Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Trimble, Carrie Suzanne

Date Published: 2007

Subjects: Consumer behaviorMore info
Consumers--AttitudesMore info
Corporate sponsorshipMore info
Marketing--Management
Social marketingMore info
Social responsibility of businessMore info

Program of Study: Mass Media

Degree Level: Doctoral

Language: English

Pages: x, 222 pages

Permalink: https://doi.org/doi:10.25335/gcm6-4x03

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