Information distribution, source credibility and claim strength as determinants of organizational purchase outcomes : an experimental approach

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Krapfel, Robert E.

Date: 1979

Subjects: Group decision making
Marketing
Purchasing
Purchasing departments
Sales personnel
Sales promotion

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 2, vii, 166 i.e. 175 pages

Permalink: https://doi.org/doi:10.25335/tx7j-ds42