ABSTRACT A RHETORICAL STUDY OF THE APPROPRIATIONS SPEAKING OF CLARENCE ANDREW CANNON IN THE HOUSE OF REPRESENTATIVES, l923-l964 BY William Measey Fulkerson, Jr. This sTudy provides an hisTorical evaluaTion of The speaking of Clarence Andrew Cannon in The House of RepresenTaTives. The primary emphasis of The examinaTion lies in The analysis of AppropriaTion speech- es, and on speeches by Cannon which mighT significanle aTTecT The appro- priaTions for The hisToricaI period, and/or would affecT Cannon's appro- priaTion phIIOSOphy. ChapTer One explains The goals and meThodology of The sTudy. ChapTer Two illusTraTes The maTerials which provided Cannon wiTh a back- ground for public speaking and poliTics, and also describes Cannon's meThods of speech preparaTion. ChapTers Three Through EighT deal wiTh six specific speeches under six differenT PresidenTs. Each chapTer begins wiTh a general seTTing of The period and Then reIaTes The significanT iTems which mighT affecT The speaker, speech, audience, and The occasion. The wriTing of The chapTers aTTemst To creaTe a sense of The Times, and informs The reader abouT The hisTorical occurrences which place The speech siTuaTion inTo perspecTive. The chapTers (Three To EighT) analyze Cannon's speaking under Three headings: logical analysis, emoTional analysis, and eThical analysis. The speeches are described, analyzed, inTerpreTed and evaluaTed wiThin The TexT of This Thesis: The acTual speeches follow The TexT. Finally, The concluding chapTer makes an evaluaTion of Cannon's speaking and poinTs William Measey Fulkerson, Jr. ouT cerTain rheTorical principles employed by Cannon ThroughouT his career. The resuITs of This sTudy reveal Two major Things abouT The speaking of Clarence Andrew Cannon. FirsT, his speaking as an experienced Chairman of The AppropriaTions CommiTTee changed significanle from his early Congressional speeches. Second, The change in his speaking demonsTraTed The validiTy of a rheToricaI concepT which has received a greaT deal of aTTenTion in recenT speech journals. Cannon's early Congressional speaking was based on The use of evidence and reasoning. These early speeches demonsTraTe careful prepara- Tion and careful deploymenT oT argumenTaTive Techniques as The major emphasis of his speaking. For proof he relied heavily upon TesTimony, examples, sTaTisTics, and hisToricaI documenTaTion To supporT disjuncTive and hypoTheTical syllogisms. He also employed several cause-effecT relaTionships, analogies, and examples To arrive aT The conclusions. Cannon's IaTer speeches depend almosT enTirely on his personal experience as chairman of The AppropriaTions CommiTTee and as a Congress- man. This sTudy illusTraTes The gradual change from a young Congressman relying on someone else for evidence, To The maTure Congressman relying on personal experiences. The sTudy also demonsTraTes several misTakes in judgmenT and changes in Techniques during The growTh and maTuriTy of The speaker. The rheTorical concepT of gihgs received special aTTenTion in This Theses. Since Cannon's early speeches depended on documenTed evidence and reasoning, while his IaTer speeches depended on experience and posiTion, The deveIOpmenT of eThos over This forTy-one year period was evidenT. By William Measey Fulkerson, Jr. developing careful, documenTed work, by being prepared To respond To his colleagues' quesTions and argumenTs, Cannon was able To esTablish a repuTaTion for accuracy and dependabiliTy. As he gained sTaTure in The House he relied less frequenle on specific documenTs and more frequenle on his personal experience and opinion. The sTudy demonsTraTes ThaT his colleagues TrusTed him " . . . abouT Things in general, while on poinTs u ouTside The realm of exacT knowledge, where opinion is divided, They TrusTed him absoluTely (Cooper's The RheToric 91 ArisToTle, p. 8). A RHETORICAL STUDY OF THE APPROPRIATIONS SPEAKING OF CLARENCE ANDREW CANNON IN THE HOUSE OF REPRESENTATIVES, I923-I964 BY William Measey Fulkerson, Jr. A THESIS SubmiTTed To Michigan STaTe UniversiTy in parTial fulfillmenT of The requiremenTs for The degree of DOCTOR OF PHILOSOPHY DeparTmenT of Speech and TheaTre I969 T CopyrighT by WILLIAM MEASEY FULKERSON, JR. 1970 ACKNOWLEDGMENTS This Thesis was accomplished because of The dedicaTion of Those Teachers aT The B.A., M.A. and Ph.D. level. Of parTicular significance are Those professors (oTher Than my commiTTee) aT Michigan STaTe Univer- siTy who gave me encouragemenT and who spenT exTra Time relaTing Their knowledge and personal experiences: Dr. Fred Alexander, Dr. Gordon Thomas, Dr. William Lashbrook, and Dr. Jerry Anderson. I am exTremely graTeful To my commiTTee for Their paTience and Their promaness in reading my maTerials. Dr. David Ralph has provided me wiTh excellenT guidance in The preparaTion and decision-making of The Thesis maTeriaI. Dr. KenneTh Hance and Dr. Madison Kuhn have provided me wiTh invaluable assisTance in suggesTing changes in wriTing, sTyle, and maTerial for The Thesis. Dean Jack Bain has been gracious in Taking Time off from his adminisTraTive duTies To assisT in The compleTion of This projecT. I owe a special debT of graTiTude To Mrs. Clarence Cannon for her gracious leTTer allowing me To use her husband's papers. The WesTern Manuscrist CollecTion sTaff aT The UniversiTy of Missouri was exTremely cooperaTive, and The sTaff of The Truman Library also assiTed me in my seanrch for Cannon maTerials. I would like To Thank my wife and family for allowing me a shorT Tenmner and for providing me The Time To finish This Thesis. I would also like: To Thank The sTaff and sTudenTs aT Fresno STaTe College for providing enCCNJragemenT and paTience. TABLE OF CONTENTS CHAPTER I. A STUDY IN CONTEMPORARY PUBLIC ADDRESS MeThodology (2)--The Purpose of The STudy (5)--Sources (7) JusTificaTion of The STudy (8) CHAPTER II. BIOGRAPHY AND SPEECH PREPARATION . . . . Speech PreparaTion (25)--Conclusion (34) CHAPTER III. CANNON BEGINS WITH COOLIDGE: l922-I928 Logical Analysis (40)—-EmoTional Analysis (48)--EThicaI Analysis (52)--Conclusion (56) CHAPTER IV. CANNON AND HOOVER FACE THE DEPRESSION: I928-l932 . Logical Analysis (6l)--EmoTional Analysis (66)--EThical Analysis (69)--Conclusion (70) CHAPTER V. ROOSEVELT AND RELIEF Logical Analysis (75)--EmoTionaI Analysis (80)--EThical Analysis (82)--Conclusion (84) CHAPTER VI. THE TWO MISSOURIANS Logical Analysis (88)--EmoTional Analysis (96)—-EThical Analysis (98)--Conclusion (lOl) CHAPTER VII. CANNON AND EISENHOWER Logical Analysis (l05)--EmoTional Analysis (Ill)--EThicaI Analysis (ll2)--Conclusion (Il4) CHAPTER VIII. CANNON STALLS KENNEDY . Logical Analysis (lI9)--EmoTional Analysis (I24)--EThical Analysis (l29)--Conclusion (IBO) C}V\PTER IX. CONCLUSIONS ABOUT CLARENCE CANNON . Clannon as an AppropriaTor (l32)--Cannon's Use of The Modes C>f Proof (l36)--Cannonls EffecTiveness (l38)--EvaluaTion (I42) 36 58 72 86 IO} |I6 I32 BIBLIOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . I47 APPENDIX A . . . . . . . . . . . . . . . . . . . . . . . . . . . I53 APPENDIX B . . . . . . . . . . . . . . . . . . . . . . . . . . . I66 APPENDIX C . . . . . . . . . . . . . . . . . . . . . . . . . . . I75 APPENDIX D . . . . . . . . . . . . . . . . . . . . . . . . . . . |8I APPENDIX E . . . . . . . . . . . . . . . . . . . . . . . . . . . l98 APPENDIX F . . . . . . . . . . . . . . . . . . . . . . . . . . . 206 CHAPTER ONE A STUDY IN CONTEMPORARY PUBLIC ADDRESS Clarence Cannon, powerful poIiTicaI figure and grandfaTher, has carved a firm niche for himself in our NaTion's hisTory. The chroniclers of our Times musT give him Their aTTenTion, for he was insTrumenTal in molding a responsible, responsive GovernmenT To lead our NaTion in Times of peril and plenTy. When a man can conTrol The expendiTures of a governmenT, and is noT The PresidenT of The governmenT, Then ThaT man, and perhaps The governmenT ThaT he is conTrolIing, should be invesTigaTed. There have been several books and arTicles which have deaIT wiTh The power of The SenaTe and House commiTTee sysTem. There have been debaTes abouT changing The senioriTy sysTem, buT The soluTions have generally been diSnsgarded or considered unwise. Clarence Cannon was one of The producTs of The senioriTy sysTem; and Though he received adverse criTicism abouT his leadership, aT leasT one member of Congress poinTed To Cannon's rise To power wiTh pride. RepresenTaTive Ben F. Jensen of Iowa included in his eulogy of Cannon an ediTorial from The Washianon Daily News. The deaTh of Clarence Cannon plus The succession of George H, Mahon offers The counTry a glimpse inTo how our GovernmenT works. There is noThing secreT abouT iT. The glamour of The Presidency simply disTracTs aTTenTion from a handful of powerful men in The House of RepresenTaTives whose influence in Their chosen fields is second only To ThaT of The man in The WhiTe House. Since They sTay on, and on, while PresidenTs change, This influence even may be greaTer. IRepresenTaTive CIemenT J. Zablocki, Memorial Service Held Lg The House_gi RepresenTaTives And SenaTe_Qi The UniTed STaTes, Toquher WiTh Egmarks PresenTed lg Eulogy Oi Clarence Andrew Cannon (WashingTon, D.C., U.S. GovernmenT Office, I964), pp. ZOO-ZOI. CiTed hereafTer as Memorial Services. 2 AppropriaTion IegislaTion musT originaTe in The House, hence This commiTTee, and parTicularIy iTs chairman, may be said To hold The GovernmenT's purse sTrings. Chairman Cannon foughT The spend- ing Trend, working long hours aT iT. Overall iT was a losing fighT, buT his sharp pencil saved billions? Since The commiTTee sysTem does exisT and since Clarence Cannon was head of This commiTTee on AppropriaTions for nineTeen years, if would seem ThaT an invesTigaTion of his poliTicaI oraTory would be inTeresTing and valuable. As Jensen poinTs ouT, "IT is noT likely ThaT Congress will abandon iTs senioriTy sysTem any Time soon, parTicularly noT so long as, even occasionally, iT produces men of The caliber of Clarence Cannon.”5 Perhaps The analysis of Clarence Cannon's speeches will aid in our efforT To undersTand our governmenT and The men ThaT run iT. MeThodology The meThodology of This sTudy is hisToricaI and descripTive. IT is an analysis of a conTemporary poliTical speaking problem. The subjecT deals wiTh The developmenT of a man as he emerges on The poIiTical scene, maTures, and passes from The America ThaT he aTTempTed To guard financial- ly. This sTudy will reveal glimpses of The man in his accomplishmenTs as a public speaker and public servanT, and iT will reveal his poliTical philosophy Through his verbal acTiviTy. Clarence Cannon spenT more Time as appropriaTions chairman Than mosT Congressmen spend in The House. According To a press release in Columbia, Missouri: "Cannon . . . wenT Zlbid., p. 234. 3Ibid. 3 on The AppropriaTions CommiTTee in l929. He was chairman longer Than any oTher person in hisTory.”1 The Kansas CiTy STar indicaTed ThaT he was " . . . chairman from I94I To I964, excepT during four years of Republican conTrol of Congress."5 This lengTh of service cerTainly gave him sufficienT Time To learn The workings of The commiTTee, and as chairman he was required To defend The decisions which The commiTTee made regarding UniTed STaTe expendiTures. RepresenTaTive Cannon's main addresses deal wiTh The financial problems of The UniTed STaTes Through The eyes of The appropriaTor. In Mr. Cannon's case, The eyes are experienced and somewhaT widened by The giganTic expendiTures of The Federal machine which conTrols our way of life. According To one poliTical scienTisT, The members of The appro- priaTions commiTTee felT ThaT There were Three major funcTions of Their job. They were supposed To guard The Federal Treasury, cuT every budgeT esTimaTe submiTTed, and serve The consTiTuencies To which They owed Their elecTions.6 This sTudy will aTTempT To show The deveIOpmenT of The ideas and The acTions of a man who spenT his life sTudying and jusTifying The expenses of The IargesT global power. lT will reveal wheTher he is Typical of The members of This large commiTTee, and his speaking will demonsTraTe The work and decisions of The commiTTee ThaT he heads. The main focus of This sTudy will fall on The AppropriaTions speech- es ThaT Mr. Cannon presenTed To The UniTed STaTes Congress and To The 4Kirksville, (Missouri) Daily Express, December 23, |965. 5Kansas CiTy, (Missouri) STar, December 2|, I965. 6Richard F. Fenno, Jr., "The ApprOpriaTions CommiTTee As A PoliTical SySTem," New PerspecTives 9g The House_gi RepresenTaTives, ED. RoberT L. Peabody and Nelson W. Posby (Chicago: Rand McNally, I963), pp. 82-83. 4 UniTed STaTes people. There is evidence ThaT The head of The Appropria- Tions CommiTTee is an exTremely imporTanT power in The Federal govern- menT. The Mexico, (Missouri) Ledger of July 6, I962, sTaTes an ediTorial view of Cannon's posiTion as Head of The AppropriaTions CommiTTee. Clarence Cannon, our Congressman, is one of The mosT powerful men in The world. And one of The besT. His power comes from his chairmanship of The House Appropria— Tions CommiTTee. IT has been said ThaT nexT To The PresidenT, himself, The chairman of The House AppropriaTions commiTTee is The mosT powerful man in our governmenT. RepresenTaTive RoberT L. F. Sikes of Florida noTed ThaT Cannon was regarded as an influenTial man in The House. "Some called him The mosT influenTial man in The House. CerTainly he was one of The mosT powerful in This greaT body.”8 If RepresenTaTive Cannon is ThaT sTrong or ThaT powerful in governmenT operaTion, Then The sTand which The Head of The AppropriaTions commiTTee Takes on The budgeT and iTs expendiTure would seem To be a viTal maTTer for The counTry and for The PresidenT of The UniTed STaTes. The sTudy of The ApprOpriaTion speeches should provide some imporTanT insighTs info The vasT expendiTures of This counTry. The philosophy of The PresidenT and The Congress, on maTTers of spending, should be evidenT by Their reacTions To The speeches of The Head of AppropriaTions CommiTTee. WiTh This raTionale in mind, The objecTive of This research will be To uTilize The goals of rheTorical criTicism as AlberT J. CrofT ouTlined Them; H—‘ 7EdiToriaI, "The Blessings of a Cannon," July 6, I962. 8Memorial Services, p. 66. 5 (I) To reporT and inTerpreT The manner in which a speaker's social values have been relaTed To The social values of his audience in The course of his rheTorical adapTaTion -- This is The hisToricaI funcTion of criTicism; (2) To evaluaTe parTicular speeches and speakers by esTimaTing The appropriaTeness and evaluaTing The uniqueness of The idea -- adapTaTion in Them -- This is The eva- luaTive funcTion of criTicism; (3) To re-examine, re-evaluaTe, and if possible To modify conTemporary rheTorical Theory Through The examinaTion of The adapTive processes in speeches -- This is The creaTive funcTion of criTicism.9 From These Three criTerion The ensuing sTudy will examine The speeches of Clarence Andrew Cannon as he spoke To Congress and To his consTiTuency, wiTh a primary emphasis on Those addresses which reveal a developmenT in his poIiTical or rheTorical Theory. The Purpose f The STudy The Thesis will be consTrucTed so ThaT ChapTer One explains The arrangemenT and goals of The Thesis. ChapTer Two will be a biographical sTudy, and an explanaTion of Cannon's speech preparaTion. ChapTers Three Through EighT will conTain an analysis of six selecTed speeches given by Cannon during six PresidenTial adminisTraTions: Coolidge, Hoover, RoosevelT, Truman, Eisenhower, and Kennedy. While Cannon spoke during PresidenT Johnson's adminisTraTion, The speeches concerned The budgeTs and programs of PresidenT Kennedy, and Cannon died before Johnson was elecTed PresidenT. ChapTer Nine will be a chapTer of conclusions, and finally, There will be an Appendix, which will include The Tesz of The selecTed speeches. The speeches have been selecTed from The Congressional Record on 9AlberT J. CrofT, "The FuncTions of RheTorical CriTicism," The l3rovince of RheToric, ed. Joseph ScwarTz and John Rycenga (New York: Ronafld Press Company, I965), p. 409. 6 The basis of The mosT represenTaTive addresses during each PresidenT's adminisTraTion. The criTeria for selecTion were inTeresT, subjecT, lengTh, and Cannon's uniqueness in rheTorical approach. Each chapTer is based on The speech which besT represenTs The combinaTion of The above criTeria. Each chapTer sTarTs wiTh a general seTTing of The period and relaTes The significanT iTems which mighT affecT The speaker, speech, audience, and/or The occasion. The wriTing of The chapTers aTTemst To creaTe a sense of The Times before The speech was given, and iT also informs The reader abouT The hisTorical occurances which may help puT The speech siTuaTion inTo perspecTive. The chapTers Then analyze Cannon's speaking under Three headings: logical analysis, emoTional analysis, and eThical analysis. Logical analysis is an analysis of The evidence and reasoning ThaT was used in The speech. EmoTionaI analysis concerns Those facTors which would appeal To The emoTions of The audience or in some way affecT Them psycho- logically. EThical analysis concerns Those facTors which affecT Cannon's repuTaTion as he is speaking To The immediaTe audience and The effecT of The speech on IaTer audiences. By using Those parTicular iTems, a definiTe change and growTh is observable in Mr. Cannon's speaking. The developmenT of The paper relaTes This change and reveals one of The rheToricaI values in The disserTaTion. The analyses were performed by consTrucTing rheTorical ouTlines including Topical, logical, emoTional, eThical, and sTylisTic ouTlines. From These ouTlines conclusions were drawn; and These conclusions were supporTed by represenTaTive examples. The chapTers do noT include speci- fic secTions on sTyle, arrangemenT, or delivery as separaTe variables 7 of The speaking process. CommenTs on arrangemenT, sTyle, and delivery which help recreaTe The mood or The inTenT of The speaker are included wiThin The chapTers, and in The final chapTer. This meThodology is used because The emphasis of The sTudy is on Cannon's ideas, and The sTylisTic, organizaTional, and delivery Techniques are covered under The Three con- cest of invenTion (logical, emoTional, and eThical) used as The Tools of analysis. AT The end of each chapTer There is a secTion of conclusions which are drawn from ThaT chapTer in an efforT To keep The speech and The speaker in hisTorical perspecTive. This meThodology will help The reader follow The Techniques of The speaker wiThin ThaT parT of his poli- Tical career. The individual chapTer conclusions demonsTraTe any imme- diaTe effecTiveness of The speech, if ThaT judgmenT is available. The final chapTer aTTemst To draw general conclusions abouT The speaking over The long span of Time ThaT RepresenTaTive Cannon served in Congress. Therefore, The procedure of The sTudy is describing, analyzing, inTer- preTing, and evaluaTing The meThodology of The speaker, The immediaTe effecTs, and The long Term effecTs of Congressman Clarence Cannon. Sources The primary maTeriaI from Cannon's personal files consTiTuTed much of The informaTion on speech preparaTion, and This maTerial reveals many of his aTTiTudes Toward governmenTal policies and poliTics. IT was wiTh IArs. Cannon's kind permission ThaT The files were opened. When The maTerials were deposiTed aT The UniversiTy of Missouri, iT was wiTh The sTipulaTion ThaT They were noT To be opened unTil Mrs. Cannon's deaTh, 0r fifTeen years from The daTe of The gifT, excepT wiTh her express 8 consenT, which she has graciously given. OTher maTerials come from IeTTers and maTerials from Congressmen, oTher collecTions in The Uni- versiTy of Missouri library, and newspaper arTicles concerning Congress- man Cannon. The oTher maTerials are primary accounTs of a less personal naTure. The Congressional Record and The WashingTon, ST. Louis, and Kansas CiTy newspapers are frequenle used. Various hisTory and poliTical science Tesz, and periodicals are referred To in order To help recreaTe The scene in which RepresenTaTive Cannon spoke. JusTificaTion_gi The STudy NoT many people know abouT The fiery Clarence Cannon, buT here is a man who helped conTrol The purse sTrings of This naTion for over ThirTy-four years. His speeches reflecT The naTure of our spending or noT spending, and his sTubborn TenaciTy perplexed and embarassed more Than one PresidenT. The speeches deal wiTh greaT changes in The American policy of spending. The pockeTbook policy of The naTion can be viewed Through The speeches of Cannon during periods of inflaTion and depression, war and peace, silver and gold crises, hoT and cold conflicT, DemocraTic and Republican adminisTraTions. He aided and defended, aTTacked an re- pulsed governmenT expendiTures. His speaking porTrays a man of long Term insighT and experience in governmenfal affairs. There have been no sTudies on Clarence Cannon; no biOgraphies, noT a Thesis or disserTaTion, and few arTicles oTher Than newspieces. This sTudy should give The readers and criTics an unusual view of a powerful figure in a mixTure of experiences and rapidly changing Times. IT is an opporTuniTy To see The governmenT and iTs represenTaTives porTrayed Through public speaking. 