Testing the effects of apology and compassion response in product-harm crises in situational crisis communication theory

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lin, Ying-Hsuan

Date Published: 2007

Subjects: Perception--Testing
Psychology, Industrial

Program of Study: Advertising, Public Relations, and Retailing

Degree Level: Masters

Language: English

Pages: vi, 57 pages

Permalink: https://doi.org/doi:10.25335/yqsb-0790

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