A market segmentation study of single (1-person) householders by demographic and life style characteristics

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Sartarelli, José Valentim

Date: 1979

Subjects: Households
Market segmentation
Marketing research
Single people
Michigan--Lansing Metropolitan Area

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 5, x, 276 pages

Permalink: https://doi.org/doi:10.25335/bcmp-gb66