9 The machinery of poliTics and The recording of The resulTanT policy was viewed Through These selecTed speeches. There is furTher jusTificaTion for The sTudy however. Too long conTemporary speech criTicism has been ignored and underdeveloped. Some lip service has been given To iTs value, buT liTTle progress has been made for iTs uTilizaTion. The conTemporary sTudy is jusTified because iT is an effecTive and useful way To geT experT analysis recorded. Even Though The recorder may be bound by sociological conTexT, he is sTill The besT qualified individual To analyze The speaker from ThaT sociological viewpoinT. Why should The journalisT, The diarisT, and The parTicipanT (speaker) be The only conTribuTing experTs on speaking? Why noT have The speech criTic analyze The speaker as he sees him so ThaT IaTer wriTers can make judgmenTs on The speech sTandards as well as provide valuable infor- maTion abouT The speaker and The Times? There is noThing disTasTeful or degrading abouT having revisionisTs rewriTe hisTory, especially if They have new meThods and new informaTion. The socio-influence which surrounds The wriTer and The speaking of The individual, when criTiqued by The pro- fessional speech person, should help The IaTer analysT view The speaker wiTh a wider and more valuable evaluaTion. Clarence Cannon is Too impor- TanT, and his addresses deal wiTh Too viTal a subjecT, To IeT hisTory waiT finy years for an analysis. The speeches in This paper are direchy concerned wiTh The expendiTures of our currenT governmenT or in The deve- lopmenT of The presenT spending policies. The imporTance of The moneTary siTuaTion was emphasized by William McChesney MarTin, Jr., when he indica- Ted ThaT The UniTed STaTes is in " . . . The worsT financial crisis we've had since l93l."IO While our gold problem is consTanle flucTuaTing, and IOU.S. News é World ReporT, April 29, I968, p. l9. IO There are various money problems, The sTudy of The appropriaTions speeches and relaTed incidenTs should aid The readers in realizing whaT The governmenT philosophy has been in The lasT forTy years. A survey of Ph.D. sTudies in speech reveals a ToTal of forTy-Three sTudies in The area of conTemporary public address. ”ConTemporary" is being used as including speakers and movemenTs or organizaTions wiThin The lasT TwenTy-five years. There were sevenTeen sTudies which deaIT wiTh poliTicaI speakers: John F. Kennedy, Adlai STevenson, Lyndon B. Johnson, and Richard M. Nixon have had more Than one sTudy done abcuT Them: Alben Barkley, Paul Douglas, Birch Bayh, George Romney, Ralph McGill, Barry GoldwaTer, Douglas Mac ArThur, William Z. FosTer, and Lyman Bryson compleTe The lisT of speakers who deal wiTh popular and poliTicaI issues. There were eighTeen sTudies on organizaTions, wiTh debaTes over Supreme CourT decisions heading The lisT. Religious groups, parliamenTary debaTes, Congressional debaTes and convenTion speaking were The subjecTs of The oTher sTudies. Finally, There were eighT sTudies on minisTers ranging from Two sTudies on MarTin LuTher King To sTudies on Edward Earl Cleveland, George Vandeman, FulTon J. Sheen, Gerald HamilTon Kennedy, Clarence Edward McCarTney, and Paul E. Scherer. Obviously, There is room for more sTudies of The poliTical and religious naTure. The wriTing of These sTudies would help leave an hisTorical and rheToricaI legacy of our schools and of our new criTics, and by compleTing These sTudies, each wriTer should be beTTer equipped To help form The rheTorical Theory of his Time. This is sufficienT reason for viewing conTemporary figures, buT The imporTance of The posi- Tion and The oral viewpoinT which he gives ThaT posiTion is jusTificaTion for The sTudy of The Honorable Clarence Cannon. CHAPTER TWO BIOGRAPHY AND SPEECH PREPARATION The chapTer on biography and speech preparaTion will concenTraTe on describing The man, The man's ideas, and The preparaTion of Those ideas for his public addresses. lniTially The chapTer will Try To reveal The colorful characTerisTics of The Missouri RepresenTaTive, followed by The evenTs which led him To his evenTual posiTion as spokesman for The appropriaTions commiTTee. Finally, There will be a descripTive secTion on his speech preparaTion. . . . we shall miss his counsel, his candor and The courage which he held sTeadfasle To his convicTions abouT whaT was righT and besT for America.I For all of The commenTs abouT his looks and his sTubbornness, There is liTTle doubT ThaT Clarence Cannon was respecTed and admired for his Tenacious abiliTy To fulfill his job wiTh a sTeadn unwavering waTchfulness. Cannon parTicipaTed in aT leasT Two vocaTions which would have aTTracTed public noTice, and he was excellenle prepared for boTh responsibiIiTies. ConvenTion delegaTes and Television audiences will remember him as The parliamenTarian for The DemocraTic convenTion. PeOple who are observanT abouT public affairs will remember him as IMissouri HisTorical Review, V. LIX, (OcTober, I964), p. l4l. A commenT by Lyndon Johnson in The obiTuary secTion of The magazine. I2 The Head of The AppropriaTions CommiTTee and member of The House of RepresenTaTives for TwenTy-one Terms from Missouri. The_§ggih.§ige Observer in ST. Louis characTerizes The Two careers which kepT Cannon in fronT of The public for This long period. Millions of TV viewers of The DemocraTic NaTional ConvenTion saw siTTing nexT To The convenTion chairman a sour, TighT-lipped man whose face will long be remembered by The audience, alThough few knew who he was and fewer knew his anTecedenTs. ThaT man of sour visage happens To be Clarence Cannon of Elsberry, Missouri, who has served fourTeen Terms in Congress, is chairman of The powerful House AppropriaTions CommiTTee and probably knows more abouT governmenT fiscal policies Than any man alive, and generally is regarded as one of The mosT power- ful, able and valuable men in public life.2 Cannon was probably remembered by Television audiences and colleagues because of his feaTures and his personaliTy. The newspapers and magazines are filled wiTh descripTions of This Missouri Congressman. His lengTh of service aided These descripTions and commenTs, and his increasingly acTive role in governmenT broughT him exTra aTTenTion. The SaTurday Evening PosT commenTs ThaT ”He has been a main prop in The House scenery for so long ThaT iT has led To The waggish Theory ThaT he musT have been creaTed on The House floor by an acT of Congress.”3 Newsweek depicTed his feaTures poignanle. There was abouT him a quinTessenTial air of wry comedy, a suggesTion ThaT he mighT, aT any momenT, sTarT reciTing The Mad HaTTer's lines from Alice in Wonderland, or lay abouT him vig- ourously wiTh an inflaTed rubber bladder. He reminded many of a sorT of dehydraTed W. C. Fields, oThers of a Cruikshank draw- ing from Dickens. He had a IighT-bulb for a nose, a Temper of 2SouTh Side Observer, ST. Louis, Missouri. This was an undaTed clipping in The unsorTed files of The Cannon collecTion in The Missouri UniversiTy Library. FourTeen Terms would make The daTe of The clipping around l95l. 3P. F. Healy, ”Nobody Loves Clarence,” SaTurday Evening PosT, V. CCXXII, (March 25, I950), p. 39. l3 mercury fulminaTe, and a voice like Donald Duck's. To cerTain of his colleagues (aT leasT Three of Them he aT differenT Times had punched in The jaw), he was irascible, canTankerous, and ornery. BuT behind The growl, and beneaTh The moTley face naTure had ThrusT upon him was an incisive, sensiTive, and dedicaTed public servanT.4 Time gives a picTure of The Congressman when iT describes his feaTures and his dress as he appeared in Congress. Millions remember him mosle from The Televised session of DemocraTic ConvenTions. He was The hunched-one liTTle hobgoblin who always seemed To be whispering parliamenTary advice info The ear of PermanenT Chairman Sam Rayburn. He had a sploTch nose, squinTy eyes and a mouTh ThaT always made if appear as Though he had jusT eaTen a peck of green persimmons. He wore black shoes, black socks, and a black Tie. He was grumpy as all geT- ouT and he seemed To Take a perverse pride in being unpOpular.5 The SaTurday Evenigg PosT was more causTic in iTs commenTary as if aTTempTed To classify Cannon as an ogre beyond all ogres. looks. He has The face of Grumpy, The WalT Disney dwarf, and a disposiTion To maTch. His nose is long and bulbous, his eyes small and shrewd, his mouTh pinched, his cheeks and brow deeply furrowed. A slender man sligthy below medium heighT and Topped by a swaTch of graying black hair, his lifelong working "Uniform” has been a black suiT, black Tie and whiTe shirT. As he haunTs The House corridors, his head held aT a pensive angle, his hands ThrusT deep inTo his suiT-coaT pockeTs, and his face plunged inTo saTurnine gloom, he could easily be misTaken for a frankly unscrupulous underTaker or a professional mourner. Cannon was aware of The remarks made abouT his personaliTy and his One of his Missouri colleagues reporTs a reTorT by Cannon when he was accused of being Two-faced by an opponenT. ”Don'T you Think if I had Two faces I'd use The oTher one insTead of This one?"7 4”ExiT Clarence Cannon,” Newsweek, LVllI, (May 25, I964), p. 3I-32. 5”The Guardian,” Time, LXXXIII, (May 22, I964), P- 22' 6Healy,.gp. ciT., p. 38. 7Richard Bolling, House OuT.gi Order, (New York: E. P. DuTTon & Company), I965, p. 90. l4 His appearance probably caused him less Trouble Than his meThods of defending his ideas. Being accused of being irascible and a penny- pincher would seem To be a condemnaTion of a man, buT in Cannon's job if was even more acuTe. He was consTanle assaulTed for his efforTs To save The Taxpayers' money, and whaT could noT be blamed on TighT— fisTedness was blamed on age. Newsweek in The arTicIe, "The Missourian Who HaTes To Spend," Typifies The commenTs villifying whaT many Taxpayers applauded. Key man in The currenT Congressional economy wave is RepresenTaTive Clarence Cannon, Terrible-Tempered Missouri DemocraT who was firsT elecTed To The House in I923, has been chairman of The powerful AppropriaTions CommiTTee since |94l (excepT for The GOP conTrolled 8OTh and 83rd Congresses) . . As a man who has dedicaTed his legislaTive life To cuTTing The Federal budgeT, dour, 78-year old Cannon is almosT The perfecT picTure of a penny pincher . . . . STernfaced and bulbous of nose, Cannon has been likened To a man who has jusT sniffed an overripe egg; he brings The same ouTIook To governmenT efforTs To spend money . . . . DespiTe his banTam size, he never hesiTaTed To fighT for economy even wiTh his fisTs (in I950, colleagues had To separaTe Cannon from Then SenaTor KenneTh McKellan in a squabble over a money bill) . . . . Cannon usually has been forced To squirm in frusTraTion while The House or SenaTe resTored his budgeT cuTs . . . . BuT This year, he may geT his revenge. ForTune magazine also quesTioned Cannon’s abiliTy To keep pace wiTh his Congressional responsibiliTies and wiTh The special problems of mainTaining The respecT and conTrol of The legislaTive problems.9 Keeping pace was noT The real issue in The above criTicisms or for oTher aTTacks on Cannon and his Techniques. Even in IaTer years he was funcTionally consisTenT, and he pursued The job as he felT ThaT iT should be performed. Fenno indicaTes ThaT age was noT a jusTifiable 8"The Missourian Who HaTes To Spend," Newsweek, XLIX, (May l3, I957), p. 34. 9"Has Congress Broken Down,” ForTune, (February, I952), p. 84. l5 reason for The criTicism when he poinTs To Cannon's abiliTy To susTain The pace. For all of his forTy years in The House, however, Cannon had been a fearless and independenT curmudgeon, and for mosT of These years he freely and frequenle criTicized The SenaTe for iTs appropriaTions behavior. Since Cannon was anyThing buT senile in I962, The "ocTogenarian" explanaTion begs The quesTion. The criTicisms seem To sTem from The personaliTy and posiTion. Every chairman makes enemies in his job. The picking and choosing of individuals for commiTTee posiTions and The assessmenT of bills and projecTs are bound To cause fricTion. BuT The job of The appropriaTions commiTTee is excepTionally vulnerable To criTicism and enemy making (especially To a man who is a conscienTious objecTor To whaT he consi- dered unnecessary spending). Each peT projecT ThaT was rejecTed due To Cannon's cuTs, each individual commiTTee which saw iTs plans ThwarTed because of insufficienT funds or jusTificaTion looked for an excuse and a vicTim. The logical "fall guy” was The appropriaTions chairman, who was funcTioning as an execuTioner. ThaT is noT To say ThaT Mr. Cannon aTTempTed To endear himself To oThers or To make The axe any duller when iT fell. QuiTe To The conTrary, The axe fell when There was ample jusTificaTion (as defined by The commiTTee or iTs chairman), and in The case of an execuTion There was IiTTle recourse in appeal or saTisfacTion for The acT. Cannon was a loner, he was independenT, and he was powerful. He was deTermined To accomplish his goals, and he would defend his ideas and ideals. IORichard F. Fenno, Jr., The Power of The Purse, (BosTon: LiTTIe, Brown and Company, I966), p. 637. I6 In facT, Cannon would physically defend his views if necessary, and on occasion iT seemed necessary in The House. AT The age of 54, he engaged MilTon A. Romjue in a Tussle in The House of RepresenTaTives. Mr. Romjue, also a DemocraT from Missouri, received a spliT lip and was confined To his home, reporTedIy a resulT of influenza. Mr. Cannon, unmarked, denied any alTercaTion. In May of I945, RepresenTaTives Taber and Cannon parTicipaTed in a scuffle in Cannon's office. The 65 year old Taber claims ThaT he held The 66 year old Cannon down. IT should be noTed ThaT Cannon was un- scafhed while Taber rushed from The room wiTh a badly spliT lip. BoTh accused The oTher of some nasTy remarks. AnoTher alTercaTion Took place beTween The 72 year old Cannon and 63 year old RepresenTaTive Phillips in l95l. All of The incidenTs made The New York Times, buT The ForTune magazine describes Cannon's expla- naTion of The I95I incidenT. ”I only acT in self-defense in such maTTers."Il All of These problems, accusaTions, and personaliTy conflicTs would seem To deTer a man from accomplishing much as a leader of The public, buT Cannon's perserverance and accomplishmenTs were above and beyond aspiraTions of mosT men. Perhaps his canTankerousness came from his ancesTors, among whom was James Cannon, a RevoluTionary war soldier and KenTucky Indian fighTer.l2 Clarence's home was in The rough and ready small communiTy of Elsberry, Missouri. Born To Rolfe and Ida Cannon on April ll, l879, he spenT his youTh in a rural aTmosphere. IIForTune,lgp. ciT., p. 84. IZHealy,.gE. ciT., p. I34. I7 AfTer compleTing his educaTion in Elsberry, he Then wenT To LaGrange Junior College. He received a B.A. and an M.A. from William Jewell College in I903 and I904. He sTudied law aT The UniversiTy of Missouri from l904-l908 and TaughT hisTory aT STephens College in Columbia.'3 In I906 he married Ida Dawson WhiggingTon, who, according To The SaTurday Evening PosT, was a wise ”invesTmenT.” 'WMTS. Cannon's gracious charm is now considered one of The Congressman's mosT valuable poliTical asseTs."'4 In I9Il, he became a confidenTial clerk To Champ Clark, Missouri's famous Speaker of The House. During I9I6, he conTinued his hisToricaI sTudies by wriTing down precedenTs and acTions in The House while serving as The House ParliamenTarian. Cannon's orderly mind had been fascinaTed by The rules ever since he discovered ThaT House procedure differed from ordi- nary parliamenTary law and ThaT Congressmen were wasTing aT leasT a Third of The House's Time arguing in confusion over The rules. Cannon began To wriTe down The gisT of each poinT of procedure as he wenT along in a loose-leaf noTebook he kepT behind The Speaker's desk. This so impressed Speaker GilIeTTe, who headed The House when The Republicans Took over in l9l9, ThaT he reappoinTed Cannon and The IaTTer became The firsT House parliamenTarian To serve under boTh parTies.'5 While he was parliamenTarian he had esTablished such a repuTaTion ThaT he became The parliamenTarian of The DemocraTic NaTional ConvenTions. He compiled Cannon's PrecedenTs, a Twelve-volume hisTory of House parliamenTary Tangles, and Cannon's Procedures described as a kind of Emily PosT eTiqueTTe book for Congressmen.I6 Newsweek sTaTed, "AT 62 '3Missouri HisTorical Review, 9g. ciT., p. I40. '4Healy,,gg. ciT., p. I34. '5Ibid. IGW. "EXIT,”QQ. ciT., p. 32. I8 RepresenTaTive Cannon is The naTion's ouTsTanding auThoriTy on parliamen- Tary procedure."l7 From a career as parliamenTarian Mr. Cannon became an elecTed represenTaTive from Clark's ninTh disTricT, and he served longer Than any oTher Missouri SenaTor or RepresenTaTive in Congress. His main con- lTribuTion was in The area of ApprOpriaTions, where he had served as a member of The commiTTee since I929. In l94l, Cannon was selecTed as The head of The AppropriaTions CommiTTee by having his name drawn ouT of a haT. RepresenTaTive ClifTon A. Woodrum of Virginia was appoinTed member of The commiTTee aT The same Time as Cannon, and They boTh had been elecTed and officially appoinTed aT The I923 session of Congress.'8 From This period Mr. Cannon esTablished his repuTaTion as an economy-minded (excepT on farm issues) individual who wielded all The power he could musTer as AppropriaTions chairman. The power was from Two sources. " . . . he heads The mosT powerful commiTTee in Congress and he is The mosT experT pracTiTioner of legislaTive sTraTegy in The House."'9 Cannon noT only had The power, he had The repuTaTion for being capable of wielding ThaT power if necessary. Besides having The power, Cannon puT iT To use. ”No man in WashingTon is more feared Than Cannon, for many people consider his power To be equal To, if noT greaTer Than, Speaker Rayburn."20 '7"Fizz|ed Feud," Newsweek, XVIII, (SepTember 22, l94l), p. l8. '8lbid., p. l8. '9Healy,‘gp. ciT., p. 38. ZOlbid., p.39. I9 LengTh of service is a criTerion for office under The senioriTy sysTem, buT a man musT sTiII be effecTive To become powerful. As The appropriaTions chairman, Cannon used sTraTegy To The uTmosT. He concen- TraTed on developing conTrol Through parliamenTary pracTice, and he per- formed Those acTs which would aid his philosophy of economy. An example of This manipulaTion shows how The AppropriaTions Chairman handled The Speaker of The House. Rayburn was frequenle aT odds wiTh The commiTTee oligarchs, who rule Their own commiTTees wiTh The assured arro- gance of absoluTe monarchs. WiTh one of Them, Clarence Cannon of Missouri, chairman of The House AppropriaTions CommiTTee IaTe in The I950's, he ran a collision course. RepresenTaTive Vaughan Gary of Virginia, chairman of The subcommiTTee handling budgeTs on foreign aid, was criTical buT noT hosTile. One day Cannon simply replaced Gary, selecTing in his sTead OTTo Passman of Louisiana, a vociferous opponenT of foreign assisTance programs. AnoTher insTance of Cannon's TacTics was evidenT during The I965 budgeT preparaTions. This insTance shows Cannon's poliTical independence under pressure condiTions as well as The power invesTed in The man and The posiTion. In I964, PresidenT Johnson was able To keep his fiscal year I965 budgeT low by including a considerable number of budgeT requesTs in supplemenTals for The fiscal year I964 -- To be presenTed To The CommiTTee early in I964. Chairman Cannon, perceiving ThaT Texan AlberT Thomas was likely To be lenienT wiTh Texan Lyndon Johnson's supplemenTal requesTs, abrupTIy abolished The subcommiTTee. A member of The Defi- ciencies SubcommiTTee agreed wiTh Cannon's assessmenT of The siTuaTion. "We would probably have given Them mosT of whaT They wanTed," he said. ”Under The circumsTances Cannon was righT. He's a very wise man and if was a wise move on his parT."22 Z'Bolling, 29. ciT., p. 7|. 