Consumer response to online recommendation systems and the moderating role of product knowledge and product involvement

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lee, Sungmi, 1980-

Date: 2007

Subjects: Consumer behavior
Internet advertising
Recommender systems (Information filtering)

Program of Study: Advertising, Public Relations, and Retailing

Degree Level: Masters

Language: English

Pages: vi, 52 pages

Permalink: https://doi.org/doi:10.25335/ekke-gh18