The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: VanHurley, Vickie Lynn

Date Published: 2007

Subjects: Advertising, Point-of-sale
Color in advertising
Consumer behavior--Research
Consumers--Decision making
Motivation research (Marketing)
Packaging--Research

Program of Study: Mass Media

Degree Level: Doctoral

Language: English

Pages: x, 164 pages

Permalink: https://doi.org/doi:10.25335/3znw-qv75

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