Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake

"The present research was aimed at investigating the effectiveness of advertising on people's intention to lower sugar intake." -- Abstract.

Read

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Li, Kang (Graduate of Michigan State University)

Thesis Advisors: Richards, Jef I.

Committee Members: Sanders-Jackson, Ashley
Lacy, Stephen
Li, Hairong

Date Published: 2016

Subjects: Sugar--Health aspects
Sugar
Health behavior
Food habits--Psychological aspects
Advertising--Psychological aspects
Advertising
Health
United States

Program of Study: Information and Media - Doctor of Philosophy

Degree Level: Doctoral

Language: English

Pages: x, 117 pages

ISBN: 9781369054026
1369054025

Full text