22Fenno,_g_p_. ciT., p. 24l. 20 The power and The manipulaTion were evidenT buT To whaT purpose? Business Week in I954, commenTed ThaT ”Clarence Cannon, crusTy Missourian, will be chairman of The ApprOpriaTions CommiTTee, where The DemocraTs may harass The adminisTraTion mosT effecTively."23 These predicTions of harassmenT were from The Republican viewpoinT, buT They were inTended To poinT ouT The meThods and The goals of The economy and The posiTion ThaT Cannon would Take againsT The adminisTraTive measures. Fenno Takes some commenTs from The Hearings on The BudgeT for l96l which describe Cannon's appropriaTion philosophy. The greaTesT duTy devolving upon The Congress, and one of The mosT difficulT, is ThaT of proTecTing The money of The Tax- payers in The federal Treasury. There are Today some people who wanT To geT in The federal Treasury, wanT federal money, so many IobbyisTs, and unforTunaTely so many members of The Congress who in a deTerminaTion To have federal funds for personal or local purposes, will use every possible efforT, will resorT To every device, To geT money ouT of The Treasury puT There by The Tax- payers and puT There under realizaTions of The responsibiliTy of The Congress To proTecT The resources of The naTion. NaTion's Business added iTs reporT of Cannon's influence on The governmenTal spending. "Clarence Cannon of Missouri will lead assaulT on The budgeT . . . . He Told The House ThaT The budgeT was deceinul. His final reporT is likely To accuse budgeT-makers of padding in some places and of neglecTing major iTems like defense, agriculTure and public power."25 Cannon's colleagues knew ThaT poliTics was seldom The issue aT sTake and no one could accuse him of overwhelming parTisanship or 23Business Week, November 6, I954, p. 27. 24Fenno,_qp_. ciT., p. I57. 25”These FourTeen Men Will Shape Your FuTure," NaTion's Business XLII (March, I955), p. 85. 2I dependence on oThers To mainTain his policies. According To The Wash- ingTon PosT, Cannon refused To speak wiTh PresidenT Kennedy on The Telephone abouT an impasse ThaT had developed beTween Cannon's commiTTee and The SenaTe AppropriaTions CommiTTee.26 Bolling reporTs ThaT "In fairness, Cannon was evenhanded in his aTTiTude Toward The leaders of his parTy. DemocraT Cannon even refused To meeT wiTh DemocraT Ken- nedy, The PresidenT, To discuss The foreign assisTance bill."27 His independence regarding The parTy was noTed by a commiTTee member who described The paTTern of cooperaTion and reacTion wiTh oTher parTy members. There's noT much rapporT wiTh The leadership. They respecT Mr. Cannon, buT They don'T consider him a good DemocraT. He's noT a parTy man. He‘s noT reliable. They don'T feel They can TrusT him.28 Some Missouri people would have evidenle argued wiTh The above quoTe. AT leasT They would have placed less value on his bending To poliTical pressures. For insTance, in an undaTed newspaper clipping from The Kansas CiTy DemocraT, The headlines read, ”Missouri's candidaTe for PresidenT received a greaT ovaTion aT The Springfield meeTing."29 HisTorically The menTioning of a Missourian for PresidenT would invaria- bly mean ThaT he's a DemocraT, buT The supporT for Presidency would seem To indicaTe Clarence Cannon had some popular supporT, ouTside of his own disTricT. NeverThless, iT musT be concluded ThaT Mr. Cannon did noT go ouT of his way To make himself popular wiTh his fellow 26WashingTon PosT, OcTober I4, I962, p. 24. 27Bol|ing,_gp. ciT., p. 75. 28Fenno,_gp. ciT., p. 429. 29LocaTed in a folder along wiTh his oTher clippings on miscellaneous iTems aT The UniversiTy of Missouri WesTern ManuscripT CollecTion. 22 Congressmen, and his concern wiTh whaT he considered sound economic policies, in spiTe of parTy poliTics, was anoTher conTribuTing facTor To The unpopulariTy among The DemocraTic leaders. According To Cannon, economic consisTency was The mosT imporTanT negaTive facTor in The DemocraTic adminisTraTions. He sTaTed in an arTicle for The American PoIiTicaI Science Review ThaT ”Weak as The incenTives Toward parTy solidariTy may be in comparison wiTh organized pressures iT is never- The less self-evidenT ThaT no parTy can safely sacrifice consisTency in iTs legislaTive record."30 Because he did sTrive To mainTain a consisTency in spending policies and because This consisTency demanded a rigid economic spending formula, Cannon was bound To cause new leaders and new adminisTraTions greaT consTernaTion, especially if They believed ThaT a change was necessary. The TesTimony of his colleagues shows The greaT desire for economy and The independence of his decisions. The posiTion of chairman of The powerful appropriaTions commiTTee is bound To cause feelings of prejudice and unresT, and of course Cannon's aggressiveness and decisiveness did noT aid in The disposiTion of ThaT job or The feelings involved. However, The consTiTuenTs of his disTricT and of The sTaTe of Missouri greaTIy appreciaTed The efforTs ThaT Cannon made in Their behalf. A supporTer of liberal farm policies and a TighT hand on The dollar was The combina- Tion which led Them To supporT Mr. Cannon. Two undaTed newspaper clippings from The ChillicoThe ConsTiTuTion Tribune and The Ralls CounTy Record suggesT ThaT iT did noT require 30"Congressional ResponsibiliTies,” Clarence Cannon, The American PoliTical Review. (April, I948), p. 309. 23 a greaT amounT of numey her Cannon To be reelecTed in his disTricT. "No slush fund here,” and "Should be unanimous” were The respecTive TiTles in This paragraph. IT cosT Clarence Cannon four cenTs To be renominaTed for Congress from The ninTh disTricT. His elecTion should be unanimous. He is a greaT man and our people love him for The greaT work he has done. The organizaTion behind Mr. Cannon heaped praise on his posiTions and on his accomplishmenTs. One of The leTTers in The same folder of clippings was from The CommiTTee To keep Cannon in Congress. Because by reason of facT ThaT The people of This disTricT have kepT him in Congress for TwenTy years or more he has been able To build himself inTo one of The mosT powerful and influenTial men in our lawmaking legislaTure insTiTuTion. And he became chairman of The greaT appropriaTion commiTTee of Congress. This posiTion of greaT influence has enabled him To do more for The benefiT of farm producers and rural residenTs Than any oTher man in The naTion. Farm income TwenTy billion dollars for I946 compared To six billion in I940. Three Times as much money as six years ago and Ten Times as much as lasT year of The Hoover adminis- TraTion. Cannon was largely insTrumenTaI in bringing This increased farm income. All naTional and sTaTe farm organiza- Tions will endorse This sTaTemenT. Missouri produces abouT four percenT of naTional farm income and This disTricT produces abouT l/6 of The sTaTe's ToTal. This means nearly one percenT of The naTion's producTion or in I946 an income of I60 million dollars for This disTricT compared To less Than finy million in I940, and abouT l/lOTh ThaT income in I932. ProsperiTy for The farmer means prosperiTy for all. Everybody from This disTricT profiTs from iTs vasTIy increased farm income; business large and small . . . . WiTh ThaT much exTra money coming To us every ciTizen shares in The prosperiTy. Apply iT To our own counTry and see whaT iT means To us. Cannon helped maTerialIy To bring This abouT. LeT's keep him where he can be of such enormous benefiT To us. AfTer lasT war prices wenT up like a rockeT and immediaTely came down like a sTick. 3'The Ralls CounTy Record as quoTed above is similar To The Chilli- coThe clipping excepT The ChillicoThe paper poinTs ouT ThaT The four cenTs expendiTure was for Two posTcards. 24 We can avoid ThaT calamiTy This Time by puTTing a floor under farm prices ThaT will hold. Congress only does ThaT and Cannon more Than any oTher man in The UniTed STaTes can help To do This --from his powerful posiTion as Chairman of The House Appropria- Tions CommiTTee can and will push This program. Farm prices, disposal of possible surpluses, find foreign markeT for farm producTs, proTecT us from again seeig Ten cenT corn and TwenTy- five cenT wheaT and Three cenT hogs.J [gig] This example of ”Cannon for Congress” maTerial illusTraTes why some of The people of The ninTh disTricT supporTed Mr. Cannon. An ediTorial in The Mexico Ledger sums up The aTTiTudes of The Cannon supporTers. The TiTle, "The Blessings of a Cannon," gives an indicaTion of The respecT ThaT The members of The rural areas held for Mr. Cannon. Clarence Cannon, our Congressman, is one of The mosT powerful men in The world. And one of The besT. His power comes from his chairmanship of The House Appropria- Tions CommiTTee. IT has been said ThaT nexT To The PresidenT, himself, The chairman of The House AppropriaTions CommiTTee is The mosT powerful man in our governmenT. Our counTry is properly proud ThaT This greaT power is held in The capable hands of Clarence Cannon. For Clarence Cannon is firsT an American and second a Congress- man. FurTher, he has unmaTched dedicaTion, a Towering knowledge of our governmenT, The highesT inTegriTy, The deepesT and broadesT of human undersTanding. . . . In AugusT, we have an opporTuniTy To renominaTe Mr. Cannon for Congress. And, in November, we will have The OpporTuniTy To reelecT him which we can be sure, The NinTh Congressional will do. Does he have OpposiTion? NoT really. One of The office seekers opposing Mr. Cannon, recenle aTTempTed To aTTracT some aTTenTion by announcing: ”I fighT To free our children from life of increasing slavery. . . . We're going To win This one for our kids." 33 He sounds more like he's running againsT Mr. Kruschev. . . . A long period of service ended in The passing of Mr. Cannon. He was characTerized as honesT, independenT, dedicaTed, knowledgeable, and 32From The same folder as The newspaper previously ciTed. 33Mexico Ledger, "The Blessings of a Cannon," July l6, I962. 25 conTroversial. He was acclaimed by his colleagues for his diligence and comprehensive undersTanding of appropriaTions problems. His papers reveal maTerial abouT The governmenT and abouT American hisTory, and also reveal The characTer of The man. Among Those mixed papers was found a Bible verse which cerTainly explains The moTivaTions if noT The reason for Clarence Cannon's service: ”Prove all Things. Hold fasT ThaT which is good.” FirsT Thessalonians 5 seems To be a maxim which The AppropriaTions Chairman found valuable and producTive. Speech Prepgrafion The main evidence used in describing Cannon's speech preparaTion was found in an old wooden file IocaTed in The UniversiTy of Missouri library in iTs hisTorical collecTion. Much of The maTerial was impos- sible To idenTify as To iTs origin, buT The unique way in which iT was puT TogeTher shows Cannon's Technique for collecTing and assembling maTerials. Among The maTerials were requesTs for informaTion from The Library of Congress. For example, he had a noTe asking The Library sTaff To do research on BriTish appropriaTions and Their ramificaTions. There were large numbers of quoTaTions which had been clipped from Typed sources, and one folder marked wiTh pencil conTained insTrucTions To disTribuTe The maTerials inTo speech folders. There were pamphleTs on The freedom of speech and freedom of acTion; and There was The Age 91 Reason Magazine, which included an arTicle on Thomas Paine and nunerous clippings which were unidenTified. From These Types of sources sTuffed in folders, Cannon would 'Type or would have Typed This maTerial on narrow sTrips of paper To be [MasTed on sheeTs of paper which were made up of old noTebooks. There 26 were many loose sTrips of paper which he IaTer pasTed on envelopes To use in consTrucTing his speeches. A look aT The process of preparaTion from his campaign folders will help To show how and To whaT exTenT he prepared These maTerials. Several envelopes will be described To subsTanTiaTe The above maTerials. The firsT example of campaign speaking in The collecTion comes from a folder marked simply, ”I920.” Inside The folder was a noTebook which conTained a ToTaI of forTy-five TypewriTTen pages on The paper of The Journal Clerk. The beginning pages were composed of differenT inTroducTions for several separaTe communiTies, where he was evidenTIy scheduled To speak, and There was also a daTe lisTed for IaTe 0cTober and November. The TexT of The speech is Typed wiTh many x's and correcTions, which indicaTes ThaT The maTerial was reworked and marked ouT in order To consTrucT The mosT desireable sTrucTure and meaning. The speech conTained many generalizaTions which chasTised Republicans for Their adminisTraTion, and praised The DemocraTs. IT was a compleTe and well organized speech, repleTe wiTh maTerials and argumenTs supporTing Champ Clark for The I920 campaign. The campaign folder of I922 conTained a TwenTy-nine page speech, and gave addiTional clues To Cannon's developmenT and knowledge as a speaker. He Took an old 8%" x ll” book, and pasTed The Typed speech on To The pages of ThaT book. There were several noTeworThy iTems from This folder, which gave some clues abouT his meThod of speech prepara- Tion. FirsT, we have boTh an ouTline and a manuscripT of The speech. Secondly, he divided The speech inTo Three secTions: inTroducTion, body, and conclusion. The labeling of These Three areas indicaTes ThaT he was 27 conscious of This TriparTiTe division, and ThaT he probably had some realizaTion ThaT There is a difference in The funcTion of each division. AnoTher noTiceable iTem was an absence of quoTaTions or any idenTifiable documenTaTion of maTerials in The speech. In The ”I924" folder There was a noTe wriTTen which declared The address To be imperfecT because, ”Down from memory and is an inaccuraTe TranscripTion of The speech.” This noTe was wriTTen aT The Top of The speech and puT inTo brackeTs. There was no addiTional informaTion To indicaTe how he prepared, or why he had To Transcribe This parTicular speech afTer he delivered iT. The speech is a ThirTy-four page manu- scripT which is addressed To The farmer abouT his problems, and if he did Transcribe iT from memory he musT have prepared exTensiver for ThaT lengTh of speech. The delayed Transcribing of a ThirTy-four page speech would probably noT occur from an imprompTu occasion. AT The end of The speech he again noTes ThaT iT is poorly recorded. The "I926” folder was unique in ThaT iT had copies of Telegrams asking for informaTion and sTaTisTics on various problems in Missouri. The speech was a forTy-eighT page manuscripT which had several Types of supporTing maTerials, buT none of These maTerials was documenTed. The "I928" manuscripT was daTed and designaTed for use in Mexico, Missouri, on OcTober 5, I928. This manuscripT was only four pages long, and The folder lacked clippings and wriTTen maTerials. The speech was composed of examples abouT famous women; and The Thesis concenTraTed on providing The women wiTh The righT, privilege, and honor To voTe. The "I930" folder held a ThirTy page speech which was To be given aT FIinT Hill on 0cTober 5, I930. This was The opening of The campaign and was The only speech referred To in The folder. There are several 28 inTroducTions in The folder, which provides some evidence ThaT he adjusTed To parTicluar audiences. The speech is again concerned wiTh geTTing women involved wiTh The public issues of The day, and he seems To concenTraTe on encouraging The women To become acTive, and To use The nineTeenTh amendmenT. No doubT he was encouraging Them, aT leasT indirechy, To voTe for Clarence Cannon. The "I932” maTeriaI is arranged in an ouTline form. The following is a reproducTion of whaT was wiThin The folder. AppreciaTion of supporT PrevenTed from aTTending in lasT campaign by auTomobiIe accidenT EndorsemenT of local candidaTes lmporTanT elecTion Changes I. PopulaTion 2. Food habiTs 3. Erosion (marked Through) 4. War machinery 5. TransporTaTion 6. New major indus- Tries 7. Foreign changes in governmenT (marked ouT) 8. DebTor To crediTor naTion 9. CenTralizaTiOn of indusTry l0. ReapporTion- menT of Congress Depression Causes of Depression I. deflaTion by reserve board 2. Tariff prevenTion exporT of farm producTs 3. lack of organizaTion-- unable To deflaTe labor 4. surplus 5. unemploymenT RooseveIT Federal DeposiT guaranTee Flexible Tariff DefIaTion of dollar AgriculTure AdjusTmenT AcT -- farm leaders -- crisis -- loan -- finy-finy pariTy Need five congressmen Soldiers compensaTion and bonus Old age pension 54 Division noT beTween parTies buT beTween old and new ideals In addiTion There is an arTicle from The Hannibal Courier PosT which reporTs roughly The same maTerial ThaT his Topics, as shown above, cover. However, The reporT of The speech does noT follow The same order as Cannon has in his folder. There also seems To be a greaTer concen- TraTion on The differences beTween The Two poliTical parTies. 