Three aspects of new product launches

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Zhao, Meng, 1970-

Date Published: 2005

Subjects: New products--Management
New products--Marketing

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: xii, 179 pages

Permalink: https://doi.org/doi:10.25335/xjs0-8x55

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