The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty : an empirical investigation of a casino loyalty

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Jeon, Sang Mi

Date: 2008

Subjects: Attitude (Psychology)
Casinos
Competition
Consumer behavior
Customer loyalty programs

Program of Study: Community, Agriculture, Recreation, and Resource Studies

Degree Level: Doctoral

Language: English

Pages: xi, 145 pages

Permalink: https://doi.org/doi:10.25335/wxyt-7b36