34The parenTheseS in The above reproducTion are mine. 29 The "I934” speech was very close To The "I932" ouTline excepT for The commenTary on The ”New Deal." Cannon's speaking here indicaTes ThaT he was a sTrong opponenT of The New Deal, and he associaTes many of The acTs wiTh The former Republican adminisTraTors. The I936 campaign seems To show some slighT changes in Cannon's meThods of preparaTion. The "I936” folder conTains several ouTlines and drafTs of speeches, and also has exTra clippings in The folder. There is a TwenTy-seven page manuscripT wiTh a one-page ouTline aTTached To The speech. WiThin The speech he sTrongly endorses The fuTure Governor STark; This represenTs The firsT Time ThaT he becomes overTIy involved in sTaTe poliTics (aT leasT in The folder maTerial). ”By Their fruiTs" seems To be The main Theme, which is also The TiTle of a speech inserTed in The Conggessional Record given on March 2, |93I. The speech quoTes Oliver Cromwell, "In The name of The Lord I beseech you breThren consider iT possible ThaT you may be misTaken." Pope Plus The llTh is quoTed as saying, ”The world is upside down, only The hand of God can come To The aid of humaniTy." This again shows his inTeresT wiTh hisTorical maTTers, and demonsTraTes The use of The hisTory of public speaking in his speeches. From I938 on, The maTerials become quiTe skeTchy in The folders. For example, The ”I938 folder" includes only a number of newspaper arTicles which Tell ThaT Cannon spoke in Their Town. ShorT newspaper arTicles from Louisiana, Monroe CiTy, CenTer, Troy, and Mexico reveal his iTinerary. The I942 campaign maTeriaI has The daTes ThaT he cam- paigned (0cTober 24 To November 2), and The number of speeches given (I8) in ThaT campaign. The I944 campaign musT have been more sTrenuous because The folder IisTs sixTy-five speeches and Towns in ThirTy-four 30 days (OcTober 3 To November 6). The file did noT conTain folders from I944 unTil I950. In The I950 folders, Cannon reverfed To his previous Techniques wiTh a sligthy differenT meThodol0gy. He had several whiTe envelopes wiTh The speeches ouTlined on Them. There were Three differenT ouTlines, buT They were quiTe close To each oTher in conTenT and organizaTion. He noT only changed The inTroducTions, buT he became adepT in changing The ouTlines by rearranging The order and The main headings so ThaT each delivered speech seemed differenT. Perhaps The speech and accuracy of communicaTions caughT up wiTh Cannon, and Therefore he feIT ThaT he musT vary his speeches. Perhaps he also noTices ThaT his audience was more Than farmers and farm relaTed-merchanTs. The ”I952" folder demonsTraTed how he changed his approach To a parTicular Topic. He prepared a noTebook, lisTed headings, and assembled Typed sTrips under The headings. MosT of These maTerials were differenT meThods of saying The same Things. From This maTerial he could draw The mosT precise and descripTive phrase To use in his currenT speech. The ”I954” maTerial consisTed of an ouTline of a speech and a sheeT of paper IisTing The Things ThaT he wanTed To discuss. The only oTher folder maTerial available on his speeches was a I958 folder, which conTained a manuscripT and an ouTline ThaT did noT seem To maTch The speech. This is The exTenT of The available maTerials on Cannon's speech preparaTion. The purpose of describing The speech folders was To help recon- sTrucT Cannon's meThod of speech preparaTion. WiTh The speech maTerials and addiTional evidence, iT is possible To show his meThodology of preparaTion, and To see The value ThaT Cannon puTs on The arT of public 3| speaking. The following synThesis was made on The basis of The maTerials in The folders. The process which Cannon used seems To indicaTe his awareness of careful preparaTion. He would iniTially cuT ouT arTicles, clippings, and quoTaTions, and puT Them in folders. From These maTerials he would proceed To weed ouT and rewriTe much of The informaTion. He would Type on 2” x 8%" sTrips of paper a sTaTemenT abouT The subjecT. He would Then make a noTebook ouT of envelopes or old pieces of paper, and aTTach The sTrips under subjecT headings. (QuiTe ofTen he used Ilé” x 8%” Congres- sional envelopes). The headings were usually Typed on pink or green paper To show a differenTiaTion in subjecT headings and supporT maTerial. By The Time The preparaTion process had been concluded, almosT all idenTiTy of The source had been removed and only The idea remained. SomeTimes specific iTems were underlined wiTh blue pencil, and occasionally a commenT was penciled on The page. From These maTerials an ouTline and a manuscripT were compleTed. There was no evidence as To which came firsT, buT They boTh occur ofTen enough TogeTher To infer ThaT he used one To compleTe The oTher. There were addiTional maTerials which lead one To believe ThaT he made references To former speeches on The Topics on which he mighT speak. The bulk of his quoTed maTeriaI was from sTaTemenTs of speeches or speakers, and The reference To Them was idenTifiable only Through a knowledge of The individual or his works. Cannon's supporTing maTerial seemed well researched, buT he evi- denTIy feIT ThaT iT was noT necessary for him To reveal The source in his speeches or even in his preparaTions. EvidenTIy he believed ThaT The people came To hear his conclusions from experience as a Congressman, and he gave Them his personal experiences. IT was also evidenT ThaT 32 besides The manuscripT preparaTion, Cannon was conscious of The indivi- dual audiences. For example, earlier maTerial in This chapTer indicaTes ThaT he spenT Time consTrucTing parTicular inTroducTions for parTicular audiences. AnoTher example of audience analysis can be found in a card inserTed in one of The miscellaneous folders. ”When you have a fighT on, send ouT a number of speeches jusT before you sTarT back home. When you meeT people, They will say ThaT I heard from you. If They don'T geT anyThing, They will say you fellows don'T seem To be doing anyThing up There.“ IT should be noTed ThaT There were several bills from The Congres- sional prinTing office for The mass prinTing of speeches ThaT had been senT in The mail. Sending speeches Through The mail was a relaTiver cheap meThod of campaigning, especially when franking privileges were available To cover The expense. WiThin many of The folders are newspapers from The Missouri communiTies where Cannon spoke on his campaigns. The daTes of The papers were in advance of his scheduled speech, and indicaTes ThaT Cannon was sTudying local happenings before his speaking engagemenTs. From This maTerial he could adapT To his parTicular audience. A noTe card in a miscellaneous maTerials folder illusTraTes The value ThaT Clarence Cannon placed on The effecT of a speech. The highesT degree of care should be Taken in selecTing Those people who will inTroduce The speaker. Pick people wiTh like aTTiTudes and opinions. Make speeches, make speeches, make speeches, never less Than one a day, and five or six if pracTicable. The effecT of a speech of an able Talker ouTweighs The many personal leTTers and much organizaTional work. On The conTrary, one speech badly delivered, releasing an unpopular Theory, or ineffecTively sTaged, may lose To a poor audience or under discouraging condiTions will do more harm Than good. Have speeches seT and carefully adverTised and sTaged. Take more care in geTTing ouT your crowd and geTTing 33 iT in a recepTive frame of mind Than in The preparaTion and delivery of The speech if possible. Of course, on auTomobile Tours every speech To a small crowd gaThered around informally can be delivered wiThouT noTice and wiTh good effecT. AnoTher example of campaign advice is from a defensive viewpoinT, and illusTraTes how an effecTive speech in The hands of an opponenT could be negaTed. The mosT dangerous man is The fellow who makes a ThirTy day campaign. Has his IiTeraTure all ready and addressed and organi- zaTionally ready and speeches all ready and goes in a whirlwind campaign afTer Too laTe To meeT and answer him. Can make wild sTaTemenTs and geT away. Too IaTe To geT The counTry aroused. EasiesT man is The one who sTarTs Too early and begins To make speeches, issues sTaTemenTs, makes commiTmenTs and issues planorms. Have a sTenographer Take down The speeches and mail you a couple of copies. Send one To him and ask him To verify and reTurn iT. IT will scare him To deaTh. He will noT dare make unsupporTed sTaTemenTs and will be on The defensive all The Time. If he has someThing gocd, make a speech in Congress and send copies all Through The disTricT ahead of him. If he makes a mis- Take, make a speech denouncing ThaT wiThouT referring To him and send iT ThroughouT The disTricT. Obviously Cannon was aware of The implicaTions of The spoken word. The above maTerials show ThaT he found iT necessary and desireable To speak, buT more imporTanle ThaT iT was viTaI To speak well. He was also inTimaTely aware of The concepT of organizaTion and preparaTion, and he was especially aware of The percepTiveness of his audiences. The aTTempT To gain The iniTiaTive and To eliminaTe The effecT of his OpponenTs' argumenTs before They were widely presenTed shows his respecT for The power of The spoken word, and for The value of keeping his consTiTuenTs in- formed. The refusal To crediT his opponenT wiTh any new and good ideas also indicaTes ThaT he was aware of The uses of The burden of proof; and by forcing his opponenT To prove his poinT, Cannon used his posiTion as presumpTion. In oTher words, his opponenT musT prove his poinT; and if iT is good, he has To esTablish The facT ThaT iT was his idea and noT 34 Cannon's. A final insighT mighT be found in his abiliTy To force his OpponenT To aTTempT To documenT all of his maTerials, and To inTimidaTe him Through consTanT checking while The maTerials in Cannon's speeches go relaTively undocumenTed. Thus, The man in power was using his posi- Tion To hold The inexperienced and naive in check while The incumbenT Congressman was free To use all means of persuasion. Conclusion Clarence Cannon was a dynamic man who carefully proTecTed his inTeresTs and his posiTion. He was conscienTious in his work and in his meThodology for mainTaining conTrol of his consTiTuency and his commiTTee. He was obviously conscious of his capabiIiTies, and he used To his advan- Tage many of The asseTs ThaT he possessed. He was aggressive, analyTicaI, and indusTrious in his endeavors. The evidence also indicaTes ThaT Can- non was asTuTely aware of The power of public speaking boTh as a campaign Tool and as a means of Transferring informaTion To his consTiTuenTs. He inTenTionally made speeches in Congress on subjecTs ThaT his adversary had iniTiaTed. Thus he eliminaTed poTenTial issues and deprived his OpponenTs of any conceivable advanTages. His preparaTion, his raTionale for acTion, and his conscious use of psychological campaigning demonsTraTe The aggressiveness, The indusTry, and The advance planning which are necessary To keep a poliTician in office. The conclusions regarding his speech preparaTion were drawn from circumsTanTial maTerials from folders found in The WesTern Manuscrist CollecTion aT The UniversiTy of Missouri Library. Cannon's commenTs wriTTen on To The maTerials were invaluable in gaining insighT inTo his preparaTion, and iT also revealed many of his views on public 35 speaking. The facT ThaT he was successful in reelecTion would indicaTe ThaT his preparaTion Techniques did noT harm him, and his commenTs as To The effecTs of a bad speech would seem To asserT ThaT he feIT ThaT his public addresses were imporTanT in his career. If They were noT (and This will be invesTigaTed IaTer), Then The exTenT of research, organiza- Tion, and The general area of being prepared should noT be among The firsT areas of suspicion when looking for The causes of inadequaTe response. CHAPTER THREE CANNON BEGINS WITH COOLIDGE: I922-I928 The beginning Congressman has many Things To learn in his new job. Ordinarily he musT learn abouT The workings of Congress, and he needs To learn how To converT The inTeresTs of his consTiTuency inTo naTional IegislaTion. Usually a Congressman serves an apprenTiceship on minor commiTTees, and Then, if he is re-elecTed, and if he does his job well, he is promoTed To more imporTanT jobs.' Clarence Cannon had an advan- Tage over mosT Congressmen, as he had viewed Congress when he was a confidenTial clerk To Champ Clark, and he was parliamenTarian of The House under DemocraTic and Republican Speakers. Even wiTh This advanTage Cannon chose To waiT To deliver a major address. He may have been waiTing for The righT momenT, The righT Topic, or perhaps he was Trying To find a Topic of local inTeresT which would fiT inTo naTional IegislaTion. A look aT The hisTorical evenTs will help illusTraTe The selecTions available To The new Congressman, and iT will aTTempT To show why This beginning Congressman sTuck wiTh his consTiTuenTs' problems. 'Richard F. Fenno, Jr., gives a deTailed descripTion of The roles played by new members of The appropriaTions commiTTee in his arTicle, "The AppropriaTions CommiTTee As A PoliTical SysTem,” New PerspecTives £21_:fle House 9i RepresenTaTives, ED. RoberT L. Peabody and Nelson W. Fkylsby (Chicago: Rand McNally, I963), pp. 79-I08. See especially, pp. 95-98. 36 37 Cannon mighT have picked an economic Topic in I924, excepT for The facT ThaT Coolidge prosperiTy was in full swing. A look aT The adverTisemenTs of goods and services causes The presenT consumer To wanT The pasT prices wiTh presenT salaries. For insTance, BesT and Com- pany was selling "men's English Oxfords” for $I0.00 and coffee was selling for ThirTy-nine cenTs a pound. The American scene supporTed golf, and why noT when one could buy a single club for $2.50, or a compleTe seT for $9.95. Women's walking sTicks were on special aT B. Alean and Company. (IT should be noTed ThaT The adverTisemenT does noT specify Their use). Men's haTs of The sofT varieTy lisTed aT $3.50 for The winTer monThs. Magazines had an unusual price for The currenT observer, and an even more unusual meThod of adverTising. In The May 23, I924 New York Times, The CurTis company adverTised an arTicle concerning The currenT farm problems in The CounTry GenTleman magazine. A silenT man on mosT Topics, The PresidenT Talks wiTh freedom abouT agriculTure, defining his beliefs, his policies for relief of The naTion's farmers. He undersTands farming as no oTher PresidenT in recenT years had undersTood -- he is The firsT farm boy in 35 years To become PresidenT of The UniTed STaTes. Read David Lawrence's exclusive inTerview wiTh Mr. Coolidge in The May 24, issue. (Five cenTs a copy, $I a year) The above prices were righT in line wiTh The markeT. Many people were invesTing; and if They could have predicTed The rise of The Bull MarkeT, They would have purchased General ElecTric sTock for 220%, General MoTors for 83, B. F. Goodrich for 2|, Coca Cola for 66, Sinclair for 203, Sears for 83, Packard for l0, U.S. Rubber for 30, and WoolworTh for 3l8%. The dips and unbelievable rises would have been a good Topic for a s eech if The " reaT de ression” had been anTicipaTed by Cannon, P 9 P buT in I924, prices and prosperiTy did noT indicaTe The evenTual crash. "Violence" would have been a good Topic for The year, and aT leasT one oTher speaker used if as a sTep To oraTorical fame. Clarence Darrow defended Leopold and Loeb in The Franks murder case. Frederick Lewis Allen describes Darrow as "a radical, a friend of The underdog, an agnosTic, who had recenTIy jumped inTo The limelighT Through his defense of Leopold and Loeb."2 WiThin a year Darrow would engage anoTher famous oraTor, William Jennings Bryan, in The famous Sc0pes Trial; and while This mighT noT be violence in The same sense, iT cerTainly creaTed a violenT reacTion. The Topic of violence in religion was handled by The courTs in Those years, and Cannon couldn'T, or aT leasT didn'T, find a speech Topic in violence or religion. The newspapers covered many popular acTiviTies in The sporTs world; in baseball, RabbiT Maranville won a game for The PiraTes in The I4Th inning; and racing, Tennis, golf, fencing, boxing, fooTball, baskeTball, polo, crew, pockeT billiards, and rugby all received coverage in The New York Times. While many Missourians have been inTeresTed in sporTs, The province of sporTs rheToric among poliTicians is occupied wiTh professional sporTs anTi-TrusT suiTs in I924. There were many poliTical problems which Cannon mighT have picked as a subjecT for a major speech. On inTernaTional Topics, PresidenT Coolidge wroTe a leTTer opposing The independence of The Phillippine Islands and said, ”The Phillippine people are by no means equipped for The heavy burden . . . of poliTicaI independence."3 2Frederick Lewis Allen, Only YesTerday, (New York: Harper and Row, I964), p. I68. The brackeTs are mine. 3Irving and Nell Kull, fig_Encyclopediaigi American HisTory, (New York: Eagle Books, I965), p. 366. 39 Cannon Took excepTion To The remarks, and while IaTer supporTing The efforTs for The naTion's independence, did noT speak on The issue in I924. There were oTher inTeresTing poliTicaI problems. The TeapoT Dome invesTigaTion was a conTroversial Topic, especially for an elecTion year. And while The campaigning was highlighTed by The furor, The NaTional EIecTion resuITs were noT indicaTive of The furor. Cannon's decision To leave The affair To older and wiser poliTicians appears To have been a wise one, because iT did noT affecT his disTricT. Since if was an elecTion year, The poliTical convenTions nominaTed Their candidaTes. The Republicans nominaTed Calvin Coolidge for Presi- denT, and The DemocraTs nominaTed John W. Davis of WesT Virginia and Charles W. Bryan as his running maTe. There was a Third power in The I924 elecTion which was significanT enough To gain aTTenTion. Burl Noggle evaluaTes The abiliTies of The Third parTy candidaTe. Coolidge and Davis were The Two leading conTesTanTs, buT aT leasT one minor parTy candidaTe was Their equal, even Their su- perior, in abiliTy and achievemenT. The Republican SenaTor of Wisconsin received The presidenTial nominaTion on a Pro- gressive ParTy TickeT 4 WiTh all of These poTenTiaI issues, Cannon had To pick someThing which would heighTen his appeal wiTh The people of his disTricT and esTablish his compeTence as a member of Congress. The firsT Term in office is an imporTanT one in esTablishing a repuTaTion and image for The voTers of a RepresenTaTive's disTricT. Therefore, Clarence Cannon selecTed an issue which would aTTracT supporT from his consTiTuenTs as well as demonsTraTe his posiTion on a naTional Topic. He selecTed The 4Taken from Burl Noggle, TeapoT Dome, (New York: NorTon Library, I965), p. I65. He aTTribuTes The idea To KenneTh McKay, The Progressive IWavemenT-gi I924, (New York, I947). 4O McNary-Haugen Farm Relief Bill as his speech Topic. IT was a measure concerning price equiTies of farm producTs, and The resulTs of The bill would have far-reaching effecTs on The farm communiTy and on The organizaTion of farm cooperaTives. Because This was a local concern, because if was a Topic on which Cannon was prepared To speak, and because The local concern would be incorporaTed in naTional IegislaTion, he selecTed This Topic as his firsT major address. An impressive defense of local inTeresT would help insure his reTurn To Congress even againsT an incumbenT PresidenT in prosperous Times. This speech on The McNary-Haugen bill will be The subjecT of analysis ThroughouT The remainder of The chapTer. Logical Analysis The purpose of Cannon's speech seems To emanaTe from his experience in a farm communiTy and his already vasT experience as a parliamenTarian. Having served as parliamenTarian under boTh Republican and DemocraTic House Speakers, he was aware of The meThods of eliminaTing a bill before iT can be presenTed adequaTely. In The beginning of his speech, he aTTempTed To clarify The issue: If The House agrees To a moTion To sTrike ouT The enacTing clause afTer The reading of The firsT secTion, There will be no opporTuniTy To read The bill under The five-minuTe rule and, of course, no opporTuniTy To offer amendmenTs. ThaT is a final disposiTion of The bill wiThouT opporTuniTy for perfecTing amendmenTs of any kind. Cannon's iniTial purpose was To prevenT The passing of The moTion To sTrike The enacTing clause. IT was This parliamenTary foresighT which provided The inTroducTion for This speech. ‘ 5Congressional Record, May 23, I924, p. 9343. See Appendix A for compleTe TexT. 4l The Topic was suiTed To him because of his knowledge of The needs of his Congressional disTricT, and This debaTe afforded him The opporTu- niTy To speak in behalf of The farmer. The effecTs of farm prices were severely felT in a small farm communiTy. Missouri, as a prime agricul- Ture producer in I924, and Elsberry, as a small communiTy, made Cannon acuTely aware of The price compeTiTion facing The farmer. A knowledge of whaT The bill would accomplish provided The raTionale for his Thesis sTaTemenT. The bill is merely designed To give The farmers an opporTuniTy To organize and develop Their own markeTing machinery, a Task accomplished by every oTher indusTry many years ago, buT hiTherTo denied The farmer by condiTions of environmenT and economic handicaps. He repeaTed The purpose of The bill, and was more specific abouT whaT The farmer would gain from a bill of This naTure. The efforT was primarily poinTed To equaTing indusTry and farming. IT proposes To provide for The use of The farmer The same markeTing advanTages now uTilized by The producers of manu- facTured goods. IT proposes To relieve The domesTic markeT of The surplus which depresses The price and sell iT abroad under The jurisdicTion of a cenTraIized experT agency similar To ThaT employed by sTeel, TexTiIe, and oTher indusTries. IT creaTes for This purpose a GovernmenT agency To be known as The UniTed STaTes AgriculTural ExporT CorporaTion. Realizing whaT The bill would produce, Cannon delivered The Thesis sTaTemenT of The speech. IT was To pass The bill in order To give The farmer an opporTuniTy To form The necessary proTecTion ThaT oThers have soughT Through IegislaTion. The only course Open Then is To bring agriculTuraI prices To a par wiTh The prices of oTher commodiTies To make The farm dollar worTh as much as The indusTrial dollar, To apply To 6lbid., p. 9347. —— 7lbid., p. 9545. 