When the fear content of a fear appeal might be irrelevant : can you scare the already scared?
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
Muthuswamy, Nithya
- Date
- 2006
- Subjects
-
AIDS phobia
Fear
Health risk communication
Self-protective behavior
Threat (Psychology)
Namibia
- Program of Study
-
Communication
- Degree Level
-
Doctoral
- Language
-
English
- Pages
- x, 81 pages
- Permalink
- https://doi.org/doi:10.25335/4fg0-3913