex4 that 1:;he choice of ”promiscuity” suggests, what stands out most eaire the moral implications involved in Fraser's statement. :IIn the age of HIV, when promiscuity has been elevated to a Jrrloral crime of the highest order, suggesting that Americans eazat with promiscuity proposes that those doing so commit <::rimes against both themselves and society writ large. IF’romiscuity, especially when contrasted with love, j_:ndicates a lack of self-respect as well as a lack of J:Nespect for others in a time and culture that portrays raaearly every sexual encounter as a moment of danger for it>J:omiscuity, eating, and obesity together in one cultural rlearrative suggests that fatness and fat people knowingly Eirdd willingly defile the temple of the personal and social k3Ody. The result of the narrative of volition is a 16 <:omplexly effective mix of self-blame, self—hatred, and :supposedly warranted cultural punishment that all resonate \Nith Christian edicts while naturalizing the thin body. As EShamblin writes in The Weigh Down Diet, “'If you look at JZVational Geographic magazine pictures taken in Third World <::ountries where food is not the addiction—I am not 3::eferring to pictures of starving people—then you will see 1:;hat God made people’s bodies to be lean’”5 (qtd. in Mead 5355). Ignoring the fact that many people in these countries éaare not Christians, Shamblin makes it clear that “she is :e;keptical of the suggestion that there is any explanation jf'or obesity other than downright disobedience to God" (Mead ES 5). The temple of the body is meant to be thin; making it ijat is a willful, unnatural act. Anti—diet activists and scholars confront the issue of ‘V7