Searching for implicit market prices for Korean broadcat [i.e. broadcast] advertising time : a hedonic approach

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Yang, Myeng J. (Myeng Ja)

Date Published: 2007

Subjects: Korea Broadcast Advertising Corporation
Broadcast advertising
Prices--Econometric models
Government policy
Korea (South)

Program of Study: Telecommunication, Information Studies and Media

Degree Level: Doctoral

Language: English

Pages: xii, 124 pages

Permalink: https://doi.org/doi:10.25335/16fx-5c54

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