42 agriculTure The same principles already applied To oTher indus- Tries, and ThaT is whaT The McNary-Haugen Bill proposes To do.8 The recurring Theme was To give The farmer equaliTy Through The passage of The McNary-Haugen Bill. The speech spenT mosT of iTs conTenT jusTifying This sTaTus of equaliTy. The following secTion describes The meThodology of The speaker as he jusTified The parallels beTween indusTry and farming. Cannon's analysis of The problem seems To jusTify The acTion he asks for ThroughouT The speech. The evidence ThaT he presenTs seems To be valid, since he supporTed The mainpoinTs of his speech. For example, he used sTaTisTics compiled by The Congress, by The New York Federal Reserve Bank, by STandard Oil, U. S. STeeI, and by several prominenT railroads. He used Tax sources, The Missouri Bankers' AssociaTion, The DeparTmenT of AgriculTure, The DeparTmenT of Labor, and NaTional STock Yards, and several general figures from some smaller organizaTions. There was also a use of quoTaTions from hisTory, from Abraham Lincoln, from SecreTary Wallace; from a leTTer from The B a 0 Railroad, from The meTropoliTan newspapers, and from his personal experience. IT should be noTed ThaT The speaker used many pieces of evidence To esTablish a poinT and ThaT he made an efforT To mix The Types and sources of evidence in order To supporT The conclusions from various viewpoinTs. For example, The poinT which Cannon esTablished concerning The growTh of The UniTed STaTes was illusTraTed wiTh quoTa- Tions which seem To cover and supporT The poinT ThaT he was Trying To prove. Following are some of The sources which he used To prove his poinT. lbid. 43 The year I923, was incomparably The greaTesT year in indus- Trial and financial growTh and developmenT since The discovery of America. Figures compiled by The New York Federal Bank indicaTe ThaT during The year, 200 represenTaTive corporaTions manufacTuring pracTically every commodiTy consumed by modern civilizaTion, and profiTs of $834,000,000 as The record year for volume of business and percenTage of profiTs. The dividend of 300 percenT aggregaTing $3l8,423,295.38, declared by The STandard Oil group, The surplus of more Than $6,353,350, reporTed by The InTernaTional Shoe Co.; The annual revenue of half a billion dollars flowing inTo The coffers of The UniTed STaTes STeeI CorporaTion and iTs surplus of $54,259, 993,64 are Typical of The unprecedenTed earnings of pracTicaIly every greaT business in The counTry. His use of differenT Types of evidence is shown when he described The recenT success of The railroads. The Pennsylvania Railroad drew a revenue for I923 in excess of $775,000,000, a new high-wafer mark, and The general passenger agenT of The BalTimore & Ohio Railroad, in a circular leTTer To The members of This House, announced ThaT The year I923 was The mosT prosperous in The hisTory of The BaIiTmore 4 Ohio Railroad. The same Technique was used in showing ThaT The farmer was in an exTremely unequal siTuaTion. And The comparison was supporTed wiTh similar proofs. There is a large volume of evidence ThaT supporTed The poinTs ThaT Cannon was making. Therefore, his speech was noT weak because of The amounT of supporTing maTerial. The skill of analysis and synThesis is revealed in Cannon's meThod of relaTing The evidence To his argumenTs and formulaTing iT info a logical sequence. The evidence was used To formulaTe a primarily deducTive speech. Many of The major argumenTs were consTrucTed on The hypoTheTical syllogism. For example, he iniTiaTed his speech by explaining The consequences of a parliamenTary moTion To sTrike ouT The enacTing clause. The premises for The hypoThe- Tical syllogism were wiThin The conTexT of Cannon's explanaTion. BuT To 44 make sure ThaT The audience undersTood The effecTs, he puT The major premise in The "if, Then” sTrucTure when he said: If The House agrees To a moTion To sTrike ouT The enacTing clause afTer The reading of The firsT secTion, There will be no opporTuniTy To read The bill under The five-minuTe rule and, of course, no opporTuniTy To offer any amendmenTs. The speaker proceeded To give reasons why The debaTe should noT be cuT off, and in facT, he argued ThaT The bill should be passed. His minor premise was ThaT: ElemenTal jusTice demands ThaT agriculTure receive The same OpporTuniTy which has been accorded every oTher inTeresT in The counTry since The session began, and as a moTion is offered To sTrike ouT The enacTing clause and deny furTher consideraTion iT should be decisively defeaTed and The farmer given aT leasT an opporTuniTy To presenT his case. [Applausej' The conclusion was obvious, Then, ThaT The enachenT clause should be IefT in The bill. The whole inTroducTion of The speech was Tied up in This hypoTheTical syllogism and smooThly led Cannon inTo The main TexT of The speech, which was designed To show The use and effecTiveness of The McNary-Haugen Bill. AnoTher insTance of The hypoTheTical syllogism demonsTraTed how The farmer could profiT under The McNary-Haugen sysTem. If The price of The 404 arTicles advanced, The price of hogs would advance; if The price of The 404 commodiTies declined, The price of hogs would decline. So The farmer could always be cerTain ThaT The dollars which he received for his hogs would buy as much as They boughT before The war. He could no longer be robbed, as under The presenT sys- Tem, by having The manufacTurer raise The price of The 404 neces- siTies while The packer aT The same Time lowers The price of hogs.l3 There are several ways of approaching whaT Cannon is saying; buT probably " bid., p. 9343. lbid., p. 9344. 45 The plainesT way is simply, ThaT, if The farmer is no longer To be robbed Then, Congress should pass IegislaTion (The McNary-Haugen bill) which keeps prices correlaTive wiTh manufacTured iTems. The farmer should noT be robbed, Therefore, pass The McNary-Haugen bill. This syllogism noT only was powerful as a logical meThod, buT iT had signifi- canT language implicaTions and paTheTic appeals which will be discussed IaTer. Cannon also used a disjuncTive syllogism in This speech. He compleTed The syllogism by sTaTing The alTernaTives; and afTer denying The desirabiliTy of one alTernaTive, he esTablished The second alTerna- Tive as The only possible soluTion. EiTher farm producTs musT be raised To The level of non- agriculTural goods or The price of The IaTTer musT be broughT down To ThaT of farm producTs. This is The greaT problem in The UniTed STaTes Today. The IaTTer course is noT To be considered. IT is neiTher pracTicable nor desirable. The only course open Then is To bring agriculTural prices To a par wiTh The prices of oTher commodiTies -- To make The farm dollar worTh as much as The indusTrial dollar, To apply To agriculTure The same prinCiples already applied To oTher indusTries, and ThaT is whaT The McNary- Haugen bill proposes To do. By explaining The alTernaTives and illusTraTing The effecT of boTh clauses, and Then proceeding To use former argumenTs To jusTify his con- clusion, Cannon is Technically correcT in his use of The disjuncTive syllogism. The quesTion which was noT posed was, are These The only alTernaTives? CerTainly They would be The desirable alTernaTives for The defender of The syllogism, buT an opponenT may see oTher possible soluTions. 46 As an advocaTe, Cannon used These deducTive meThods carefully and accuraTely, and his conclusions musT be judged valid unTil alTernaTives can be suggesTed. He was also adepT aT The meThods of inducTion. The speech was consTrucTed in such a way ThaT iT was necessary To show ThaT The UniTed STaTes was wealThy, ThaT indusTry had received many aids from The governmenT, and ThaT The farmer had received neiTher weaITh nor aid. Cannon illusTraTed all of The poinTs inducTively by giving an abundance of examples, by showing cause and effecT, and by comparing The alTerna- Tives aT issue. Examples, sTaTisTics, TesTimony, and personal experience were previously discussed as evidence. The volume of maTerials gave credence To his posiTion on The McNary-Haugen bill. The inducTive cause-effecT illusTraTion furTher sTrengThened his posiTion and can besT be illus- TraTed in Cannon's explanaTion of farm spending. When we come To invesTigaTe This remarkable discrepancy beTween The buying power of The farm dollar and ThaT of The indusTrial dollar we find iT is direcTIy due To meThods and condiTions of markeTing.l5 Cannon Then proceeded To illusTraTe This cause-effecT relaTion- ship by using specific insTances of pasT farm spending and fuTure plans for farm expendiTures, and from These insTances he drew his conclusion. The comparison-conTrasT Technique was illusTraTed in describing The wide differences beTween farming and business. In The sTrucTure of The speech, he builT The enTire firsT secTion on The success of America I5lbid., p. 9545. 47 and business. Then, very discreele, he depicTed how IiTTle The farmer really has financially. This comparison Technique dominaTed The speech unTil he reached an explanaTion of The McNary-Haugen bill. Here is a descripTion of The ciTy, and counTry environmenT as viewed by Cannon. While indusTry is enjoying an era of prosperiTy never dreamed of and labor is receiving The highesT wage since The dawn of civilizaTion, The farmers of America are in direcT disTress. Farm producTs are selling aT less Than The cosT of producTion; Taxes remain unpaid; crediT is exhausTed; farms are being abandoned; counTry banks are failing; foreclosures are common; and sTandards of living have declined To a minimum. While The roar of Traffic and The hum of prosperiTy fill The ciTies, ouT in The counTry only a few miles away are ruin and privaTion.'9 The differences were alarming for The farmer, and The rewards of The Two differenT aTmospheres were illusTraTed in The move away from counTry life. This secTion of The speech porTrays The greaT division beTween The prosperous and The non-prosperous, and iTs inTenT was To show The vasT financial disTance beTween The Two groups. AnoTher illusTraTion shows how Cannon viewed The double sTandards applied To The Two areas. We are Told ThaT The farmer's problem can noT be solved by The enachenT of laws; ThaT we can noT IegislaTe prosperiTy. Apparenle iT is all righT To IegislaTe for The millionaire banker, The Wall STreeT capiTalisT, The indusTrial baron and The railroad manipulaTor, buT when The farmer presumes To ask for a living wage The propsiTion is branded as economically unsound and socialisTic and he is given faTherly advice and Told he musT help himself. The deducTive and inducTive meThods used by Cannon were well consTrucTed. He supporTed his reasoning wiTh several Types of proof, and he aTTempTed To give sufficienT examples in order To insure credi- biliTy of The argumenT. In This I924 speech, he had argumenTs, evidence, '6lbid., p. 9344. '7lbid., p. 9346. 48 and organizaTion, and he correlaTed The maTerials To his argumenTs and To his main Thesis sTaTemenT. EmoTional Analysis The appeals ThaT Cannon used To aTTempT To arouse The emoTions of The audience show ThaT he was aware of The audience ThaT he was addres- sing. Even more imporTanle, The speech reveals ThaT he selecTed appeals ThaT mighT geT a favorable reacTion from his audience. The major appeal ThroughouT The speech was ”jusTice.” The firsT quesTion would obviously be, how do you know The Theme was jusTice? And secondly, whaT audience was he addressing? The firsT quesTion is relaTively easy To answer. There are aT leasT Ten references To The Theme of jusTice wiThin The speech. The opening and closing of The speech are based on The concepT of fair play, and The body of The speech conTains a large number of advanTages which indusTry had accumuIaTed, and which had been denied To The farmer. The firsT hisTorical example used porTrayed The plighT of The farmer, and iT also compared jusTice of Today and yesTeryear. One of The principal grievances charged againsT King John of England, during his regency for Richard, was ThaT he refused To hear The common people. The wealThy and noble could always secure an audience, buT The peasanT, The farmer, and The laborer, The bone and sinew of medieval England, were denied and refused redress. If This moTion To sTrike ouT The enacTing clause is agreed To, The SixTy-eighTh Congress subjecTs iTself To The same criTicism. The rich and powerful have never failed To receive a respechul hearing by This Congress. According To The speech TexT, Cannon received applause in The nexT paragraph when he argued ThaT The enachenT resTricTion would deny The lbid., p. 9343-44. 49 baresT elemenTs of jusTice. OTher phrases ThroughouT The speech show ThaT The farmers' posiTion in socieTy was below The sTandards of The resT of The populaTion. He also illusTraTed ThaT The amounT of work and ef- forT of agriculTure, compared To indusTry, was grossly disproporTionaTe To The awards which The farmer received. Such sTaTemenTs as, "BuT The farmers' disadvanTage does noT end There. ThaT is only The beginning;" and, "Under This double sysTem of shorTchanging, The farmer is rapidly being reduced To peonage," illusTraTes ThaT Cannon was aiming aT a more jusT alignmenT of profiT for The farmer.'9 This was noT The only manner in which Mr. Cannon applied his appeal To jusTice. His quoTaTion from Abraham Lincoln and a phrase from The preamble To The ConsTiTuTion was an aTTempT To sTir The feelings of paTrioTism, and To remind The audience ThaT The UniTed STaTes would never knowingly propagaTe injusTice. The final paragraph sums up The inequi- Ties ThaT The farmer has received and This appeal also received applause from The audience. The farmer deserves well aT The hands of The NaTion. He has produced unsTinTedly The mosT essenTial elemenT of naTionaI wealTh. He has fed To surfeiT our armies in war and our ciTizens in peace. Suffering rankling inequaliTies, he has neverTheless generously and paTrioTicalIy conTribuTed his all wiTh meager reward. We musT noT fail him in his hour of need. LeT us pass This bill and resTore To him and The rural America Their righTful share Of The NaTion's prosperiTy. [Applause]20 Since The Theme of jusTice is so prevalenf, The quesTion as To whom Cannon was addressing needs To be asked. The firsT response To The quesTion, of course, is The RepresenTaTives. Cannon, as a relaTively new 50 member of The House, was supporTing The bill and was urging The oTher members aT leasT To give iT an opporTuniTy To be debaTed in full. This approach would be especially appealing To Those RepresenTaTives who represenTed farm communiTies and sTaTes, similar To Cannon. His speech was also useful in demonsTraTing how well The new RepresenTaTive from Missouri could defend his areas' inTeresTs. This Type of debaTe speech was well suiTed To Cannon's abiliTies (as was noTed earlier) and under mosT condiTions seems To be logically sound and well supporTed. The appeals To jusTice and To The responsibiliTies of The proTecTors of The consTiTuTion seem To be well adapTed To The law makers. While The above descripTion fiTs The audience in The chamber, iT in no way precludes The possibiliTy ThaT The speech was delivered for someone oTher Than The House of RepresenTaTives. In facT, many of The quoTaTions seem To show an appeal far beyond The halls of The House. The appeals To paTrioTism and jusTice, The illusTraTion of The farmer and The use of The consTiTuTion were appealing To The Missouri home-folk as well as To The lawmakers. Perhaps The use of Missouri examples was even more appealing To his consTiTuenTs Than iT would To The House mem- bers. His supporTing maTerial builds The presTige of The farmer and his use of The Missouri Farmers AssociaTion is a good illusTraTion of The poinT. The Two greaTesT livesTock commission companies in The CenTral WesT, if noT in America, are The Farmers' Commission Co., organized by The Missouri Farmers' AssociaTion, and Producers' Commission Co., organized by The Missouri Farm Bureau FederaTion.2' 5| and The Missouri Famers' AssociaTion organized in I9l4, is Today The largesT dealer in poulTry and eggs in The UniTed STaTes and handles a larger volume of business in The Two commodiTies Than eiTher Armour or SwifT.2 The appeal To The local audience is furTher demonsTraTed when Cannon exTended his remarks by giving examples of how The McNary-Haugen bill would benefiT The farmer. His examples were based on The Missouri farmer and he illusTraTed how The bill would benefiT The Missourian. During The year I923, The STaTe of Missouri produced 37,947,000 bushels of wheaT, l96,000,000 bushels of corn and approximaTely l,lll,600,000 pounds of pork. The Table below shows The addiTional revenue which would have been derived from These producTs had The raTio price been in effecT: Missouri, I923 APPROXIMATE INCREASE IN WHEAT, CORN AND HOG VALUES IF RATIO PRICES HAD BEEN IN EFFECT Wheaf ________________________ $19,352,970 Corn ........................ 3|,497,600 Hogs ........................ 46,687,200 Tofa. --------------------- $97,537,770 In oTher words, under The McNary-Haugen bill The STaTe of Missouri would have received in one year from These Three commo- diTies alone approximaTer $I,OO0,000,000 more Than The prices acTually paid The farmers who produced Them.23 According To Cannon, The Missouri farmer should be quiTe concerned wiTh The obvious loss of income. The reason Then ThaT Cannon supporTed The bill becomes clear, and very real when felT in The pockeTbook, especially when according To Mr. Cannon, iT was an unjusTified and an unnecessary loss. Finally, Mr. Cannon shows The Tragedy of The siTuaTion, and he illusTraTes how The Missouri farmer is Typical of The naTion's sTruginng agriculTure populaTion. 2%bnx,p.9yn. 2¥bnx,p.9ym. 52 And Missouri is no excepTion. The enTire farming indusTry is affecTed by a devasTaTing financial blighT. According To a survey by The DeparTmenT of AgriculTure The average gross annual income per farm in The UniTed STaTes is $7I2. This is noT for each person buT for each farm. IT is The piTiful reward of Those who work The longesT hours, under The mosT adverse weaTher condi- Tions, and aT The mosT laborious profession known To man. While iT is True ThaT Cannon is addressing his consTiTuency, which is almosT ToTalIy a farm populaTion, he is speaking for The farmer everywhere when he says: While The roar of Traffic and The hum of prosperiTy fill The ciTies, ouT in The counTry only a few miles away are ruin and privaTion.25 The young represenTaTive seems To be aware of cerTain emoTionaI appeals and ThaT These appeals covered a wide range of IisTeners. The appeal To jusTice fiTs boTh The immediaTe Congressional audience and The audience of farmers. The aTTempT To influence The Congressmen mighT enable Cannon To pass The bill. The appeal for The farmer would gain him supporT wheTher he won The debaTe or noT. EThical Analysis WheTher one analyzes The speaking of Clarence Cannon from The ArisToTelian definiTion of "eThos” or from a modern vieWpoinT of ”Personal Proof" The resulT is The same. This sTudy will use The Terms "compeTence, good characTer, and good will" To describe The occurence of eThical appeal in Cannon's speaking. This secTion of The chapTer will view his eThos Through The TexT of his speech, and if will relaTe his 24Ibid., pp. 9344-45. 25lbid., p. 9344. 53 -eigg§ To The probable audiences.26 The major meThod of esTablishing compeTence was discussed Through- ouT The logical analysis secTion. The young Congressman worked hard To esTablish a valid chain of reasoning, and he supporTed his argumenTs wiTh a large supply of evidence. The evidence came from many sources, and The whole speech gives an impression of respecTable argumenT. Whe- Ther The audience compleTely agreed wiTh his conclusion is noT imporTanT aT This poinT. The imporTanT quesTion is wheTher or noT They had respecT for The work and meThodology. While There is no evidence available for This speech, if was This kind of speech which won him a repuTaTion as a conscienTious worker. Fully armed in every debaTe and discussion he was a formidable ally when he was on your side of an issue; equally formidable if he were on The oTher. AnoTher RepresenTaTive from Missouri was more specific abouT Cannon's abiliTy To be fully armed for debaTe. Mr. Speaker, perhaps To me The greaTesT TraiT of This very disTinguished American was ThaT he was whaT I would regard as a Congressman's Congressman. He was a real sTudenT. He did his homework. He had sTrong views buT he backed Them up Through The work in which he engaged.28 These examples are demonsTraTions of The repuTaTion ThaT Cannon developed as a speaker. This parTicular speech illusTraTes how The young Missouri RepresenTaTive achieved his repuTaTion. RepresenTaTive Carl Vinson knew Cannon when Clarence was firsT brcmghT To WashingTon, D. C. wiTh Champ Clark. He was impressed wiTh —_ 26KenneTh G. Hance, David C. Ralph, and MilTon J. Wiksell, Principles ELL Speaking, Second ediTion, (BelmonT, California: WadsworTh Publishing CO-, I969), p. 80. 