An empirical estimation of the advertising response function

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Schultz, Don E.

Date: 1977

Subjects: Advertising
Advertising--Research

Program of Study: Communication Arts and Sciences--Mass Media

Degree Level: Doctoral

Language: English

Pages: 5, xi, 302 i.e. 313 pages

Permalink: https://doi.org/doi:10.25335/4v43-wd34