An investigation of wholesale buyer reaction to manufacturer customer service failures in the grocery channel

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Bennion, Marcus Lyndsay

Date Published: 1980

Subjects: Brand choice
Business logistics
Consumer complaints
Customer services
Groceries
Purchasing
Value analysis (Cost control)
Wholesale trade
Middle West

Program of Study: Marketing and Transportation

Degree Level: Doctoral

Language: English

Pages: 4, viii, 205 i.e. 210 pages

Permalink: https://doi.org/doi:10.25335/w0h3-zc14

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