Marketing intelligence applications of unsolicited consumer complaint information for large corporations : a study of the major household appliance industry

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Brannen, William H.

Date: 1966

Subjects: Household appliances
Marketing

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 3, viii, 252 pages

Permalink: https://doi.org/doi:10.25335/49mk-dg61