27RepresenTaTive Joe D. Waggonner, Memorial Services, p. l00. 28RepresenTaTive Thomas B. CurTis, Memorial Services, p. 2|. 54 Cannon from The firsT Time he meT him, and was pleased when Cannon was elecTed To Congress. He found ThaT Cannon was a very capable and respecTed Congressman. "He had already made his mark in The House even before becoming a Member, and he immediaTely aTTained a posiTion of prominence and respecT.” Cannon's use of local maTerials gave an impression of compeTence To his consTiTuency as well as To his colleagues. His use of Missouri businesses noT only kepT him in Touch wiTh Missouri problems, if gave The voTers an opporTuniTy To check on The siTuaTion as Cannon explained if. He also used his parliamenTary knowledge To inTroduce The subjecT of his speech. Since he had been parliamenTarian under boTh Republican and DemocraTic Speakers of The House, This acknowledged compeTence gave him an enTry info a Topic aT which he was noT yeT an acknowledged experT. Perhaps This was an aTTempT To deveIOp compeTence from one subjecT (parliamenTary procedure) inTo anoTher area (farm problems). By using jusTice as a Theme, and by illusTraTing ThaT The farmer was being unfairly discriminaTed againsT, Cannon was building his appeal in The eyes of his disTricT voTer.. This was an efforT To esTablish good characTer. To illusTraTe ThaT he was only asking for a fair deal, Cannon reviewed The IegislaTion. In facT, The farmer in urging This IegislaTion is asking no favors and seeking no special consideraTion. The bill is noT a measure proposing class IegislaTion by depriving oThers of Their righTs as is so ofTen and so unjusle charged, buT proposes merely To resTore To The farmer righTs of which he has long been deprived by IegislaTion already on The sTaTuTe books. 29Congressional Record, May 23, I924, p. 9346. 55 IT is difficulT To believe ThaT an audience of RepresenTaTives from The farm area, or ThaT residenTs of a farm communiTy, could find Cannon a man of ill will in This speech. The opponenTs of The McNary-Haugen bill would undoubTedly view The siTuaTion wiTh a differenT perspecTive. However, The Technique, and The aTTempT To force The OpposiTion inTo an unfavorable lighT, musT be admired. While opponenTs may have discerned a degree of ill will when Cannon slipped a biT of sarcasm in The speech, his supporTers would have pro- bably approved of This TacTic. . The financial experTs, in summing up in The meTropoliTan newspapers The siTuaTion on January I, I924, announced ThaT Wall STreeT had enjoyed a greaT year and was ”saTisfied.” Those conversanT wiTh whaT is required To gorge iT can well undersTand whaT is meanT when iT is announced ThaT Wall STreeT is ”saTisfied."30 The very naTure of his procedure and producT was an iniTial form of eiflgs building, when The whole of Cannon's career is puT inTo perspecTive. The sTandards of evidence and reasoning were high in This speech, and These sTandards were respecTed by men such as RepresenTaTives Waggonner and CurTis. The appeals To paTrioTism and jusTice can be viewed as personal values of The new RepresenTaTive, and These values helped esTablish The characTer of The speaker. The degree wiTh which he mainTained These sTandards will be closely waTched ThroughouT This paper. There is one oTher facTor which Cannon used To esTablish a favor- able repuTaTion as Congressman. _— 3Olpid., p. 9344. 56 Even in The busy life he led, he always mainTained an immaculaTe appearance in a well pressed suiT. For a man who had reached The age of 85, he was Truly a remarkable person.3| EvidenTIy Cannon was aware of impressions and he aTTempTed To eradicaTe any unnecessary complicaTions of eThos by mainTaining sTricT sTandards of research, preparaTion, and appearance. Conclusion The young Clarence Cannon had an excellenT grasp of The principles guiding The use of evidence and reasoning. He had sufficienT and repre- senTaTive evidence and he used iT in a varieTy of ways. His logical consTrucTion was accuraTe and imaginaTive, and The syllogisms are supporTed and valid as he used Them. He used Theme repeTiTion To carry his poinT, and his comparison and conTrasT Techniques were inTeresTing and enlighTening in describing The difference beTween The farmer and The ciTy folk. The emoTional appeals by Mr. Cannon revealed a consciousness of his poTenTial audience. He appealed To The vicTimized farmer by ciTing The ConsTiTuTion, Abraham Lincoln, jusTice, and equaliTy. He used The same appeals To convince The Congressmen ThaT The bill was jusTified and necessary. The complicaTions of working wiTh The Two audiences were vasT, buT The speech was appealing To boTh groups. A measuremenT of This speech is difficulT To assess. Was The speech a success? A correlaTion beTween This speech and his re-elecTion is impossible, buT The amounT of inTeresT ThaT speeches of This naTure CreaTed is described by Burl NOggle: 3'RepresenTaTive William J. Randall, Memorial Services, p. 3|. 57 BuT John P. Gleason, while noT denying The self-inTeresT ThaT business displayed in The l920's, has found ThaT debaTe and publiciTy on The McNary-Haugen plan among businessmen was "decidedly beneficial” To The American farmer. AIThough mosT businessmen )pposed The plan, They did begin To realize ThaT someThing musT be done abouT The farm problem. The McNary- Haugen campaign ”helped To prepare The business communiTy for (New Deal form) IegislaTion of The l930's.32 AT The very leasT Cannon esTablished a viewpoinT which his consTiTuency and colleagues could evaluaTe for fuTure use. AT The mosT he creaTed a showdown which The SaTurday Evening PosT described. Being a farmer himself, and represenTing a wholly rural disTricT, Cannon is an especially fasT man wiTh a billion when iT comes To farm IegislaTion. Cannon's canniness has pushed every Type of aid To agriculTure since I924, when his parlia- menTary skill forced a voTe on The pioneer McNary-Haugen farm- price-supporT bill -- a showdown_neiTher major parTy wanTed in ThaT presidenTiaI-elecTion year?3 32Burl Noggle, "The TwenTies: A HisToriographical FronTier," The Journal 91 American HisTory, Vol. 53, (SepTember, I966), p. 308. 33R. F. Healy, "Nobody Loves Clarence,” SaTurday Evening PosT, V. CCXXII, (March 25, I950), CHAPTER FOUR CANNON AND HOOVER FACE THE DEPRESSION: I928-l932 The years of The Hdover adminisTraTion were years which saw Cannon spend his speaking Time clarifying his views abouT governmenT spending compared To governmenT income. IT was also a Time which necessiTaTed speeches To gain supporT from Missouri voTers. Depression Times were Times which had To be spenT placaTing The consTiTuenTs, or aT leasT a Congressman musT appear To be making an efforT To saTisfy Their needs. IT was necessary To keep The disTricT populaTions informed abouT Congres- sional affairs so ThaT The depression could be explained and perhaps seTTled in some manner. CerTainly wiTh a Republican sTiII in The WhiTe House (even Though he was a new one) a sTalwarT DemocraT looking for issues should noT be aT a loss for a subjecT which jusTifies his sTand and poinTs ouT The inadequacies of The Republican adminisTraTion. Cannon, however, did noT choose The rouTe of parTisan poliTics and opponenT casTigaTion. RaTher, he conTinued To build on his former farm policies (such as The McNary Haugen Bill) and spending, and he also esTablished several Missouri projecTs as necessary and desirable. By March 30, I932, The economic siTuaTion required a forTy million bushel of wheaT disTribuTion ThroughouT The organizaTional machinery of The Red Cross. In July, an addiTional forTy-five million bushels of WheaT and 240,000,000 pounds of coTTon were added for furTher disTribu- Tion by The REHj Cross. Grain and coTTon prices dropped sTeadily, and, 58 59 The farmer suffered because of The many price Ierowns. Cannon had illusTraTed The problem as early as July 28, l93l, when he issued a ' He showed wheaT sTaTemenT Through The DemocraTic NaTional CommiTTee. aT 23¢, corn aT 30¢, and coTTon aT 6-7¢, wiTh prices sTilI Tumbling. A look aT The average yearly prices of wheaT, corn, and coTTon demon- sTraTes The markeT problem. I925 I929 I930 I93I I932 I933 WheaT l.437 |.O36 .67l .39l .382 .744 dollars/bushel Corn .70l .799 .5l8 .32I .3I6 .520 dollars/bushel CoTTon I9.6l I6.78 9.46 5.66 6.52 IO. l7 cenTs/pound 2 While farmers in The Middle WesT were given a moraTorium on Taxes in some counTies of Kansas, There was no moraTorium on droughT or on The plague of grasshoppers reporTed in Iowa, Nebraska, and SouTh DakoTa.3 The depTh of depression was reached in ThaT I932 period. Besides The farm problems, The STock Exchange prices dropped from a I929 high ToTal index of 26.02 To a I932 low of 6.93f' UnemploymenT reached fifTeen million by The end of The year, wiTh The naTional income cuT from $8I billion To $42 billion. On July I, I929, SecreTary Mellon predicTed a Tax cuT for The year (because of a surplus of $l85 million and a $300 million surplus esTimaTed by l93l), buT The depression soon made iT impossible for his predicTion To be realized.5 ‘. 'New York Times, July 28, l93l, "Blames High Tariff for Farmer's Ills.” 2The STaTisTicaI HisTory g: The UniTed STaTes from Colonial Times 12 TTNe PresenT, (STanford, ConnecTicuTT: Fairfield Publishers, I965, pp. 296- 297, 30l . 3Irving S. & Nell M. Kull,‘Ag Encyclopedia 91 American HisTogy, PP- 38I~82. 4|bid., p. 657. 5N. Y. T. headlines on July I, I929. 60 Foreign policy was ofTen forgoTTen during This period for several reasons: (I) domesTic policies caused sufficienT aggravaTion and unseTTled problems; (2) STimson and Hoover did noT view cause and solu- Tions in The same manner; (3) and The lack of cooperaTion evenTually beTween The PresidenT and The SecreTary of STaTe led To a sTalemaTe. Richard W. Leopold verified ThaT These Types of problems exisTed beTween STimson and Hoover. He (STimson) was readier To supporT diplomacy wiTh armed forces and To mainTain peace Through consulTive TreaTies. He believed ThaT economic sancTions could resTrain an aggressor, while Hoover feared They would precipiTaTe hosTiliTies. The PresidenT was cauTious, circumspecT, and keenly alive To domesTic pressures; The SecreTary was bold, forThrighT, and deeply concerned wiTh foreign problems . . . . For ng years They worked in harmony and Then drifTed sTeadily aparT. The depression was a good reason for sTressing domesTic problems because The domesTic problems were immediaTe To The people, and The soluTion of Those problems necessiTaTed The aTTenTion and acTion by Congressmen. The small businessman and The rural populaTion were dependenT on The acTion ThaT Congress would Take regarding prices and sTabilizaTion. The voTers were anxious To know whaT Their Congressmen had in mind as a soluTion. There is liTTIe wonder Then, ThaT on March 30, I932, Cannon gave a speech designed To bring revenue inTo The governmenT. JusT eighT days IaTer Franklin Delano RoosevelT broadcasT his "for- goTTen man" speech, which would keynoTe his preconvenTion campaign. Can- non was appealing To The same kind of individual wiTh The same, Though more IimiTed, objecTive in mind; reelecTion To Congress. The amendmenT presenTed by Cannon was designed To force The big busi- nessses To pay a larger share of The Taxes and iT was also designed To 6Richard W. Leopold, The GrowTh 91 American Foreigg Policy, (New York: Alfred A. Knopf, I962), p. 410. C ._ 6| prevenT The large corporaTions from eliminaTing The small, independenT businesses. The developmenT of The soluTion, The aTTempT To equalize compeTiTion, and The increase of governmenT income are The major poinTs of The speech. The logical Techniques used in This speech differ sig- nificanle from The speech previously examined and The change in The Techniques will be closely followed. Logical Analysis The firsT argumenT ThaT Cannon advanced was designed To show ThaT The weighT of evidence was favorable To The amendmenT. While The argu- menTs appeared To be documenTed iT was really an appeal To presTige. The efforT To include so many imporTanT personages seems To aTTempT To preclude a subsTanTive examinaTion of The issues. Who could refuse The amendmenT or deny The supporT by The Speaker of The House, The majoriTy leader, and The acTing chairman of The Ways and Means CommiTTee and sTilI voTe logically? The inference was ThaT because of The powerful supporT, The amendmenT musT make sense. All Three disTinguished Members of The House wiTh Their long experience in maTTers of Tax IegislaTion and wiTh an inTimaTe knowledge of The principles of TaxaTion, hearTily indorsed [gig] The proposal presenTed in This amendmenT when if was under consideraTion in I929. The evidence, Then, was based on The presTige of his colleagues, and This was perhaps one of The mosT significanT misTakes in his public speaking career. There are several possible explanaTions regarding Cannon's acTion. He could have been aTTempTing To force Garner inTo a public sTaTemenT; he -___.2 7Conggessional Record, March 30, I932, p. 7I24. See Appendix B for compleTe TexT. 62 could have used Garner's I929 supporT as evidence of The value of The proposiTion; or, he could have failed To check wiTh The leaders regarding Their presenT disposiTion Toward The maTTer. The lasT of These possi- biliTies seems To be The mosT likely because Cannon does noT pursue a logical course of discussion ThaT would reveal Garner's inconsisTencies, nor does he push Garner for a supporTed explanaTion of The change in posiTion. Also, he drOps all discussion abouT The leaders' aTTiTides Toward The bill, and franTically aTTemst To subsTiTuTe documenTed maTerials in place of presTige. Finally, There is no furTher reference To Garner or The oTher leaders as evidence for The sTrengTh of The proposiTion. The analysis of The evidence and reasoning will demonsTraTe The shifT in Cannon's approach afTer Garner's inTercession. Therefore, Cannon evidenle failed To check his sources in order'hafind ouT wheTher The Speaker of The House was sTiII supporTing an amendmenT which aTTempTed To force The corporaTions To pay Their shaTe of Taxes raTher Than avoid TaxaTion by consolidaTing Their reTurns. The Tax sysTem ThaT Cannon was discussing allowed large corporaTions To discounT Their TaxaTion by Taking losses on The subsidiary companies. The discounTing on subsidiary companies noT only avoided a large amounT of TaxaTion, iT faciliTaTed The crushing of small independenT businesses which were forced To pay normal Taxes. AT The end of Cannon's alloTTed Speaking Time, Garner felT compelled To explain his presenT posiTion on The maTTer. The essence of The sTaTemenT was raTher condemning. "MR. GARNER- I refer To The commiTTee amendmenT, of course. I Think YOU will make a misTake if you adopT The Cannon amendmenT."8 63 Speaker Garner had an explanaTion for his change in posiTion. He explained ThaT while money was being losT, as Cannon illusTraTed, Through consolidaTed reTurns, and ThaT while he had foughT a hard baTTle To eliminaTe The consolidaTed and affiliaTed reTurns, The former posiTion had Two major flaws. FirsT, The financial siTuaTion would noT yield much. Second, afTer The firsT year The bookkeepers could readjusT To eliminaTe much of The effecT of The amendmenT. The effecT of Mr. Garner's sTaTemenT was caTasTrophic To Cannon's speech. IT ruined mosT of The logical basis for accepTing his posiTion. The facT ThaT Cannon had relied on The presTige of The mosT imporTanT members of The House is easily illusTraTed. There were pracTically no oTher sources in The speech. There was one illusTraTion from The ngig, buT The resT of The speech was supporTed by illusTraTing how DuPonT Company and a few oTher companies had escaped TaxaTion by allowing sub- sidiaries To Take losses which alleviaTed The parenT corporaTions' Tax problems. IT is True ThaT Cannon porTrayed The sTep-by-sTep procedures which The companies used To evade The Taxes; iT is also True ThaT he porTrayed The companies' meThods of eliminaTing compeTiTion. He did noT, however, give a source for any of The informaTion. NoTice how he described The working order of The organizaTion wiThouT sTaTing how he had accumulaTed The informaTion or how he had verified The accuraTeness of The informaTion. The resulT is ThaT The chain sTores noT only escape TaxaTion buT They use The law To drive ouT compeTiTion. Whenever a chain sTore is esTablished in a new IocaTion, or whenever compeTiTion becomes Troublesome, The chain sTore deliberaTely lowers prices, and runs aT a loss unTil The home sTore across The sTreeT is driven To The wall and eiTher closes or sells ouT. The loss in This branch of The chain is crediTed in The Tax reTurns againsT profiTs made in oTher branches and The chain escapes TaxaTion while if crushes The home merchanT. Then when compeTiTion is eliminaTed The chain resTores prices To a profiTable basis and recoups iTs losses and is prepared 64 To open up a new locaTion or sTrangle any independenT merchanT who Tries To enTer The field. LaTer Cannon did verify ThaT The governmenT was losing millions of dollars by having The loophole in The law. He sTaTed ThaT The "Federal Trade Commission afTer exhausTive hearings”confirmed ThaT The governmenT was losing millions of dollars unnecessarily, buT This is The closesT ThaT he came To supporTing his maTerial. The conclusion of The speech shows The effecT of The unanTicipaTed swiTch by Garner as Cannon shifTed ground. Forced inTo abandoning his amendmenT, he Tried To salvage his argumenTs by swiTching To a recommen- daTion To increase The raTe requesTed in The commiTTee amendmenT. BuT may I aT The same Time suggesT an increase in The amounT To be conTribuTed by These corporaTions over ThaT proposed by The commiT- Tee? Do you realize ThaT consolidaTed corporaTions Taking advan- Tage of This law, consTiTuTing only Two per cenT of all The cor- poraTions making Tax reTurns To The Federal GovernmenT, received finy per cenT of The enTire corporaTion income of The UniTed STaTes? Going furTher, do you realize ThaT five per cenT of The corporaTions of The counTry making Tax reTurns, and enTiTled To addiTional exempTions under This law, received nineTy per cenT of The T6Tal gross income paid To all The corporaTions of The UniTed STaTes? IT seems incrediBle, buT iT is shown by The records of The Treasury DeparTmenT. He packed as many sources and sTaTisTics in These few minuTes as he had in The resT of The enTire speech. He used four sTaTisTical examples and The UniTed STaTes Treasury as a source. The closing of The speech provide several possible explanaTions of Cannon's reacTion To Garner's sTaTemenT. He may have had more maTerials and more sources To 9|bid., p. 7I25. lbid., p. 7I27. rui- 65 call on, if necessary; buT iT appears ThaT he assumed ThaT The group had enough informaTion from previous debaTes. From This conclusion he musT have counTed heavily on The weighT of The presTigious members of The House To carry his argumenTs. Or perhaps he was caughT unaware of The abiliTy of The companies To adapT To The Tax sTrucTure. The maTerials in The conclusion would indicaTe ThaT he recognized ThaT he had made a TacTicaI error in relying on The presTige, and he was aTTempTing To recover supporT by supplying The missing argumenTs. Do you realize ThaT consolidaTed corporaTions Taking advanTage of This law, consTiTuTing only Two per cenT of all The corporaTions making Tax reTurns To The Federal GovernmenT, receive finy per cenT of The enTire corporaTion income of The UniTed STaTes? Going sTilI furTher, do you realize ThaT five per cenT of The corporaTions of The counTry making Tax reTurns, and enTiTled addiTional exempTions under This law, received nineTy per cenT of The ToTaI gross income paid To all The corporaTions of The UniTed STaTes? IT seems incredibler buT iT is shown by The records of The Treasury DeparTmenT.' The alloTTed speaking Time was used up, and his colleagues Took advanTage of his misplay by seizing The opporTuniTy To quesTion him. Meanwhile, Cannon sTruggIed To exiT somewhaT gracefully from The scene by wiThdrawing The amendmenT while asking for an adjusTmenT To The presenT law. From The sTandpoinT of argumenT and evidence, This was an exTremely weak speech by Cannon's previous sTandard. His inabiliTy To supporT his argumenTs or, more imporTanle, To anTicipaTe The change in supporT resulTed in The desTrucTion of The supporT of his speech. By removing The assumpTion ThaT The bill was supporTed by The leaders of The House, The speech was devoid of presTige and subsTanTive supporT; and conTained * "lbid. 66 only an informaTive descripTion of The way companies used Their sub- sidiaries. Even This was wiThouT subsTanTial documenTaTion. EmoTional Analysis ”Mr. Chairman, I TrusT The commiTTee will approach This proposiTion wiTh an open mind.” The above sTaTemenT is parTicular'ly deceiving when if is analyzed wiTh The informaTion ThaT The speaker ThoughT he had.IZ Cannon immediaTely inTroduced an amendmenT which he ThoughT was sup- porTed by The Speaker of The House, The majoriTy leader of The House, and The acTing chairman of The CommiTTee on Ways and Means. Cannon aTTempTed To increase The presTige facTor, IisTing The qualificaTions of These men in Tax maTTers. This would have been a valuable and inTeresTing Technique under normal circumsTances. However, The opening sTaTemenT regarding ”an open mind” allows liTTle room for Cannon To maneuver when The House leaders repudiaTe Their supporT for his amendmenT. If The commiTTee follow his advice, Then Cannon's amendmenT musT be rejecTed on The basis of supporT and presTige. In addiTion To presTige Cannon relied on The familiar appeal To jusTice. He also headed The argumenT wiTh an appeal To a beTTer-balanced budgeT. This amendmenT noT only offers a means of assisTing in balancing The BudgeT by greaTIy decreasing The exempTions of our largesT corporaTions buT iT also prevenTs The GovernmenT from becoming a parTy To unfair compeTiTion Through which The corpora- Tion wiTh many branches desTroys compeTiTion and eliminaTes The lbid., p. 7l24. 