An investigation of the simultaneous impact of launch and logistics strategies on new product performance

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Nyaga, Gilbert Ngarih

Date Published: 2006

Subjects: Durable goods, Consumer
New products--Marketing
Nondurable goods
Product management

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: xi, 156 pages

Permalink: https://doi.org/doi:10.25335/fjnm-a096

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