Toward an integrated conceptual model of retailer new product evaluation and new product success

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Huang, Ying

Date Published: 2007

Subjects: Marketing research
New products--Evaluation
New products--Marketing
Success

Program of Study: Advertising, Public Relations, & Retailing Specialized in Retailing

Degree Level: Doctoral

Language: English

Pages: viii, 117 pages

Permalink: https://doi.org/doi:10.25335/d699-es05

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