Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Han, Sung Mi

Date: 2008

Subjects: College students
Cross-cultural studies
Internet advertising
Word-of-mouth advertising
Korea
United States

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: vi, 73 pages

Permalink: https://doi.org/doi:10.25335/16ds-r455