Making intangibles tangible : antecedents and consequences of marketing equity

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Chabowski, Brian R.

Date: 2007

Subjects: Marketing--Finance

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: ix, 157 pages

Permalink: https://doi.org/doi:10.25335/kdaa-8t89