The relationship between price, reputation, and product knowledge on transaction value in price comparison web sites

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Chung, Sungwon

Date Published: 2008

Subjects: Consumer behavior
Consumers--Decision making
Internet marketing
Prices--Public opinion
Quality of products--Public opinion

Program of Study: Advertising, Public Relations, and Retailing

Degree Level: Masters

Language: English

Pages: vii, 61 pages

Permalink: https://doi.org/doi:10.25335/jsay-kk54

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