The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
VanHurley, Vickie Lynn
- Date
- 2007
- Subjects
-
Advertising, Point-of-sale
Color in advertising
Consumer behavior--Research
Consumers--Decision making
Motivation research (Marketing)
Packaging--Research
- Program of Study
-
Mass Media
- Degree Level
-
Doctoral
- Language
-
English
- Pages
- x, 164 pages
- Permalink
- https://doi.org/doi:10.25335/3znw-qv75