Comparative advertising : a determination of effects

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Stack, Robert Thomas

Date Published: 1978

Subjects: Advertising--Evaluation
Sales promotion

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 4, vii, 111 i.e. 112 pages

Permalink: https://doi.org/doi:10.25335/gb67-as91

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