Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
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Han, Sung Mi
- Date Published
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2008
- Subjects
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College students
Cross-cultural studies
Internet advertising
Word-of-mouth advertising
Korea
United States
- Program of Study
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Advertising
- Degree Level
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Masters
- Language
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English
- Pages
- vi, 73 pages
- Permalink
- https://doi.org/doi:10.25335/16ds-r455