67 smaller and independenT corporaTion engaged in The same business. This secTion of The law gives The chain corporaTion an unfair advanTage over The individual corporaTion; and iT is only American fair play To repeal iT and puT The smaller corporaTion and The independenT corporaTion on a plane of equal advanTage so far as The law is concerned. There were several appeals To American fair play, and There was al- so an emphasis on phrases such as ”unfair compeTiTion” and ”unfair ad- vanTage." All of These accenTuaTed The necessiTy for change, and They anTicipaTed argumenTs in favor of The original amendmenT by forcing The defender To be supporTing an unAmerican, unfair proposiTion. Cannon was noT conTenT wiTh using Americanism and jusTice. He referred To a Bible sTory To illusTraTe The exTenT of The problem. ”The law which This amendmenT prOposes To sTrike ouT penalizes David and assisTs GoliaTh." This parTicular appeal merely highlighTed The dif- ference beTween The Two groups, and while The appeal To The ulTimaTe auThoriTy was noT a ThreaT in This case, aT leasT iT was a reminder of final jusTice. Cannon used Two oTher Types of emoTionaI appeals in This speech. One was an efforT To use The firsT premise (ThaT They are robbing The governmenT) To prove ThaT large businesses are inTenTionally hurTing The small businesses. He described The meThodology used by The chain sTores. The resulT is ThaT The chain sTores noT only escape TaxaTion, buT They use The law To drive ouT compeTiTion. Whenever a chain sTore is esTablished in a new IocaTion, or when compeTiTion becomes Troublesome, The chain deliberaTely lowers prices and runs aT a loss unTil The home sTore across The sTreeT is driven To The wall and eiTher closes or sells ouT. 4 68 Therefore, The big businesses were commiTTing Two acTs which deserve correcTion, and The whole aTTack was fraughT wiTh moral overTones. While Cannon did noT accuse The businesses of violaTing The law, he did accuse Them of using Their sTrengTh and posiTion To eliminaTe The "David's" from The compeTiTive markeT. His inference was ThaT The companies may or may noT be violaTing The law, buT They are Taking an unfair advanTage of The lesser companies. Cannon's final sTaTemenT in his address was an efforT To jusTify his resoluTion. Any emoTional impacT ThaT he may have builT from pres- Tige was losT, buT The inTenT of This secTion of The speech would be hard To misconsTrue. He was obviously Trying To leave his audience wiTh an emoTional jusTificaTion for The amendmenT. Now, if we are driven To The exTreme of Taxing The chewing gum of The children, surely we oughT To permiT The greaTesT money-making corporaTions To pay Their jusT and lawful share of The Taxes. The final fuTile aTTempT To jusTify The Taxing of These corporaTions SLJffered from lack of supporT of The Chairman. Regardless of The imagi- naaTion of The criTics, iT would be difficuIT To imagine Cannon recreaTing a favorable mood in The audience. While The logic of The speech may Fuax/e been relaTively unTouched by counTer-argumenTs, The mood and The LJreasTige were enTirely eliminaTed by The shifT of posiTion by The Speaker (DT ‘The House. Regardless of The effecT of The speech up To The poinT OT inTerrupTion, The shifT of supporT was exTremer damaging To his amefidmenT and To The IaTer suggesTion ThaT The Tax percenTage be in- CFea sed. 69 EThical Analysis There is liTTle doubT ThaT This speech did liTTle To advance The image ThaT Clarence Cannon had worked Toward since his enTry inTo The House. The Technique of associaTing The presTige of The House officers To provide sTrengTh for The measure evenTuaTed noT only a loss of sup- porT, buT a reverse of posiTion on The bill. Cannon's efforT To salvage his posiTion on The issue, and his aTTempT To jusTify his wiThdrawing of The amendmenT reveals The damage To his posiTion. Mr. Chairman, for 20 years I have cooperaTed aT every opporTuniTy wiTh The genTleman from Texas, The Speaker of The House, and This occasion shall noT be an excepTion To The rule. I am glad To have This unexpecTed opporTuniTy To express my high regard for him. I have followed him always gladly and always wiTh profiT, noT only because I am an organizaTion DemocraT, buT because of my deep personal affecTion. I shall wiThdraw my amendmenT. This parTicular speech would lend supporT To ArisToTle's hypoThesis ThaT ”we mighT almosT affirm ThaT his characTer (eThos) is The mosT poTenT of all The means To persuasion.”'7 In This speech, Cannon's secondary presTige was aT leasT Temporarily damaged. In oTher words, his dependence on The supporT of The House leaders was caTegorically denied. Regardless of The reason behind The move, Garner erased Cannon's enTire supporTing argumenT; and in addiTion, he asked ThaT The Cannon amendmenT be rejecTed. This probably eliminaTed any influence ThaT Cannon may have personally developed because The Congressmen would have To rejecT Garner's reconmendaTion over Cannon's. AT This Time in his career iT is doubeul ThaT Ckmnon would have carried sufficienT presTige To fighT The Speaker '6lbid., p. 7I27. l7ArisToTle, The RheToric 9i ArisToTle, TranslaTed by Lane Cooper, (New ‘York: AppleTon-CenTury CrofTs, Inc., I960), p. 9. 70 of The House. Since Garner made one sTaTemenT, and Cannon wiThdrew his amendmenT as a resulT, iT appears ThaT greaTer eiflgs won The baTTle. There is anoTher reason ThaT ArisToTle's hypoThesis seems sup- porTed in This speech. The argumenTs, Though poorly supporTed, were never really aTTacked by Garner. In facT, several Congressmen asked quesTions which Tended To supporT Cannon's general Thesis. However, once The Garner sTaTemenT was made, The inTenT of The speech was voided, and The argumenTs were never considered. While Cannon's IaTer use of evidence and reasoning may have helped mainTain his image as a responsi- ble speaker wiTh a jusTifiable posiTion, if was noT direcTed Toward winning supporT for a specific purpose. Thus, eThos, or The lack of iT in This case, was The major facTor in This speech. The decision To reTreaT and change TacTics allowed Cannon To salvage a few pieces. AT leasT aT This poinT he did noT launch an aTTack which mighT irreparably damage his presTige. He evidenle esTimaTed ThaT his chances of vicTory were minimal, or ThaT The risk was noT jusTified aT The Time. Perhaps he felT ThaT The Temporary loss of presTige was comparaTiver more advanTageous Than a direcT spliT wiTh The Speaker of The House. Conclusion The conclusion regarding This speech and speaking siTuaTion would have To be ThaT Mr. Cannon avoided a very uncomforTabIe siTuaTion. TTue STandard of evidence which he had developed in previous speaking siTWJaTions was parTially abandoned in This speech, and he subsTiTuTed (DresT‘ige of oThers for The evidence. By failing To check wiTh Speaker GarTmer To find ouT abouT his currenT posiTion on The bill, Cannon made 7l a dangerous assumpTion which should have been a lesson in poliTics and in public speaking. The aTTempTed use of emoTional language and The use of examples do noT overcome The weak basis of argumenT which Cannon used in This insTance. His presTige, noT yeT as greaT as The Speakers', was Temporarily reduced; and he chose noT To force a clash of persona- liTies or posiTions aT This Time. The effecT of The speech on Cannon's career was minimal. His evenTual poliTical success, and his public speaking effecTiveness seem To indicaTe ThaT This speech did noT affecT Cannon's presTige adversely. The nexT chapTer, however, will illusTraTe ThaT Clarence Cannon learned a lesson on evidence and eThos. CHAPTER FIVE ROOSEVELT AND RELIEF WhaT were you doing in January, I939? Were you eaTing lunch aT The HoTel TafT in New York for sixTy-five cenTs? Were you buying a pair of Nunn Bush Shoes for $6.95? Was your wife buying a corseT aT Macy's January Sale? AfTer all, for $5.98 To $I0.89, you could be among The besT dressed in New York. Macy's adverTisemenTs had a fooTnoTe which said, "We sell only for cash. ResulTing economics including efficiency and volume save we esTimaTe six percenT. We endeavor To have The prices of our merchandise reflecT This saving, subjecT To IimiTaTions over which we have no conTrol." The Macy's adverTisemenT indicaTes ThaT cash was an imporTanT business elemenT conTrasTed To The crediT money which we use Today. OTher economic facTors were shown in The pages of The New York Times. For insTance, General ElecTric had a I938 high of 48 poinTs and a low of 27%. AlThough There was a January average price of 4lé, recovery was slow and uncerTain. MosT of The sTocks were from five To Ten poinTs below The I938 high. Business had a long way To go To recover losses ancl confidence, There were several oTher evenTs in The news ThaT had an effecT on 'The speech The Clarence Cannon made on January l2, I939. Mr. Cannon Tcmfl< a sTand againsT The proposiTion ThaT "The ExisTing MeThods of AdnflrwisTering Relief Funds be Changed." By Taking ThaT sTand, he was suppKDrTing RooseveIT's Theory of recovery. The proposiTion seems simple 72 73 enough; buT The economics of The Time, as well as The daily evenTs, caused a deeper inTeresT and a greaTer significance Than jusT spending relief money. Why should There be any change? (Basically, The change was To be a cuT in appropriaTions). Was Congress Tired of giving away money? Was The counTry now economically sound? Was unemploymenT signifi- canTIy decreased; enough To remove a large proporTion of The aid? The answer, by Cannon, To all These quesTions is ''no”. There were oTher Things ThaT were insTrumenTaI in The decision To propose This measure. The new headlines of January I0, II, and l2 reveal a major foreign policy decision which caused economic concern in This counTry. ”Chamber- Iain Off Today on Rome Trip,” ”Kennedy, BulliTT Spur Arming Drive,” "Our Air Supremacy is Held Endangered,” ”Rebels Say Troops Are in MonTblanc,” and "BriTain ProTesTs Franco ViolaTions.” On January 5, PresidenT RoosevelT had submiTTed his budgeT message To Congress. NaTional Defense had Taken $I, 3l9, 558,000; and January l2, in a special message, he recommended an addiTionaI $535,000,000 To be spenT in The nexT Two years. The money was channeled inTo prepara- Tions for defense in The anTicipaTion of an armed conflicT. A majoriTy of Americans expressed approval of Chamberlain's Munich agreemenT in I938. BuT by January of I939, American officials were doubeul of HiTler's good inTenTions. In his annual message on January 5, RoosevelT called for American uniTy in The face of foreign ThreaTs To free insTiTuTions, and for a heavy increase in American armamenTs. The suspicions were well founded. Even Though Germany announced her World's Fair pavilion aS'The Freedom Pavilion, designed To celebraTe Germany yesTerday and Tomor—row, The HiTler army would be in Czechoslovakia by March. The UniTed STaTes was also boThered by The Japanese aggression. 74 SecreTary Hull was Taking enough acTion To make The headlines wiTh "An Air MuniTions Ban Shows Hull's Concern Over Japanese AcTions.” HiTler, Mussolini, and Japanese miliTary were more Than men, power, or aggressors. They were economic facTors as well. His legislaTive Business was also causing RooseveIT concern. acTions, if noT challenged by The Supreme CourT, were ignored by The worker and The manager. Such news as The ”N.L.R.B. Loses FighT To Enforce Order,” "PresidenT Assigns HOpkins To Reconcile Labor Group, STudy Wagner AcT Changes,” and ”Deadlock in CourT on TVA is Rumored," seem To indicaTe ThaT business was resisTing RoosevelT or New Deal meThods of recovery. The House Republicans were aTTacking The spending policies of The AdminisTraTion, buT They were noT sTrong enough To conTrol The House. They had sufficienT power wiTh some DemocraTic supporT To push financial issues inTo heaTed debaTe and public aTTenTion, and Thus They proposed an economic Topic for debaTe. As expecTed, The conservaTive side of The House was noT willing To give away money, and as long as The Republicans did noT make The issues a parTy maTTer, They coulj geT supporT from The dissidenT DemocraTs. Money was needed everywhere. Economically The counTry was sTill comparaTively unsound, and $I50,000,000 ouT of The relief budgeT of $875,000,000 could damage The recovery process. RepresenTaTive Cannon cxanTended ThaT a significanT amounT of damage would be done To The eccnwomy. In a vigorous proTesT, he demonsTraTed noT only ThaT The danfifige would be To The peOple who were unemployed, buT ThaT The mulTi- pl Rer effecT would hurT our whole economy. Thus, The whole business cycles would be affecTed. 75 WiThouT The war, his argumenTs mighT have carried more weighT. The ”New Deal” would cerTainly have been affecTed To a greaTer exTenT. BuT who realized on January I2, I939, ThaT HiTler would sTarT his BliTzkrieg in Two monThs? The debaTe cenTered on The advisabiliTy of spending funds for relief, which would provide money for The people who were seriously affecTed by unemploymenT and personal adverse condiTions. Logical Analysis The purpose of This speech was To rejecT The debaTe proposal ThaT The relief appropriaTion should be reduced by I25 million dollars. Cannon was inTenT on showing ThaT There was_gg jusTificaTion for The proposal. A quick look aT The divisions of The speech will show how he defended The enTire relief appropriaTion. The final sTaTemenT in The inTroducTion demonsTraTes The resulT of The budgeT commiTTees' acTion. ”BuT jusT aT This criTical period The commiTTee brings in a proposal To dismiss from employmenT more Than a million workmen Today earning Their daily bread in producTive employmenT."I From This sTaTemenT, Cannon propelled his aTTack upon The commiTTee. The enTire body of The speech was a confirmaTion of The purpose sTaTemenT. RepresenTaTive Cannon aTTempTed To demonsTraTe ThaT The plan of The proposiTion was injurious To The naTion. He conTended ThaT The proposed measure specifically eliminaTed work for I,l5l,300 men. He used The buying power of These men To show The mulTiplier effecT on our economy. lCongressional Record, January I2, I939, p. 249. See Appendix C for conm>leTe TexT. 76 The P.W.A. esTimaTes each family To average 3% persons. ThaT is a conservaTive esTimaTe, as The TradiTional miliTary raTio is five To a family. BuT even aT The minimum esTimaTe, The number of dependenTs affecTed by This reducTion would aggregaTe 4,026,550 persons. AT The Army raTio iT will affecT 5,726,500 people. BuT iT goes furTher Than ThaT. The business creaTed and supporTed by The needs of This vasT number of peOple, Their Trade wiTh merchanTs, arTisans, and professional men, gives employmenT To numerous oTher workers, who wiThouT This business, will also be Thrown ouT of employmenT. So, on a conservaTive esTimaTe, The proposiTion of The commiTTee here is To Take away The subsisTence of from six To eighT million people. IT is noT necessary To draw on The imaginaTion To undersTand whaT ThaT would mean To The people Themselves or To The business inTeresTs of The counTry. According To Cannon, if eiTher of The esTimaTes were acTuaTed iT would cause a significanT effecT on The economy. The TheoreTical discus- sion illusTraTed ThaT The proposed cuT in relief should cause harm To millions of people. While Cannon did noT provide evidence ThaT his TheoreTical projecTion would acTually come abouT, The poTenTial harm was evidenT in his sTaTisTics concerning The base effecT plus The mulTiplier effecT. AfTer showing The harm of The commiTTee's proposal, Cannon demon- sTraTed in his second argumenT ThaT There was no evidence To supporT The budgeT cuT. The commiTTee gives no Tenable reason for iTs ruThless recom- mendaTion excepT a desire To save money. In facT There is no rea- son. Every wiTness called by The commiTTee demonsTraTed The need for increased raTher Than decreased employmenT. Every iTem of The evidence submiTTed To The commiTTee supporTed The PresidenT's recommendaTion of $875,000,000. You can read The hearings Through from The firsT page To The lasT, and There is noT one line, or a single sTaTemenT ThaT jusTifies a decrease of a dollar in The appropriaTion or a reducTion of a job in The employmenT program. The proposal To reduce The amounT is unwarranTed, so aT variance wiTh The evidence, so unjusTified by The sTaTisTics submiTTed in The hearings, ThaT iT is impossible To escape The conclusion ThaT lbid. 77 The commiTTee meT wiTh The preconceived deTerminaTion To cuT The amounT recommended by The budgeT. No maTTer whaT amounT had been recommended, The commiTTee would have cuT iT. If The requesT had been for $500,000,000 The commiTTee would have cuT iT. If The esTimaTe had been for $200,000,000 They would have cuT iT. Ap- parenle iT is a purely arbiTrary cuT unsupporTed by any facT or formula. And cerTainly iT is noT supporTed by The American people. This second argumenT was very general and raTher weak in direcT evidence. The Technique was designed To show ThaT There were no reasons given for The reducTion of The funds. The maTerial was well placed, quesTioned The commiTTee's moTives, and served as a TransiTion info The more powerful argumenT, public opinion. The Third argumenT was by far The besT-supporTed. The argumenT was designed To be a reminder To The Congressmen ThaT They were represen- TaTives of The public demand. AlThough he never expliciTIy sTaTed The effecT on Congress, The public power argumenT was a powerful reminder of The exisTence of home voTers. For example, Cannon reporTed a viewpoinT held by several economisTs who wroTe To PresidenT RoosevelT in order To show supporT ouTside of Congress for mainTaining The relief funds. Dear PresidenT RooseveIT: We, The undersigned economisTs, are addressing ourselves To you in order To express our opinions on a naTional problem of greaTesT imporTance which falls wiThin our sphere of professional compeTence. Newspaper reporTs, which have noT been denied, indicaTe ThaT The Works Progress AdminisTraTion is planning To cuT iTs rolls by a Third during The nexT Two or Three monThs. This acTion, we undersTand, is conTemplaTed in order To sTreTch The presenT relief appropriaTion and To lay The ground for a greale reduced deficiency appropriaTion nexT spring. Such a policy would involve Throwing some million breadwinners and Their families inTo desTiTuTion dur- ing The severe winTer monThs. IT would involve a reducTion of 3lbid. *— 78 more Than $50,000,000 per monTh in direcT wage paymenTs in addiTion To some $30,000,000 in wage expendiTures. Such a cuT in consumer purchasing power would, we believe, consTiTuTe a severe ThreaT To The conTinuance of The presenT economic recovery, and mighT even cause a serious seT-back in business acTiviTy. The rapid upsurge in business during The lasT six monThs has been a source of encouragemenT To Those who believe ThaT The severiTy of swings in business acTiviTy need noT be accepTed faTalisTically buT can be sucessfully counTeracTed by wise social acTion. Thanks To The vigorous acTion Taken lasT spring by The Federal GovernmenT under your leadership, The recession of I937 was arresTed; and The curve of business and employmenT Turned upward. The expanding of The spending program was The chief governmenTal insTrumenT used in fighTing The recession and sTimulaTing The recovery. FurThermore, during These six monThs The major channel for The disbursemenT of new purchasing power has been The Works Progress AdminisTraTion, and we believe ThaT The Works Progress AdminisTraTion should conTinue To perform This funcTion unTil privaTe indusTry clearly demonsTraTes iTs capaciTy To absorb all Those released from The relief rolls. We conclude. Mr. PresidenT, ThaT The curTailmenT of The Works Progress AdminisTraTion aT The presenT Time would be parTicularly ill-Timed from an economic as well as a humaniTarian viewpoinT, and we sTrongJy urge ThaT The conTemplaTed policy of curTailmenT be abandoned. Cannon did noT depend solely on The leTTer as evidence; he also used Two oTher Techniques To supporT The leTTer. He borrowed The pres- Tige of The economisTs when he described Their posiTions. Of The sixTy-nine signers of The sTaTemenT, ThirTeen are mem- bers of The faculTy of Harvard, seven are from Yale, seven from Columbia, six from NorThwesTern, six from Brooklyn College, five from MounT Holyoke, and four from TufTs. Among The oTher insTiTu- Tions represenTed are Brown, Williams, AmhersT, STanford, UniversiTy of Wisconsin, UniversiTy of Illinois, UniversiTy of Chicago, Cornell, New York UniversiTy, UniversiTy of MinnesoTa, and PrinceTon. Finally, he compared The experTs ThaT he was using wiTh The commiT- Tee's experTs. 