Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Trimble, Carrie Suzanne

Date: 2007

Subjects: Consumer behavior
Consumers--Attitudes
Corporate sponsorship
Marketing--Management
Social marketing
Social responsibility of business

Program of Study: Mass Media

Degree Level: Doctoral

Language: English

Pages: x, 222 pages

Permalink: https://doi.org/doi:10.25335/gcm6-4x03