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Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
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In Collections
Electronic Theses & Dissertations
Copyright Status
In Copyright
Material Type
Theses
Authors
Trimble, Carrie Suzanne
Date Published
2007
Subjects
Consumer behavior
Consumers--Attitudes
Corporate sponsorship
Marketing--Management
Social marketing
Social responsibility of business
Program of Study
Mass Media
Degree Level
Doctoral
Language
English
Pages
x, 222 pages
Permalink
https://doi.org/doi:10.25335/gcm6-4x03
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