Enhancing firm innovation performance through strategic management of new product development

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Zhao, Yushan

Date: 2001

Subjects: New products
Product management

Program of Study: Marketing and Supply Chain Management, The Eli Broad Graduate Management

Degree Level: Doctoral

Language: English

Pages: ix, 131 pages

Permalink: https://doi.org/doi:10.25335/5g16-av15