The effects of familiarity and similarity on psychological distance toward trustworthiness of an online company

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lee, Jin Kyun

Date Published: 2005

Subjects: Brand choice
Consumer behavior
Reliability

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: vi, 53 pages

Permalink: https://doi.org/doi:10.25335/tx1e-1526

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