Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Cavusgil, Erin

Date Published: 2008

Subjects: Gastrointestinal agents--Marketing
Marketing--Cost effectiveness
Pharmaceutical industry--Marketing
Product life cycle

Program of Study: Marketing

Degree Level: Doctoral

Language: English

Pages: x, 116 pages

Permalink: https://doi.org/doi:10.25335/vyjh-pj40

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