The purpose of this study is to investigate factors influencing people’s perception of wait time in a theme park attraction queue (waiting line). Theme park designers can create a sense of suspended reality within the theme park to provide a positive perception and enhanced experience for their guests. This study presents an investigation to measure the suspended reality satisfaction in the design around the queue areas at Walt Disney World. This study attempts to determine if providing more suspended reality in the designed queue environment has an affect on guest perceptions of a shorter wait time than actual wait time. Using Friedman’s statistical test, the results show modest significance (P Value less than or equal to 0.025) between the design efforts and shorter wait times perceived. However, there is a relationship found between time of day and guest perception using Kendall’s statistical test that suggests that as the day goes on people perceive longer wait times (P Value less than or equal to 0.005). This paper provides proper insight for theme park operators to reduce the perceived time guests feel they waited as well as to improve customer satisfaction.
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