Application of the conversion and tracking models in measuring the effectiveness of Travel Michigan's 2003 travel advertising campaign

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Maumbe, Kudzayi

Date: 2006

Subjects: Travel Michigan
Advertising campaigns--Evaluation
Marketing--Evaluation
Michigan

Program of Study: Parks, Recreation and Tourism Resources

Degree Level: Doctoral

Language: English

Pages: xi, 109 pages

Permalink: https://doi.org/doi:10.25335/reqt-kj89