79 On The oTher hand, There is noT an economisT from any college or universiTy in The UniTed STaTes who has endorsed This unwarran- Ted, unscienTific, and arbiTrary reducTion of The amounT recom- mended by The PresidenT.6 The proof of The poinT was noT dependenT merely on The sTaTemenT of The economisTs. Cannon also used The TesTimony of minisTers, Teachers, businessmen, veTerans, and mayors. The essence of Their leTTers indicaTed an inTeresT in The counTry raTher Than personal gain. The variance of sources also illusTraTed a breadTh of opinion. The use of eighT documen- Ted examples of public disapproval illusTraTed how imporTanT Cannon valued This Third poinT. The Three argumenTs ThaT Cannon used could be classified as TheoreTi- cal, emoTional, and pracTical, in ThaT sequence. AT The same Time he demonsTraTed a poTenTial harm in The proposal; incompeTency in The commiT- Tee; and, finally, mass approval of The relief budgeT. This sTrucTure reveals a conscious efforT aT arranging maTerials for a maximum of under- sTanding and effecT. The conclusion was abrupT and direcTed as a rebuTTal for pasT and fuTure Congressional debaTe. The only value in ciTing any parT of The conclusion is To reveal one inconsisTency in Cannon's speaking for fuTure reference. NoTe The argumenTs and precedenTs for an unbalanced budgeT in This conclusion. And in Their argumenT on balancing The budgeT They go back and quoTe a message of The PresidenT of The UniTed STaTes, delivered when The public debT was $2l,OO0,000,000, The mosT specious argu- menT made in This debaTe. Why noT go back To I9I6, when The debT was $|.000,000,000? IT would have been jusT as consisTenT. BeTween The Time when The debT was $I,OO0,000,000 in I9I6, 6lbid. — 80 and The Time when The debT was $2l,OO0,000,000, This counTry wenT Through a Trying ordeal, and The genTleman does noT quesTion ThaT debT. Since The Time The PresidenT of The UniTed STaTes wroTe ThaT message The counTry has gone Through anoTher greaT Trial, a depression ThaT broughT disasTer To more people Than The war, and no one will say ThaT The money was noT well spenT if iT saves The American people.7 No oTher speech in This research revealed Cannon jusTifying an unbalanced budgeT. The inTroducTion and conclusion of This speech are abrupT and of liTTle imporTance To The body of The address. They are inTeresTing adjuncTs of hisTory buT ThaT is The exTenT of Their value. The main Thesis of The speech was well supporTed wiTh repeTiTion, inTernal summary, and numerous sources of informaTion. Logically Cannon appears To have supporTed his aTTack in This speech. EmoTional Analysis The use of emoTional maTerial is easily idenTified in Three parTs of The speech. The firsT parT of The inTroducTion was designed To com- pare The posiTion of The budgeT cuT advocaTes wiTh The French reTreaT. An hisTorical analogy illusTraTed whaT The American people did noT wanT To do. Mr. Cannon of Missouri. Mr. Chairman, on The eve of America's enTry inTo The world war, insuring vicTory for The Allies, a panic seized a large parT of The French people and Three enTire army corps IefT The fronT-line Trenches and reTreaTed on Paris. Today in America's war againsT The depression, wiTh vicTory already in sighT, There are Those who would sound reTreaT. Already wiThin reach of Their goal our comrades falTer. They are unwilling To keep men moving up inTo The fronT-line jobs. There is general agreemenT ThaT The campaign for employmenT is succeeding. All auThoriTies reporT a general upTurn in business on every fronT. 7Ibid., p. 250. 8| BuT jusT aT This criTical period The commiTTee brings in a proposal To dismiss from employmenT more Than a million workmen Today earn- Their daily bread in producTive employmenT.8 This obvious appeal To pride idenTified his opponenTs as cowards, who were afraid To sTand up and fighT when The going was rough. IT was This Type of aTTack which brings Cannon's aggressiveness To The fronT. AnoTher emoTional appeal occurred in The body of The speech and The plea aTTempTed To demonsTraTe The effecT of cuTTing The producTiviTy of The breadwinners. To deprive The families of The means of living was a sTrike aT self-preservaTion. The descripTion of The poTenTial depriva- Tion is worTh noTing. ThaT is The sole issue presenTed by This resoluTion. BuT iT is a more imporTanT quesTion Than may appear aT firsT blush. These l,l5l,300 men are breadwinners. They are heads of families. When you deprive Them of work, you deprive Their dependenT families of supporT. Cannon also made use of The Type of emoTionaI arousal when he des- cribed whaT The Teachers saw as They performed Their duTies. Mr. Chairman, This is The recommendaTion of The Teachers of The land who come in daily conTacT wiTh The child problem, who know family condiTions, who see children coming To school some- Times wiThouT breakfasT, and someTimes wiThouT shoes. They know ThaT if This reducTion is made There will be a good many more wiThouT breakfasT and wiThouT needed cloThing and medical care. l0 He made one more significanT emoTional appeal To his audience in The closing of The speech. He referred To The pomposiTy of The Congress- rnan or his lack of real undersTanding of The effecTs of passing The bill. [YT any raTe The poinTed remark was inTended To creaTe dissonance beTween 8lbid., p.249. 82 The voTing Congressman and The sTarving families. BuT The Congressman, in his superior wisdom, comes in, and he sees ThaT The child has on iTs plaTe boTh bread and poTaToes. ”Oh," he says, ”you have Too much,” and The Congressman, by his voTe on This resoluTion, reaches over and Takes The poTaToes off The plaTe. IT is hard on The child, perhaps, buT iT helps balance The budgeT. Now, This is noT melodrama. IT is The ineviTable resulT in homes all over The NaTion of an affirmaTive voTe on The pending resolu- Tion. The appeals which Cannon used would indicaTe ThaT he was in close conTacT wiTh his consTiTuency. His argumenTs were designed To proTecT people who were sTruggling To mainTain a living under adverse condiTions, and much of his farm disTricT would have suffered from The cuT by The Congress. The facT ThaT Cannon was defending These people would noT go unnoTiced aT elecTion Time. EThical Analysis Clarence Cannon was piTTing his repuTaTion againsT The members of The BudgeT commiTTee regarding The amounT of apprOpriaTions given To W.P.A. Mr. Woodrum had yielded‘Hflrh/ minuTes To Mr. Cannon To enable him To address The House on The quesTion, and he spenT IiTTle Time building his presTige or his compeTence on The maTTer. He accepTed him- self as an auThoriTy and expecTed everyone else To accepT him. Former incidenTs (Two fighTs and innumerable quarrels) gave him The repuTaTion ass a gruff, aggressive, and indomiTable individual. In This insTance, he carried The gruff manner over inTo his speaking, and This parTicular spueech illusTraTed a dynamic, concerned Congressman. The following secrfion will analyze a few of The Techniques ThaT he used wiTh his "lbid., p. 250. 83 audience. In This speech iT was suggesTed ThaT his audience was noT The Congress, buT raTher, his consTiTuenTs. The speech is concerned wiTh The breadwinners; The heads of families. Cannon conTends ThaT if These poor people were IeT ouT of work, Then The whole economy would suffer. In oTher words, according To This speech, The jobless working men were The core of The economy and Cannon was on Their side. AnoTher Technique of developing his personal proof was Through The evidence ThaT he used. By Taking These quoTaTions and leTTers as repre- senTaTive of his sTand, Mr. Cannon was saying ThaT business, farming, labor, Teachers, mayors, churchmen, economisTs, and veTerans have all agreed ThaT The relief budgeT should noT be cuT. He was equaTing his feelings wiTh The sTaTemenTs of These groups and concluding ThaT "we The people are righT." He reinforces his personal idenTificaTion wiTh These groups when he sarcasTically speaks abouT The ”Congressman, (who) in his superior wisdom, comes in, and sees ThaT The child has on iTs plaTe boTh bread and poTaToes. 'Oh,' he says, 'you have Too much,’ and The Congress- man, by his voTe on This resoluTion, reaches over and Takes The poTaToes off The plaTe."'2 Cannon was aTTempTing To diverce himself from The Congress, or aT leasT from The Congressmen who would sToop To such ignominious behavior. He did noT wanT To Take anyThing away from The [neople, especially someThing which would cause harm To individuals. The lasT use of personal proof was in his sTaTemenT ThaT The pro- pc>sal had no meriT, maTerial grounds, or any jusTificaTion. Cannon was 'Zlbid. 84 saying ThaT if The reducTion in relief foods had jusTificaTion, Then he, along wiTh The people ThaT he had quoTed in The speech, would voTe for The measure. However, his evidence had indicaTed ThaT The bill had no meriT, Therefore, as a raTional man, he could see no reason To voTe for iT. Therefore, he implicile says ThaT Those who are irraTional will supporT The measure. His conclusion was a meThod of idenTificaTion. He jusTified The deficiT spending because iT saved The American people, and ThaT was good enough for Clarence Cannon. The speech Then was designed To separaTe Cannon from Those repre- senTaTives who would voTe againsT The people. IT can be classified as as appeal for popular supporT and undersTanding. Conclusion The purpose of Cannon's maneuvering seemed To be direcTed Toward The people of The naTion (or aT leasT Missouri), raTher Than Toward The Congress. The only menTion he made of Congress was sarcasTic and designed To show his posiTion relaTive To The commiTTee. The ToTal sTand was a firm rebuTTal of The commiTTees' decision. The maTerials of experience were well used, and The language occasionally carried connoTaTions ThaT were designed To creaTe empaThy wiTh his home audience. ‘Ferms such as ”breadwinner,” ”comrades," ”dependenTs;" and phrases such ass ”wiThouT shoes," and ”iT saved The American people," and The sTealing poTaToes argumenT were meThods of creaTing a favorable image. The image depicTs a conscienTious Congressman againsT a commiTTee which is merci- less and incompeTenT. This parTicular speech represenTs a compleTeness ThaT has noT been evidenT in earlier works. IT was The firsT speech sTudied which 85 demonsTraTed a skill in using all Three modes of proof. He made effecTive use of arrangemenT, and he builT his speech logically wiTh common know- ledge and personal proof as his evidence. His experience and concern for The safeTy of The American peOple gave him excellenT appeal as a proTec- Tor in Time of need. The display of independence from Congress demon- sTraTed To The voTers ThaT RepresenTaTive Cannon was doing Things for The besT inTeresTs of his consTiTuency and America as a whole, regardless of his colleagues. This independence was characTerisTic of Mr. Cannon's career as a member of The appropriaTions commiTTee, and This speech dis- plays some of The beginnings of ThaT independence on moneTary maTTers. CHAPTER SIX THE TWO MISSOURIANS In Time of naTional crises, The hardships are someTimes forgoTTen because of The concenTraTion on The problems of The counTry, and in Time of naTional joy The hardships are suppressed because of The concenTraTion on having a good Time. BoTh crisis and naTional joy were evidenT in The year I945. The loss of American soldiers creaTed a naTional grief ThaT was surpassed only by The inTense sorrow feIT when PresidenT RoosevelT passed away. This beloved leader had carried The hope and confidence of a naTion caughT by The war. The funeral, The memories, The concern can be mosT accuraTely recreaTed by The counTry's response To our recenT Tragedies. The apprehension abouT The new PresidenT by The naTion was sur- passed only by Harry S. Truman's apprehension abouT Harry S. Truman. As he said, ”The overwhelming facT ThaT faced me was hard To grasp. I had been afraid for many weeks ThaT someThing mighT happen To This greaT leader, buT now ThaT The worsT had happened I was unprepared for iT."I His explanaTion of The shock and The disbelief was communicaTed TO his moTher and sisTer in a personal leTTer. —__‘ 'Harry S. Truman, Year 9i Decisions: Memoirs by Harry S. Truman, (New York: SigneT Book, I965), p. I5. 86 87 IT was The only Time in my life, I Think, ThaT I ever feIT as if I'd had a real shock. I had hurried To The WhiTe House To see The PresidenT, and when I arrived, I found I was The PresidenT. No one in The hisTory of our counTry ever had iT happen To him jusT ThaT way.2 His apprehension did noT prevenT him from pursuing a course of acTion. He seT abouT The Task wiTh a fury and deTerminaTion ThaT can aT leasT be admired. The misTakes were overlooked because of The efforT, and The problems did noT mounT To a significanT degree before vicTory came To The naTion. The TravesTy of aTomic weapons, The lengTh of war and war weariness, The labor problems, and The loss of Their greaT leader were all overshadowed by The success of ending The war. The joy of V. E. Day and evenTualIy of V. J. Day was greeTed wiTh wild enThusiasm and delirium on The parT The American people. One of The sTrongesT memories of childhood was The nighT of V. J. Day. The honking of horns, The celebraTion by buying a milkshake, The spilling of ThaT milkshake wiThouT scolding, The shouTing of families and friends whose faThers and sons would be reTurning burned an image in a five year-old mind.3 In The ciTies The crowds were enormous, enThusiasTic, and aT The Time unconcerned wiTh The fuTure. Eric Goldman shows The acTiviTy of America aT The announcemenT of vicTory. Across America The TradiTional signs of vicTory flared and shrieked. In Los Angeles, yelling paraders commandeered Trolley cars, played leapfrog in The middle of Hollywood Boulevard, hung HirohiTo from scores of lampposTs. SaIT Lake CiTy, Thousands snakedanced in a pouring rain and a ST. Louis crowd, suddenly hushing iTs whisTles and Tossing aside The confeTTi 3This auThor's personal experience Took place in Moberly, Missouri, Whicflw was a small rural Town like Cannon's Elsberry. 88 New York CiTy, hardly unaccusTomed To furor, amazed iTseIf. WiTh The firsT flash of V. J., up wenT The windows and down came The Torn Telephone books, The haTs, boTTles, bolTs of silk, books, wasTebaskeTs, and shoes, more Than five Thousand Tons of jubilanT shoes, more Than five Thousand Tons of jubilanT IiTTer. Whole families made Their way To Times Square unTil Two million people were milling abouT, breaking inTo snaTches of The conga, hugging and kissing anybody in sighT, greeTing each Twinkle of V-J news on The Times elecTric sign wiTh a cheer ThaT roared from The EasT River To The Hudson.4 The ending of The war eliminaTed some problems, buT iT creaTed oThers. The joy of The war's end could Temporarily hide The problems, buT peace broughT forTh financial complicaTions ThaT ordinarily would be hidden. Clarence Cannon was noT oblivious To The problems ThaT would face a naTion Turning from war. His speech on November 27, I945, revealed a percepTiveness abouT The financial fuTure of The UniTed STaTes. His concern wiTh balancing The budgeT, providing employmenT, curTailing unnecessary expendiTures, and providing for a naTional awareness was porTrayed in a speech in The House. The end of The war did noT mean ThaT The U. S. could conTinue spending aT previous raTes, and RepresenTaTive Cannon applied his insighT To The fuTure naTional problems in This AppropriaTions speech. Logical Analysis "No naTion can be indefiniTely mainTained Today on a deficiT budgeT." "In The end disasTer musT overTake any naTion which fails To pay iTs way. These sTaTemenTs are inTeresTing on Their own meriT, buT as a major assumpTion and Thesis of Cannon's speech They deserve careful analysis. Chairman Cannon was obviously in favor of a balanced budgeT, and he -__ 4Eric F. Goldman, The Crucial Decade, (New York: VinTage Books, I960),IL 34. 89 ciTed hisTorical precedenTs as a means of esTablishing ThaT all counTries which failed To pay meT wiTh disasTer. He exTended The challenge To The lisTener when he said, "In The sevenTeenTh and eighTeenTh cenTuries every adminisTraTion ThaT came To power or fell from power in The major European naTions eiTher rose or was wrecked upon iTs fiscal policies.T5 This was a general sTaTemenT which Mr. Cannon did noT documenT or elaboraTe upon, buT This sTaTemenT was evidenle used To jump To The conclusion ThaT all counTries which failed To balance Their budgeTs deTerioraTed as a resulT. Cannon did noThing else To esTablish This premise, buT (in The inTroducTion and conclusion of The speech) he did use The premise as a ThreaT To The U.S. fuTure. He spenT mosT of his Time on The premise ThaT "no naTion can be indefiniTely mainTained on a deficiT budgeT."6 IT would be hard To prove ThaT a naTion had survived in The same form wiThouT paying iTs own way since all governmenT sTruc- Tures prior To The eighTeenTh cenTury have fallen. The second premise, Then, is where The crux of The speech develops; and The quesTion is sTill debaTed Today. Can a governmenT survive wiThouT a balanced budgeT? Mr. Cannon obviously Takes The ”No!” posiTion, and This was a rTeversal from The lasT speech analyzed. There was no doubT abouT The {DosiTion ThaT he was Taking in This speech. However, he was more <:oncerned wiTh The Timing of The demise Than wiTh The Theory or argu- nKenT as To wheTher iT would Take place. He assured The audience ThaT UH