What is creative and what is not : the influence of social norms for creativity in advertising agencies

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Stuhlfaut, Mark Wilson

Date Published: 2006

Subjects: Advertising agencies
Creative ability
Social norms

Program of Study: Advertising, Public Relations, and Retailing

Degree Level: Doctoral

Language: English

Pages: xvi, 167 pages

Permalink: https://doi.org/doi:10.25335/9hh7-z437

Full text