Psychological reactance and branded product placement

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Chang, Susan

Date Published: 2005

Subjects: Branding (Marketing)
Psychological reactance
Television advertising

Program of Study: Mass Media

Degree Level: Doctoral

Language: English

Pages: xii, 188 pages

Permalink: https://doi.org/doi:10.25335/bnez-bd51

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