Examining the influence of loyalty reward program membership on the behavior of casino patrons

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Palmer, Robert

Date: 2004

Subjects: Casinos--Marketing
Consumer behavior
Customer loyalty

Program of Study: Parks, Recreation, and Tourism Resources

Degree Level: Doctoral

Language: English

Pages: ix, 204 pages

Permalink: https://doi.org/doi:10.25335/4rzy-9490